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MARKET OVERVIEW

1.1 Definition and presentation

Fast food is defined as food that is prepared quickly and which is ready to be taken away for consumption.

This sector includes all types of fast food restaurants, stalls, and tea shops. It does not include retail sales through vending machines.

The global fast food market has experienced years of positive growth, driven mainly by emerging markets and the increasing penetration of fast food restaurants, together with higher disposable income. On the other hand, the US’s growth has been low whilst Europe demonstrated moderate growth.

In the US, the fast-food industry has experienced stagnating growth over the last couple of years, due to competition from other food outlets which has had downwards pressure on prices, and ultimately revenues. [ibisworld] Nevertheless, the industry is set to benefit from a larger product offering where healthier alternatives are offered in parallel to societal health trends.

The US fast food market is highly fragmented with a large supply of different chains and independent distributors within different food segments such as pizza, burgers, tacos, and sandwiches. Notable market players include McDonalds, Subway, Starbucks, and Burger King.

Trends within fast food are impacted by the growing health consensus in society; in response to this, several distributors for example offer vegan friendly meals together with alternatives which are less rich in sugar, fat, and salts.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.