The organic yogurt market - France

Organic yogurt is a coagulated dairy product obtained from the fermentation of milk by bacteria, in compliance with organic farming standards. Organic yogurt is made from organic milk, from organic cows raised in the open air and fed organically in over 60% of cases, from a factory certified organic according to official specifications, and from organic farmers who do not use synthetic pesticides or fertilizers on their farms. Organic yoghurts come in a variety of forms: vegetable yoghurt, yoghurt made from goat's or sheep's milk, yoghurt made from cow's milk, and so on. The organic yogurt market in France represents less than 5% of the total yogurt market, but both markets continue to grow every year. The organic yoghurt market in France is highly fragmented, with a multitude of private label brands, as well as agri-food behemoths such as Danone and Triballat Noyal. As a result, the market structure is highly diversified. To sustain its growth(CAGR of 7.55% between 2021 and 2028), the organic yogurt market is focusing on international markets, particularly China, as exemplified by the Triballat group. The main challenge facing the organic yogurt market remains its higher price than "conventional" yogurt, in an economic climate unfavorable to pleasure purchases. One positive factor for the market is the growing awareness of the benefits of organic food for the body, health and the planet, with an impressive rise in the number of organic products purchased in stores.