Over 70 million people visit museums in France. The global museum market, which includes not only museums but also historic sites, zoos and parks, was valued at over $60 billion and is growing at an annual rate of 7%. North America leads the way with 33% of the market, followed by Asia-Pacific (29%) and Europe. The museum sector is evolving towards digital offerings, such as virtual tours. Museum attendance and the central role of art collections Over 70 million people visit museums. One third of museums are devoted to art collections. Around 34% are dedicated to history. Art museums account for around 65% of all visitors, history museums for 18%, and museums of society, civilization, nature, science and technology for 17%. Île-de-France accounts for 57% of total museum attendance. Five museums in the region receive more than 35% of all visits to national museums. Young people, particularly those aged 15 to 19, are the most frequent visitors to museums, with around 35% of annual visits
