The CBD market - Italy
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Study Overview
CBD, sometimes called "Cannabis Light," is short for cannabidiol, a molecule extracted from hemp. Unlike the THC molecule, also found in the plant, CBD does not have a narcotic effect and is therefore mostly consumed for medicinal purposes. Cannabis in illicit drug form generally contains 15 percent THC. CBD can be consumed in several ways:
Sublingual Inhalation By ingestion Topical or transdermal application
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Available in pharmacies, pure-players have also specialized in this area. Supermarkets, tobacco stores and specialty cosmetic stores also sell CBD products. Consuming CBD in low doses has relaxing effects. It calms, reduces stress, facilitates sleep and has an anti-inflammatory effect. The global cannabidiol market is growing rapidly, driven by increasing government tolerance of CBD consumption in addition to the plant's healing properties. The annual growth rate is estimated at 21.2 percent through 2028. In Italy, CBD consumption is legal if the THC content is less than 0.6 percent. Italy is one of the largest consumers of light cannabis in Europe, just behind France and Denmark. One in three people in Italy has used cannabis in the past. The Covid 19 pandemic has transformed the light cannabis sector. A 30 percent increase in use was observed between March and April 2020. In addition, while the two main selling points were physical stores for 49% of CBD purchases and websites for 48%, tobacconists reached 10% during the pandemic.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Overview
- 1.1 Definition and presentation
- 1.2 The global CBD market is growing rapidly
- 1.3 Domestic production beating all expectations
- 1.4 CBD Trade Flows
- 1.5 The positive impact on Italian society
2. Demand analysis
- 2.1 Cannabis consumption for medical purposes: Italy the second largest consumer in Europe
- 2.2 The Italian consumer
- 2.3 The reasons for consuming
- 2.4 Italians: for or against legalization?
3. Market structure
- 3.1 The CBD value chain
- 3.2 The "core business" of companies in the CBD market
- 3.3 CBD business structure
4. Supply analysis
- 4.1 The different types of products
- 4.2 The production process at the enterprise level
- 4.3 The final product
5. Regulations
- 5.1 Law No. 242 of December 2, 2016: the revolution
The CBD market - Italy
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