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MARKET OVERVIEW

1.1 Definition and presentation

Three billion cups of tea are consumed every day, making it the second most consumed beverage in the world after water. Tea was born in China, introduced to Japan in the end of the 8th century, is an integral part of British culture, and also has a strong presence in the culture in the Middle Eastern.

Tea derives from the leaves of the tea plant (about 200 species) whereby it is infused in hot water. There are different types of teas (black, green, Oolong, yellow, white and post-fermented) which differ according to the treatment of the harvested leaves. Rooibos or "red tea" is actually an infusion obtained from the leaves of Aspalathus linearis, which is only found in South Africa, and not from the tea plant.

The global tea market is projected to be worth around $73 billion in 2024. Africa and Middle East had the largest trade flows in the world, followed by Asia, Europe, and North America. A survey showed that the 24 to 35-year-old segment in the UK is the largest growing consumer category. Moreover, the main revenue driver of tea will be in relation to perceived health benefits.

Key players in the industry include Associated British Foods, Hain Celestial, ITO EN, Tata Global Beverages, and Unilever.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.