Content of the study:
The infusion market - France

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1.1 Presentation

Infusion is first of all an extraction method consisting in soaking a plant in initially hot water which is left to cool down in order to extract its active principles or natural aromas. It is opposed in this sense to maceration, in which the water is cold at all times, or to decoction, in which the water is kept at boiling point.

Traditionally used for medicinal purposes, infusions have been known since 2737 BC, when the Chinese emperor Chen Nung first soaked a tea leaf in hot water.

They were commonly used by physicians in ancient times and the Middle Ages as a remedy for all diseases, before being gradually replaced by the appearance of medicine during the Renaissance. The type of medicine based on plants and other natural remedies is called phytotherapy.

There are many different varieties of herbal teas, including black, green and white teas, as well as chamomile, ginger, verbena and many others.

These plants can be sold in bags or jars, in supermarkets or in specialized stores. New products regularly arrive on this market, among them cold infusions or encapsulated pods.

There is a growing craze for herbal drinks such as infusions. The French herbal tea market grew by 16.2% in 2020, driven by the Covid-19 epidemic, which increased home consumption of hot drinks. In the long term, one of the main drivers of market growth is the boom in the organic and eco-friendly segment, which has accounted for more than half of the infusions sold in France since 2018.

1.2 Accelerating global growth

The herbal tea market was valued at USD *.** billion in **** and is expected to reach USD *.** billion by ****, growing at a CAGR of *.**% from **** to ****. [***]

Hence, it is possible to estimate the revenue growth from the herbal tea market, as shown in the graph below.

Global Herbal Tea Market Size World, ...

1.3 In France, the herbal tea market is expanding rapidly

Driven by new health and environmental concerns, the infusion market is booming in France: it has grown by **% in value over the past ** years. [***]

In ****, the French infusion market was worth ***.* million euros.

French Infusions Market Size France, ****-****, in millions of euros and in % Source: ****

Market growth is notably driven ...


2.1 Determinants of demand

Household consumption of non-alcoholic beverages

In ****, household consumption of non-alcoholic beverages (***).

Consumption of non-alcoholic beverages France, ****-****, in billion euros Source: ****

Household consumption of non-alcoholic beverages increased by +*.*% in ****, +*.**% in **** and +*.**% in ****. This acceleration of growth in **** is explained in particular by the effect of the Covid-** epidemic and the lockdowns, ...

2.2 Consumer behaviors

The infusion consumer base has grown significantly in recent years, from **.* million in **** to over ** million in ****. At the same time, these growing consumers have also increased their average budget per purchase from €*.** in **** to €*.** in ****.

Infusion consumer base France, ****-****, in millions Source: ****

Average budget/act of purchase of infusions France, ...

2.3 Demand trends

The herbal tea and infusions market has a rejuvenated and dynamic image. The share of ** to ** year olds consuming these beverages has increased, raising the profile of these products. According to a report by Transparency Market Research, this dynamism comes from a change in consumption among this age group, which is ...


3.1 Infusion production and dependence on the PPAM sector

The amounts given for production refer to the value of production marketed or intended for marketing, which is calculated on the basis of the selling price realized ex-factory or likely to be realized during the survey period. The amounts given for production refer to the value of the production marketed or ...

3.2 Distribution dominated by large-scale distribution

Infusions are overwhelmingly sold in supermarkets (***). Indeed, in ****, sales of infusions in supermarkets generated *** million euros while sales in pharmacies and parapharmacies reached a value of ** million euros. Therefore, sales in supermarkets represented **.*% of the value of infusion sales in ****.

Breakdown of infusion sales by distribution channel France, ****, in % Source: ****

More ...

3.3 La distribution dominée par les GMS

En ****, les infusions représentent plus d'un tiers des ventes GMS du marché du thé et de l'infusion (***) [***].  

Répartition des ventes en GMS France, ****, en % du volume Source: ****

Les infusions sont très majoritairement vendues en GMS (***). En effet, en ****, les ventes d'infusions en GMS ont généré *** millions ...


4.1 Trends and price ranges

Price indices

We observe that the consumer price index for teas and infusions in France has varied quite unevenly over the past ten years: indeed, after a peak in **** at ***.** (***) reached a low of **.** in ****, before rising again to ***.** in ****.

Consumer price index for teas and infusions France, ****-****, base *** in ...

4.2 A wide range of products

The recent craze for natural products and self-medication remedies has pushed tea and infusion manufacturers to diversify their product range, both in terms of ingredients used and preparation methods.

With regard to tea, the different products are generally differentiated according to the color of the leaves. There are mainly three different ...

4.3 Organic and natural products at the heart of the infusion offer

As previously mentioned, organic/natural products are a key segment of the infusions market and are driving its growth. Organic infusions represent, in ****, **% of total sales of infusions (***).

Share of organic infusions in total sales in supermarkets France, ****-****, in % Source: ****

Evolution of organic herbal tea sales in value in pharmacies ...

4.4 Des produits encore trop contaminés ?

En mars ****, le magazine ** millions a sorti une étude sur les pesticides présents dans les thés et infusions en France. Il alerte les consommateurs quant à la qualité de ces boissons particulièrement appréciées. Si les thés et infusions bio sont épargnés, nombre d'autres produits ayant ...


5.1 Legislative framework

In France, the decree n° ****-*** of August **, **** concerning the sale to the public of medicinal plants registered in the Pharmacopoeia, governs the list of plants that can be sold by persons other than pharmacists. In total, *** plants or plant extracts are authorized for over-the-counter sale.

For Organic, the jurisdiction is ...


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Reviews (5)

Reviews (5)

The infusion market - France

Publicado en 15/11/2022 by Lea Rocchiccioli

- des données intéressantes qui ne sont pas trouvables ou du moins pas facilement trouvables - cependant je trouve que l’analyse qui en est faite est insuffisante - aucune matrice n’est faite (pestel, swot, cinq forces de porter,…) - chaque partie est vraiment très courte on reste sur sa faim

The infusion market - France

Publicado en 18/11/2021 by Vincent Arvers - Almaero

89€ to have a vision on a market and its reference actors! This relative investment allows you to save time and simply identify new trends or angles of attack on a market

Businesscoot Response:

Hello Vincent, Thank you for your feedback, we are very happy that you appreciated our study and that it saved you precious time.

The infusion market - France

Publicado en 03/11/2021 by Gregoire Torralba - Grand Sud Ouest Capital (GSO Capital)

Excellent foundation for beginning to understand the sector with a structured note on the most important points. The many sources provided throughout the study allow for further exploration of the subject.

Businesscoot Response:

Hello Grégoire, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The infusion market - France

Publicado en 20/02/2021 by M. Steyssier

Very good overview of the market and issues

Businesscoot Response:

Hello, Thank you for your feedback.

The infusion market - France

Publicado en 04/05/2021 by Boris Loo - Taqtiq

Precise and concise, ideal for the preparation of marketing files.

Businesscoot Response:

Hello Boris, Thank you for your feedback. We are happy to read that the content of the study has fully met your expectations. :)

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