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MARKET SUMMARY

1.1 Presentation

Infusion is first and foremost an extraction method consisting in soaking a plant in initially hot water that is allowed to cool to extract the active ingredients or natural flavours. In this sense, it is opposed to maceration, in which the water is cold at all times, or decoction, in which the water is kept boiling

The term infusion also and above all refers to the liquid thus obtained Herbal teas, tea , for example, are then included in this definition [ CNRTL ].

Traditionally used for medicinal virtues The infusions have been known since 2737 BC, when the Chinese emperor Chen Nung soaked a tea leaf in hot water for the first time

They were commonly used during Antiquity and the Middle Ages by the physicians as a remedy for all diseases, before gradually being replaced by the appearance of medication during the Renaissance. [ STEPI ] The whole range of herbal medicine and other natural remedies is called herbal medicine .

There are a large number of different varieties of infusions, including black, green or white teas, but also chamomile, ginger, verbena and many others [ AlterAfrica ].

These plants can be sold in bags or in jars , in supermarkets or in specialized stores . New products are regularly introduced on this market, such as cold infusions or encapsulated pods .

According to a study by Transparency Market Research There is a growing interest in herbal drinks such as herbal teas. This is due to a change in lifestyle among young adult populations, increasingly preferring natural remedies to drugs, and to sustained growth of organic products s in 2017, 20% of infusions are labelled organic [ LSA Conso ].

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.