The chocolate and chocolate factory market - Italy

The global chocolate market was valued at $138.5 billion in 2020 and is projected to reach $200.4 billion by 2028, growing at a CAGR of 4.8%. Western Europe leads the market share, followed by North America and the emerging Asia-Pacific region, which is expected to increase significantly. Italy, despite having lower per capita consumption compared to other European countries, experienced an 18.5% surge in chocolate sales during the initial lockdown of the COVID-19 pandemic, with a sustained higher trend post-lockdown (+10.7%). The Italian market is dominated by major local companies like Ferrero group, with a market share of 39.6%, and chocolate production in Italy amounted to 377,858 tons in 2021. Italian imports mainly consist of raw cocoa beans, worth $340 million, while exporting predominantly finished products, resulting in a trade surplus as exports greatly exceed imports..Italian Chocolate Market: An Analysis of Consumer Trends and Preferences The Italian chocolate market, though not as large per capita as some other European countries, has shown a significant increase in recent times. Particularly noteworthy is the spike in chocolate sales during the lockdown periods associated with the COVID-19 pandemic, where there was an 18.5 percent surge in supermarket sales of chocolate bars. This increase sustained even after restrictions eased, with sales holding at about 10.7 percent above pre-pandemic levels. Italians, it seems, have turned to chocolate as a form of comfort and indulgence during stressful times, with a marked preference for premium, organic, and sugar-free variants, reflecting a broader trend towards health consciousness. Within this growing market, the key players maintain a strong presence, with Ferrero dominating the industry with approximately a 39.6 percent market share. Other notable companies such as Lindt, Nestlé, Dufour, and Mars also hold significant shares, each ranging between 3.6 and 13.4 percent. These companies largely import cocoa from African nations, with Nigeria and Ghana being primary suppliers. Interestingly, despite consuming an average of 3.1 kg of chocolate per person per year, Italian consumption remains considerably lower compared to the Swiss and Germans, who average between 9.7 kg and 11.3 kg, respectively. The preference among Italian chocolate consumers tilts towards dark chocolate, which takes up about 46 percent of preferences, followed by milk and hazelnut chocolates. In terms of product forms, chocolate bars, particularly those for cooking, and pralines have seen increased consumption, indicative of a broader palette for product variations. Overall, the Italian chocolate market has shown resilience and a trend towards premiumization, with consumers seeking quality and health benefits in their chocolate purchases. The industry continues to be a significant segment of the Italian food market, maintaining steady growth and a trade surplus fueled by the appeal of its finished chocolate products both domestically and abroad..### Key Players Shaping the Italian Chocolate Landscape The Italian chocolate market is characterized by the presence of several renowned companies that have established strong brands, both domestically and internationally. These players have shaped the landscape through innovation, tradition, and an unwavering commitment to quality. Let's dive into the profiles of some of the main players mentioned in the earlier discussion. #### Ferrero Group Ferrero is a powerhouse in the global confectionery market and has a commanding presence in Italy. With timeless classics like Kinder, Ferrero Rocher, and Pocket Coffee, it holds a significant share of the market. This family-owned company has built its reputation on quality and a diverse product range that caters to all ages and preferences. #### Lindt & Sprüngli Lindt, known for its rich Swiss heritage and premium offerings, also holds an important position in the Italian market. With 13.4% market share, Lindt has won over chocolate lovers with its meticulously crafted truffles, bars, and pralines. The company's products are synonymous with luxury and indulgence, making them a favorite for gifting and special occasions. #### Nestlé Nestlé, with its 11.4% share, is another major player in Italy, offering a wide variety of chocolate products that include household names like KitKat and Baci Perugina. Through both local and global brands, Nestlé has created a strong connection with Italian chocolate consumers, offering a mixture of traditional flavors and innovative new products. #### Dufour Dufour is a key player with a 4.5% share, respected for its high-quality chocolate bars and confections. Although smaller compared to giants like Ferrero and Nestlé, Dufour has carved out a niche for itself with its distinct product lines and has a loyal customer base that appreciates its particular chocolate offerings. #### Mars Mars, with a 3.6% market share, continues to influence the Italian chocolate scene with well-known international brands such as M&M's, Snickers, and Twix. Mars's ability to adapt to market trends and offer a mixture of fun, flavor, and convenience has enabled it to remain a favorite among consumers. In addition to these leaders, the market also features a host of artisanal chocolatiers and smaller companies that contribute to the rich tapestry of Italian chocolate. These producers often emphasize traditional methods, local ingredients, and the art of chocolate-making, enriching Italy's chocolate culture and offering unique experiences that stand apart

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 17/08/2022

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