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MARKET OVERVIEW

1.1 Definition and scope of study

The CBD, sometimes called "Cannabis Light" is the abbreviation of cannabidiol, a molecule extracted from hemp. Contrary to the THC molecule also present in the plant, CBD does not have a narcotic effect and is therefore mostly consumed medicinally. Cannabis as an illicit drug generally contains 15% THC. CBD can be consumed in several ways:

  • In sublingual
  • In inhalation
  • In ingestion
  • In topical or transdermal application

Available in pharmacies, pure players also specialized in this sector. Supermarkets, tobacconists, and stores specialized in cosmetics also sell CBD-based products. The consumption of CBD in low doses has relaxing effects. It also reduces stress, soothes, facilitates sleep, and has an anti-inflammatory effect.

The global market for cannabidiol is growing rapidly, driven by an increasing government tolerance for CBD consumption in addition to the healing properties of the plant. The annual growth rate is estimated at 21.2% until 2028.

In Italy, CBD consumption is legal if the THC content is below 0.6%. Italy is also one of the largest consumers of light cannabis in Europe, just behind France and Denmark. One in three people in Italy has already consumed cannabis.

The Covid 19 crisis has transformed the light cannabis sector. An increase in consumption of 30% was observed between March and April 2020. Moreover, while the two main points of sale were physical stores for 49% of CBD purchases and websites for 48%, tobacconists have increased to 10% during the pandemic.

 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.