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MARKET OVERVIEW

1.1 Definition and presentation

The so-called "organic" chocolate is a chocolate labelled "AB" according to European legislation, i.e. containing at least 95% of ingredients coming from organic farming, without chemical additives, and assuring the cocoa beans have not been treated with pesticides or GMOs.

The organic chocolate market can be divided into different product categories:

  • Chocolate bars
  • Chocolate creams
  • Confectionery tablets
  • Cocoa powder

The organic cocoa market remains very small relative to the global market; according to researchandmarkets the organic cocoa market represented 0.6% of the total chocolate market in 2017. Côte d'Ivoire and Ghana are the world's primary producers of cocoa. The U.K. market saw an increase in imports with a CAGR of 10% between 2013 and 2017.

The market for organic chocolate remains highly fragmented in the UK; key players include Green & Black's, Newman's Own, Artisan Confections Company, Taza Chocolate, and Alter Eco.

The market is experiencing a trend in increasing demand; this derives primarily from the wider attention given to the health benefits of the product. For example, organic chocolate contains vitamins, minerals, and antioxidants. Nevertheless, the market is also facing hurdles; for example, regulation remains  strict on what products are subject to the organic labelling. This limits the possibility for a healthy competitive market environment, ultimately increasing retail prices and decreasing sales. [prnewswire]

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Method

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.