The tea market - United States

Three billion cups of tea are consumed every day, making it the second most consumed beverage in the world after water. Tea was born in China, introduced to Japan in the end of the 8th century, is an integral part of the British and other cultures, and also has a strong presence in the culture in the Middle Eastern. Tea derives from the leaves of the tea plant (about 200 species) whereby it is infused in hot water. There are different types of teas (black, green, Oolong, yellow, white and post-fermented) which differ according to the treatment of the harvested leaves. Rooibos or "red tea" is actually an infusion obtained from the leaves of Aspalathus linearis, which is only found in South Africa, and not from the tea plant. The global tea market is projected to be worth around $16.48 billion in 2025. The United States is the third largest importer of tea in the world. In 2018, 84% of all tea consumed in the US was black tea, 15% was green Tea, and the small remaining amount was oolong, white and dark tea. [teausa] Driven by the health trend, tea is expected to continue growing in the US. Moreover, factors such as continued innovation and the discovery of unique, flavorful and high-end specialty tea will also be crucial for growth.  The following study analyses the development of the market, as well as the typology of consumers. In the process, the market structure and the competitive situation are also examined in order to be able to provide informative information.