the Organic Chocolate Market
1.1 Definition and scope of the study
The so-called "organic" chocolate is a chocolate labelled "AB" according to European legislation, i.e. containing at least 95% of ingredients coming from organic farming, without chemical additives, and assuring the cocoa beans have not been treated with pesticides or GMOs.
The organic chocolate market can be divided into different product categories:
- Chocolate bars
- Chocolate creams
- Confectionery tablets
- Cocoa powder
France is a key market for the chocolate industry and is classified in 6th position in terms of per capita consumption (all products combined); the market though is mature, with low growth rates.
In this context, the organic segment represents a significant growth driver, leveraging on more sustainable consumption habits and concerns about ecological issues in society.
The French organic chocolate market is fragmented, composed of a large diversity of actors: multinational groups, SMEs and craftsmen. Logically, the chocolate segment attracts major players in organic farming and some French companies, such as Alter Éco, play a major role in it.
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