Summary of our market study

The global fast food market, valued at USD 973 billion in 2021, experienced a decline due to the health crisis with a nearly 15% drop in revenue from 2019 to 2020, before beginning to recover in 2021 and further in 2022. The market is projected to grow at a compound annual growth rate of 6.05%, reaching USD 1467 billion by 2028. Dominated by American chains such as Starbucks and McDonald's, each valued at over USD 30 billion in 2021, the industry has seen a push towards healthier alternatives, with a significant portion of the U.S. population engaging in food delivery and take-out; by early 2021, 70% had food delivered and a growing user base of food delivery applications continued to rise, achieving a 16% growth in 2020. Additionally, the U.S. market itself was led in sales by McDonald's at over USD 40 billion in 2020, even as the fast food workforce remained substantial with over 3 million fast food or counter workers predominantly in the restaurant segment. Regulations by OSHA and FDA focused on food safety, proper handling, and disclosure of nutritional information have shaped the market's operational terrain..Title: Evolving U.S. Fast Food Market Trends and Consumption Patterns In recent years, the U.S. fast food market has demonstrated a series of nuanced trends and shifts in consumer behavior, reflective of broader societal changes. Fast food, once synonymous with quick, greasy meals, is undergoing transformations in response to health and lifestyle trends. Nevertheless, the market continues to thrive, with demand for convenient, ready-to-eat food maintaining its appeal among a significant portion of the population. One of the most notable trends is the burgeoning popularity of food delivery and take-out services. The health crisis propelled this consumer behavior, with approximately 70% of the population having food delivered to their doorstep by the early months of 2021. This shift towards delivery and take-out indicates that the U.S. public is increasingly consuming more packaged food than fresh, with over a quarter indulging in some type of fast food daily. Delivery apps have also seen a surge, especially with the U.S. claiming the position as the second-largest market globally for such services. The momentum for app-based food delivery began gathering pace in 2015, with vigorous annual revenue growth between 20% and 30%. This adoption of delivery apps underscores a transition towards more digitally integrated and convenience-oriented dining habits. Demographics play an important role in this market, with younger adults exhibiting a higher propensity for fast food consumption. Individuals aged between 20 to 30 years old represent between 40% to 50% of the consumer base, while those over 60 years old constitute slightly less, with around 20% to 30% regularly turning to fast food. Income also influences consumption patterns, with a higher percentage of the population with more substantial incomes being more likely to consume fast food. When dissecting the types of meals preferred by Americans, lunch and dinner dominate fast food consumption, while breakfast and snacks attract a smaller segment of consumers. These insights into meal preferences hint at the potential for market players to further tap into the less saturated breakfast and snack segments. The American market has shown resilience despite a notable dip caused by the health crisis, seeing a brief contraction in 2020. Recovery has been swift, with an increase in market growth confirmed in 2021 and 2022. The major players have fluctuated in their market presence, with McDonald's leading in terms of sales revenue, despite Subway boasting the most extensive network of establishments. Overall, the U.S. fast food market's current trajectory is influenced by a blend of technological advancements, which are redefining access and.### Key Titans of the Fast Food Industry The landscape of the fast food industry is dominated by a mix of seasoned veterans and innovative newcomers, each carving out their own space in the belly of the American consumer. Leading the charge in the burger segment is the venerable McDonald's, which, with its iconic golden arches, has become synonymous with fast food itself. Alongside it, Burger King holds its ground with the crown, renowned for its flame-grilled offerings that include the famous Whopper. When it's time for a caffeine fix or a frappuccino delight, Starbucks Coffee stands as the uncontested monarch of the coffee domain. Its green mermaid emblem beckons the masses yearning for both classic and inventive coffee beverages. Poultry perfection is personified by Chick-fil-A, whose friendly service is as much a hallmark as its succulent chicken sandwiches. KFC, with Colonel Sanders at its helm, brings forth a legacy of finger-licking good chicken, famous for its secret blend of 11 herbs and spices. For those with an appetite for zestier flavors, Taco Bell spices up the mix with its assortment of Mexican-inspired fare, whereas Chipotle Mexican Grill has carved a unique niche with its "Food with Integrity" ethos, offering fresh and responsibly sourced ingredients. Subway takes a healthy slice of the sandwich sector, encouraging customers to "eat fresh" with their customizable submarine sandwiches. Venturing into the realm of pizzas, Domino's Pizza and Pizza Hut engage in a mouth-watering rivalry, each presenting a smorgasbord of pies that cater to an endless variety of tastes and preferences. Together, these culinary juggernauts form a veritable gastronomic pantheon, serving up convenience and flavor in the bustling world of fast food. Whether it's a quick bite on the go or a casual meal with friends, these industry behemoths stand ready to satisfy the nation's appetite, one order at a time.
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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Fast food is defined as food that is prepared quickly and ready to be taken away for consumption.

This market research includes all types of fast food, stands and tea rooms. It does not include retail sales through vending machines.

The global fast food market has experienced years of growth, driven primarily by emerging markets and increasing penetration of fast food restaurants, as well as rising disposable incomes. In contrast, growth in the United States has been low, while Europe has experienced moderate growth.

In the U.S., the fast-food industry has grown slightly over the past two years, as competition from other food outlets has put downward pressure on prices and ultimately revenues. [ibisworld] Nevertheless, the industry should benefit from a broader product offering, where healthier alternatives are offered alongside societal health trends

The U.S. fast food market is highly fragmented, with many different chains and independent distributors in different food segments such as pizza, burgers, tacos and sandwiches. Some of the major players in the market include McDonalds, Subway and Starbucks.

Fast food trends are influenced by society's growing consensus on health issues; in response to this, several retailers are offering vegan meals as well as alternatives that are lower in sugar, fat and salt.

1.2 The global market

After a year **** marked by the health crisis with a significant number of temporary closures of establishments, the global Fast Food market was valued in **** at *** billion USD, and is expected to grow with a compound annual growth rate of *.**% to reach a value of **** billion USD in ****.

Global Fast Food ...

1.3 The American market

The U.S. fast food market was estimated at USD ***.* billion in ****.

The constant growth observed since **** was abruptly interrupted by the health crisis, with a decrease of nearly **% from **** to ****. Nevertheless, a recovery is observed from ****, confirmed in ****.

US fast food restaurant market United States, ****-****, in USD billion Source: ...

2 Analysis of the demand

2.1 Determinants of US demand

If we first look at the age of American adults who consume Fast Food, we can see that the share of the population consuming it is greater in the youngest categories.

Indeed, while nearly **% of the American population aged ** to ** years old consumes Fast Food, only **.*% of the population over ** years ...

2.2 Demand by segment

The Top Agency website offers data on the patronage of major fast food chains in the United States.

If we distinguish the segments of the sector via their category of offer, it is possible to identify trends in demand by type of Fast Food.

For example, the following chart shows the ...

2.3 Popularity of delivery and take-out

The health crisis has led to an increase in the popularity of take-out food. In fact, **% of the U.S. population would have had food delivered to them by early ****. It is also interesting to note that Americans eat **% more packaged food than fresh food and that more than one in ...

3 Market structure

3.1 Main market players

The most important players in the market are the established fast food chains. The following graph shows the leaders in terms of establishments.

It can be seen that the leaders in terms of establishments differ from the leaders in terms of turnover. Indeed, while Subway is the chain with the largest ...

3.2 Operation of fast food chains

The American fast food market is mostly composed of chains. 

These chains offer mostly highly processed and industrially produced foods. The final product is prepared with standard ingredients and standardized cooking methods. Thus, menu items are prepared in a central supply center in large quantities to exploit economies of scale and ...

3.3 Workers in the sector

The Bureau of Labor offers statistics on fast food or counter workers in the United States. Their total number was estimated at *,***,***, with *,***,*** working in the restaurant industry.

The leading states in terms of absolute numbers of workers are.

California: ***,*** workers Texas: ***,*** workers Florida: ***,*** workers New York: ***,*** workers Pennsylvania: ***,*** workers

Wages ...

4 Analysis of the offer

4.1 Current offer and prices of the main players

The fast food market is characterized by intense competition and high product substitutability, which makes price a powerful weapon to wage war. The initial success of the fast food business model is based on a dual variable: price and speed. These two elements are closely linked, because in order to make ...

4.2 A healthy fast food offer

Development of a lower-calorie offer

There is a development of a healthy fast food offer from the main fast food chains.

In fact, since ****, restaurants that are part of a chain with ** or more locations must offer nutritional information on their products including the calorie count of their options.[***]

These guidelines ...

5 Regulation

5.1 US regulations

OSHA Guidelines

OSHA (***) also details the safety rules necessary for any restaurant to include :

Keeping floors clean and dry, Handle food properly, Maintaining fire safety, Maintaining optimal working conditions, Maintain age limits.

Source: ****

FDA Guidelines

When it comes to food, the Food and Drug Administration (***) aims to ensure food safety in ...

6 Positioning of the actors

6.1 Segmentation

  • McDonald's
  • Chick-fil-A
  • Taco Bell
  • Chipotle Mexican Grill
  • Subway
  • Pizza Hut USA
  • Burger King
  • Starbucks Coffee

List of charts presented in this market study

  • Most popular types of take-out kitchens in the United States
  • Food delivery app activity in the U.S
  • American fast food market
  • The 10 largest fast food chains in the United States
  • Global Fast Food Market
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Latest news

Subway to change ownership - 25/08/2023
  • Roark Capital has offered approximately $9.6 billion for the purchase of Subway.
  • Subway was founded in 1965.
  • Subway currently has 37,000 outlets in some 100 countries, with 21,000 in the United States.
  • In France, Subway has around 400 locations.
  • In 2020, Dunkin Donuts was sold for $11.3 billion.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Taco Bell
Chipotle Mexican Grill
Pizza Hut USA
Burger King
Starbucks Coffee

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