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MARKET OVERVIEW

1.1 Definition and presentation

Three billion cups of tea are consumed every day, making it the second most consumed beverage in the world after water. Tea was born in China, introduced to Japan in the end of the 8th century, is an integral part of British culture, and also has a strong presence in the culture in the Middle Eastern.

Tea derives from the leaves of the tea plant (about 200 species) whereby it is infused in hot water. There are different types of teas (black, green, Oolong, yellow, white and post-fermented) which differ according to the treatment of the harvested leaves. Rooibos or "red tea" is actually an infusion obtained from the leaves of Aspalathus linearis, which is only found in South Africa, and not from the tea plant.

The global tea market is projected to be worth around $73 billion in 2024. Africa and Middle East had the largest trade flows in the world, followed by Asia, Europe, and North America. A survey showed that the 24 to 35-year-old segment in the UK is the largest growing consumer category. Moreover, the main revenue driver of tea will be in relation to perceived health benefits.

Key players in the industry include Associated British Foods, Hain Celestial, ITO EN, Tata Global Beverages, and Unilever.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Reviews (3)

The tea market - France

Publicado en 01/12/2021 by Amaury Wernert

Very complete study on manufacturing, distribution and consumption. It insists on the perception of tea as a wellness, refreshing and detox drink that is developing on the premium segment in specialized networks.


Businesscoot Response:

Hello Amaury, Thank you very much for your very positive and detailed feedback, as well as for the trust you have placed in us.

The tea market - France

Publicado en 22/02/2021 by Bastien Menand

Clear, synthetic and well-structured study (pleasant to read and easy to get the desired substance)


Businesscoot Response:

Hello Bastien, Thank you for your feedback. We are happy to read that the content and structure of the study have completely met your expectations. :)

The tea market - France

Publicado en 17/02/2021 by Cécile Cottin

"The Tea Market" is a very complete, clear and well structured analysis of tea. It is indispensable for my current project.


Businesscoot Response:

Hello Cécile, Thank you for your feedback on our study, we are very happy to contribute to the success of your project. :)