1.1 Definition and presentation
The so-called "organic" chocolate is a chocolate containing at least 95% of ingredients coming from organic farming, without chemical additives, and assuring the cocoa beans have not been treated with pesticides or GMOs.
The organic chocolate market can be divided into different product categories:
- Chocolate bars
- Chocolate creams
- Confectionery tablets
- Cocoa powder
The organic cocoa market remains very small relative to the global market; according to researchandmarkets the organic cocoa market represented 0.6% of the total chocolate market in 2017. Côte d'Ivoire and Ghana are the world's primary producers of cocoa.
The market for organic chocolate remains highly consolidated in the US; key players include Hershey’s, Meji, Mars, and Ferrero.
The market is experiencing a trend in increasing demand; this derives primarily from the wider attention given to the health benefits of the product. For example, organic chocolate contains vitamins, minerals, and antioxidants. Nevertheless, the market is also facing hurdles; for example, regulation remains strict on what products are subject to the organic labelling. This limits the possibility for a healthy competitive market environment, ultimately increasing retail prices and decreasing sales. [prnewswire]
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