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MARKET SUMMARY

1.1 Definition and scope of the study

The so-called "organic" chocolate is a chocolate labelled "AB" according to European legislation, i.e. containing at least 95% of ingredients coming from organic farming, without chemical additives, and assuring the cocoa beans have not been treated with pesticides or GMOs.

The organic chocolate market can be divided into different product categories:

  • Chocolate bars
  • Chocolate creams
  • Confectionery tablets
  • Cocoa powder

France is a key market for the chocolate industry and is classified in 6th position in terms of per capita consumption (all products combined); the market though is mature, with low growth rates.

In this context, the organic segment represents a significant growth driver, leveraging on more sustainable consumption habits and concerns about ecological issues in society.

The French organic chocolate market is fragmented, composed of a large diversity of actors: multinational groups, SMEs and craftsmen. Logically, the chocolate segment attracts major players in organic farming and some French companies, such as Alter Éco, play a major role in it.

1.2 Chocolate, organic products and organic chocolates in the world

The chocolate market, all products and all origins combined, is estimated at $***.** billion in **** with forecasts at $***.** billion in **** (***). [***]
Sales of chocolate product manufacturing, ****-****, in billions of dollars

Source: ****
The organic chocolate segment is estimated at $*** million in **** worldwide for all products combined with growth forecasts at *.**% per year during ...

1.3 French panorama

Key figures of the chocolate market
The chocolate union, in its complete infography for the year **** presented at the Salon du Chocolat in February ****, estimates the chocolate market in France at €*.*** billion all channels combined with ***,*** tonnes of chocolates sold. The last figure is slightly down by *% compared to ****. [***]
Overview of ...

DEMAND ANALYSIS

2.1 Key figures for chocolate consumption in France

French people consume on average *.* kilos of chocolate per year according to Syndicat du Chocolat. France would be the *th largest country in per capita consumption.
Chocolate consumption worldwide, in Kg/capita, ****

By order: Germany, Switzerland, Estonia, the United Kingdom, Finland, France, Danmark, Croatia, Belgium, Europe.
Source: ****
Concerning the type of ...

2.2 French preferences per chocolate product

According to a **** Toluna survey published by LSA Conso, the French people's preferences for chocolate products turn to chocolate bars first, cited by **.*% of French people followed by chocolate fondant (***).
Source: ****

2.3 Cyclical demand and enthusiasm for organic chocolate

According to Syndicat National du Chocolat, chocolate sales are mainly made at Christmas and Easter. These two periods combine respectively **.*% and *.*% of chocolate makers' sales.
Concerning organic chocolate, a Google Trends search shows how popular it has been over the last decade (***):
Search result "organic chocolate" in Google by time, **** ...

MARKET STRUCTURE

3.1 A fragmented market

The chocolate market in France reports *** companies, **% of which are SMEs. **% of chocolate employees work in industrial production, i.e. **,*** jobs for **,*** employees in the chocolate market (***).
The two French leaders of the organic chocolate segment
Although the chocolate market, and a fortiori the organic chocolate market, is extremely fragmented, the ...

3.2 The organic sweet grocery department

The various products of the organic chocolate market are grouped together in the organic sweet grocery store department at the various retailers (***).
In ****, the organic grocery department represented **% of the total turnover of organic products in France among mass-market retailers (***), i.e. *.* billion out of a total of *.* billion euros. Organic ...

3.3 Chocolate production chain

The production chain of the chocolate sector can be summarized as follows:

Source: ****
Cocoa production
More than ***,*** hectares of cocoa were produced organically in ****. This represents *% of the ** million hectares of cocoa beans harvested worldwide in **** (***) [***].
The main world producers of chocolate (***).
Concerning the areas of cocoa produced in organic agriculture, ...

3.4 Distribution channels

During the Easter period (***) share the rest of the market share [***]. Over the rest of the year:
Distribution of chocolate sales in France in ****

By order: Hypermarkets, supermarkets, local shops (***)
Source: ****
Concerning the organic distribution segment, the different sales points are divided between:
Networked or independent organic specialty stores (***), up **.*% in ...

ANALYSIS OF THE OFFER

4.1 The ranges of organic and non-oragnic chocolates

In his latest infography, Syndicat du Chocolat allocates sales of chocolate products to * product categories:
Chocolate bars (***) Spreads (***) Chocolate candy bars (***) Confectionery (***) Cocoa powder (***)
Chocolate bars
A distinction is generally made between cooking bars (***). Organic chocolate is perfectly illustrated in these three categories, with the highest penetration rates of the chocolate ...

4.2 Average price recorded

According to Simon Kucher, organic chocolate generally costs twice as expensive than traditional chocolate. However, this depends greatly on the brand of the product.
Basic organic chocolate bars are sold at around €*.* per *** grams in private label [***], pastry chocolate can be appreciated from *€ per kilogram when the products of well-known brands ...

RULES AND REGULATIONS

5.1 Regulations

The composition for each chocolate category in cocoa and cocoa butter is delimited by the Stan Codex **-****, Rev.* -****.
The introduction of vegetable fats other than cocoa butter is also controlled with a threshold of *% of the total weight of the bar at most with a clear indication on the ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Alter Eco (appartenant à Bjorg Bonneterre et Compagnie)
  • Ethiquable
  • Jardin Bio
  • Cémoi
  • Biocoop
  • Biomonde
  • La vie Claire
  • Ferrero
  • Lindt & Sprungli
  • Mondelēz France
  • Mars
  • vijaya
  • Rapunzel
  • Vahiné
  • Kaoka
  • Ombar
  • Moulin des moines
  • Nestlé

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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