Content of the study:
The CBD market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

The CBD, sometimes called "Cannabis Light" is the abbreviation of cannabidiol, a molecule extracted from hemp. Contrary to the THC molecule also present in the plant, CBD does not have a narcotic effect and is therefore mostly consumed medicinally. Cannabis as an illicit drug generally contains 15% THC. CBD can be consumed in several ways:

  • In sublingual
  • In inhalation
  • In ingestion
  • In topical or transdermal application

Available in pharmacies, pure players also specialized in this sector. Supermarkets, tobacconists, and stores specialized in cosmetics also sell CBD-based products. The consumption of CBD in low doses has relaxing effects. It also reduces stress, soothes, facilitates sleep, and has an anti-inflammatory effect.

The global market for cannabidiol is growing rapidly, driven by an increasing government tolerance for CBD consumption in addition to the healing properties of the plant. The annual growth rate is estimated at 21.2% until 2028.

In Italy, CBD consumption is legal if the THC content is below 0.6%. Italy is also one of the largest consumers of light cannabis in Europe, just behind France and Denmark. One in three people in Italy has already consumed cannabis.

The Covid 19 crisis has transformed the light cannabis sector. An increase in consumption of 30% was observed between March and April 2020. Moreover, while the two main points of sale were physical stores for 49% of CBD purchases and websites for 48%, tobacconists have increased to 10% during the pandemic.

 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (3)

Reviews (3)

The CBD market - France

Publicado en 09/12/2021 by Laurent Chatellier - sam services

Complete and clear study


Businesscoot Response:

Hello Laurent, We thank you for your opinion and hope you will trust us again in the future.

The CBD market - France

Publicado en 18/11/2021 by Lucas Braun - Betting&Community

She helped me with some of the questions I had.


Businesscoot Response:

Hello Lucas, Thank you very much for your feedback and for the trust you have placed in us.

The CBD market - France

Publicado en 18/11/2021 by Alexandre Kotlowski - CBD

Very clear and detailed, perhaps lacks color in the graphics but does not prevent absolutely the reading and understanding.


Businesscoot Response:

Hello Alexandre, Thank you for your feedback which helps us to improve the quality of our studies. We hope you will give us a 5/5 for the next one ;)

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

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Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

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Elaine, Durand
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Crédit Agricole, Information & Veille

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Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

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