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MARKET OVERVIEW

1.1 Presentation

Infusion is first of all an extraction method consisting in soaking a plant in initially hot water that is allowed to cool to extract the active ingredients or natural flavours. It is opposed in this sense to maceration, in which the water is cold at all times, or decoction, in which the water is kept at boiling point

The term infusion also refers to the liquid obtained Herbal teas, tea for example, are then included in this definition [ CNRTL ].

Traditionally used for medicinal virtues Infusions have been known since 2737 BC, when the Chinese emperor Chen Nung first soaked a tea leaf in hot water

They were commonly used during Antiquity and the Middle Ages by the doctors as a remedy for all diseases, before being gradually replaced by the appearance of the drug during the Renaissance. [ STEPI ] The whole of herbal and other natural medicine is called herbal medicine .

There are many different types of infusions, including black, green and white teas, as well as chamomile, ginger, verbena and many others [ AlterAfrica ].

These plants can be sold in bags or in pots , in supermarkets or in specialty stores . New products regularly enter this market, such as cold infusions or encapsulated pods .

According to a study by Transparency Market Research There is a growing popularity of herbal beverages such as herbal teas. This is due to a change in lifestyle among young adult populations, increasingly preferring natural remedies to drugs, and a steady growth in the number of herbal drinks organic products s in 2017, 20% of the infusions are labelled organic [ LSA Conso ].

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

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Héloise Fruchard

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Imane E.

EDHEC

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Market Research Analyst

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Market Research Analyst @Businesscoot

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Market Research Analyst @Businesscoot

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Consultant

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Alexia V.

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Emil Ohlsson

Emil Ohlsson

Anna O.

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Gabriel S.

Gabriel S.