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1 Synthèse du marché

1.1 Scope of the study

With a growing awareness of healthy eating and sustainable food production, the organic sector has become a significant segment of the food market in recent years. Organic fruits and vegetables refer to agricultural products grown according to the guidelines of organic farming. Unlike conventional agriculture, organic food production does not use synthetic chemical pesticides, herbicides or artificial fertilizers. Instead, natural methods and resources are used to fertilize the soil, control pests and encourage plant growth.
The global market for organic fruits and vegetables has seen impressive growth in recent years. According to statistics, the global market for organic products will grow at a rate of 16.44% from 2021 to 2026, with organic fruits and vegetables accounting for a significant share. These figures highlight the growing consumer interest in healthy and sustainable food options. [MordorIntelligence]
Germany is considered one of the largest sales markets for organic food in Europe. In the year 2021sales of organic products increased by 5.8% compared to the previous year. [BMEL] The increasing demand for organic products is driven by a growing number of consumers who value quality, sustainability and environmental protection. The German market thus offers attractive opportunities for producers, traders and suppliers of organic fruits and vegetables. According to surveys, 47% of Germans say they frequently turn to organic foods. [BMEL]
Several significant trends are shaping the market for organic fruits and vegetables in Germany. One is the growing demand for regional and local organic products. Consumers increasingly value that their food comes from nearby and thus support domestic agriculture. In addition, innovative sales channels such as online platforms and organic delivery services are gaining inimportance
Organic fruits and vegetables are carefully monitored and certified to ensure that the strict standards of organic farming are met. Certified organic products usually bear a corresponding organic seal, which shows consumers that the product meets the requirements of organic farming.

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The market for organic fruit and vegetables | Germany

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