1.1 Definition and presentation
A wine bar is a theme bar focused on oenology. Clients generally have the opportunity to discover some original wines which are not often available for drinking and which are not found in the usual distribution channels.
The global market is stable. There are low barriers to entry, however revenue volatility also remains somewhat low as wine is a non-cyclical drink.
In the US, the sector has experienced a strong period of growth for the period between 2014 to 2019 as per capita wine consumption has risen. Local production mostly comes from Washington, New-York and California which accounts for 86% of the volume produced. [Wines Vine Analytics] The increase of tourism has also helped fuel growth. Moreover, premium wine has increasingly become popular amongst younger people who have contributed to strong sales.
The Wine Bar market is highly fragmented and characterized by a majority of independent players. This makes differentiation key to succeed in this industry.
Wine bars will continue to grow in popularity. The strongest consumer trend is premium wines and complementary beverage offerings such as craft beers. [ibis] The success of this trend, and for the sector in general, is highly dependent on consumer purchasing power and per capita incomes.
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