In France, the business gift market is estimated at over 850 million euros The global market for business gifts, estimated at between 77 and 125 billion euros, is growing, with personalized products accounting for over 40% of the market. The value of corporate gifts averages between 30 and 65 euros, with a notable trend towards personalized gifts without a company logo, perceived as more authentic and less like marketing material. Ecological and "Made in France" products are attracting strong interest, while the distribution of promotional items continues to be effective at corporate events. Trends in the French business gifts and promotional products market In France, the business gifts segment alone is estimated at over 850 million euros. The broader market for communication by object is worth around 1.3 billion euros. Gifts are 80% used to maintain and build loyalty in professional relationships, and to celebrate events. More than half use them to stimulate and motivate partners and
