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Summary of our market study
The urban greening market, particularly in France, is on an upward trajectory, stimulated by growing ecological awareness. Many cities around the world are committed to taking action for the climate.
In France, 80.5% of the population will live in urban areas by 2020. Urban greening initiatives are numerous and encouraged by public subsidies and regulations.
as urbanization expands, it becomes imperative to tackle the heat island effect and integrate green infrastructure into cities.
Trends and demands for urban greening in France
Urban greening in France is rapidly gaining ground, driven by a population increasingly aware of environmental concerns and eco-responsibility.
France is a pioneer in the green roof market.
Legislative measures such as the law on biodiversity have reinforced this growth by requiring the use of renewable energies or vegetation systems on the roofs of new commercial buildings.
The transformation of urban landscapes into living ecosystems is aided by an understanding of the link between urbanization and environmental impact. Today, cities, which account for some 60-80% of France's urban population, are seen as ideal locations for sustainable innovation. Although Paris has less green space per capita than other European cities, it is experiencing a sharp increase in urban greening projects.
These projects range from large public parks to intensive rooftop gardens costing between 120 and 300 euros per square metre, to extensive green roofs costing between 45 and 100 euros per square metre.
In this context, nurserymen and distributors such as Toiture Bio make the purchase of plants for green projects a viable, albeit significant, expense, with the price of prefabricated sedum mats used in extensive roofing projects ranging from 30 to 40 euros per square meter.
The French market is not only defined by its regulatory environment, it is also driven by startups and technological innovations that are reshaping the landscape of urban greening. Topager and Sous les Fraises are notable examples, illustrating the dynamic and evolving nature of the sector.
Public authorities support urban greening projects with a reduced VAT rate for ecological renovations and the creation of greening permits.
Players in the French urban greening market
- Toiture Bio, the green roofing expert
- O2D Environment, specialists in urban vegetation.
- Sous les Fraises, a pioneer in urban agriculture.
- Vertige, known for its green walls and facades.
- Prêt à Pousser, indoor gardening solutions
- La Grande Serre creates cutting-edge technologies for sustainable environments.
- Mon Petit Coin Vert
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Summary and extracts
1 Market overview
1.1 Introduction
The urban greening is a process or art of populating the buildings ( terraces , roofing , walls etc.) of plants . The green roofing system is a set of materials and plants installed on a specific surface with the objective of ensuring the sustainability of the vegetation as well as the construction.
One of the fundamental elements of urban greening concerns the support elements for the plant parts (concrete slab, steel sheeting, wooden panels, etc.) which, depending on their nature and technical definition, are capable of supporting different loads and uses. A waterproofing coating, resistant to root penetration, is essential for the long-term functioning of the whole. Thermal insulation, generally placed under the waterproofing, completes the vegetation technique.
With several million square meters installed France is a pioneer country in the green roofing market worldwide. Only a few players, mainly in the field of waterproofing and building envelope, share the niche market of green roofing and urban greening in France.
The players in the urban greening market in France are banking on hQE projects and the taking of eco-responsible consciousness of prescribers to sustain their growth. The urban greening market in France can count on the new regulatory requirements to sustain its growth: as part of the biodiversity Act adopted in March 2015 by the National Assembly, an amendment makes it mandatory to install "renewable energy production processes" or a "greening system" on the roofs of new commercial spaces.
List of charts presented in this market study
- Potentiel d'investissement dans les villes par région et par secteur à l'horizon 2030
- Les villes les plus vertes en France
- Urban population as a percentage of total population in France
- Les Français et la végétalisation de leur ville
- French market size according to NAF code 41.20A "construction of single-family homes"
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Latest news
Urban agriculture: Merci Raymond joins the Myrium group - 19/10/2023
- Myrium, a construction and maintenance group, has acquired the Merci Raymond startup
- Merci Raymond employs 40 people and joins a network of 20 companies.
- Myrium generates sales of 300 million euros.
- Merci Raymond has sales of three million euros.
- One third of its revenues come from urban farms, one third from plant design and one third from landscaping.
- The Merci Raymond startup has completed 700 projects since its creation
- The urban greening sector has seen a few failures
- Agricool, which raised 35 million euros, was sold for just 50,000 euros.
- The urban greening market is mainly centered on the Paris region
Soprema boosts phytodepuration on roofs - 04/10/2023
- 30% reduction in water consumption thanks to the phytodepuration system.
- thickness of roof-mounted phytodepuration system: approx. 20 cm.
- Weight of system: approx. 300 kg per square metre (including water).
- Duration of Skywater Clear development project: 5 years.
- Soprema sales: 4.8 billion euros.
Plant canopy at La Roche-sur-Yoann - 23/01/2023
- The first above-ground plant canopy proposed for the new Place des Halles in La Roche-sur-Yon.
- Canopy developed by start-up Urban Canopée.
- The autonomous, mobile corollas rise to 5 meters and can shade 20 m2.
- Participatory funding campaign on Helloasso underway to complete the budget.
On rooftops, Topager mixes planting and urban agriculture - 17/10/2022
- Sales in 2021: €2 million
- Employees: 30
- 5 hectares of green roofs
- design and implementation of urban agriculture and non-edible greening projects
- The Covid crisis has accelerated demand for green roofs
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