Content of the study:
The tobacco market - Italy

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1.1 Definition and presentation

A tobacconist , or rather a tobacco shop, is a store that sells tobacco-related products and accessories. Tobacconists have always been, and continue to be, a specialty business, which means that a regular tobacconist must know the skills necessary for any small store, such as inventory and account management, as well as other basic business operations. A tobacco shop sells a variety of tobacco products, including cigarettes. However, some tobacconists choose not to stock mass market brands or even cigarettes, preferring to focus on finer items such as cigars, pipe tobaccos, and snuff.

it's difficult to estimate the amount of monetary value tobacco shops around the world have, but its most valuable product, legal tobacco, has been estimated to be worth about $818 billion in 2019. The largest global tobacco category remains combustible cigarettes. it is estimated that the size of the tobacco market will be worth USD 1,073 billion by 2028 with a CAGR of 1.8%

In Italy, the State has identified tobacconists as the places to exclusively entrust the retail sale of tobacco products; there is a law preventing more than one tobacconist's shop per 1,500 inhabitants. The number of tobacco shops registered in Italy, actively operating in 2017 was 54,319; municipalities with at least one tobacco shop represent about 95% of all Italian municipalities, thus confirming the widespread presence of tobacco shops throughout the country. Tobacconists have been qualified not only in the sale of tobacco but also in the provision of public gaming and community activities such as the payment of taxes and bills. To operate as a tobacconist in Italy, you must first obtain a license and then wait for the authorization according to the territorial distribution present. If you simply want to buy the license, it can cost up to 100,000 euros.

In recent years, the market has undergone important changes accompanied by the development of new product categories, which have also had a strong impact on the activities of operators in the sector. These include the introduction of electric cigarettes, vaporizers and heated tobacco cigarettes, such as the famous "Iqos"brand.

1.2 The world tobacco market

The tobacco plant is used for the production of different derivative products, consumed all over the world. There are several tobacco producing countries, among them we find China, India, Brazil, Zimbabwe, or even Indonesia. Given the great variety of producing countries, the production of the tobacco plant is very important, with ...

1.3 Domestic tobacco production

Domestic tobacco production over the past decade was as follows:

Tobacco production turnover Italy, ****-****, in millions of euros Source: ****

The data in the graph above show that the Italian tobacco industry production has varied greatly over the period considered: while in **** annual production was around *** million euros, in **** it sank ...

1.4 Tobacco trade flows

In this part, the Italian trade flows generated by the tobacco market will be analyzed. The UN Comtrade code used is ****: "Tobacco, unprocessed, tobacco residues".

In ****, the value of Italian tobacco exports was $*.* billion, the value of exports of cigarettes containing tobacco on the other hand is much lower, with $*.* million ...


2.1 The profile of the Italian smoker

There are **.* million smokers in Italy, representing **% of the populationin ****. [***] The latest revelations from Istat surveys allow us to create a "typical profile" of the Italian smoker. The following two graphs show the habits of Italians regarding cigarette smoking by age group. It will then be easier to draw a "typical ...

2.2 Italians' spending on tobacco

In Italy, the population in **** spent as much as *.** billion euros on tobacco product purchases (***). The geographic breakdown of spending is as follows:

The map above shows the Italian regions where tobacco spending is highest. Data are shown based on monthly expenditures per smoking inhabitant of the region. There are two ...

2.3 Best-selling tobacco products

The products composed of tobacco present and most popular in the Italian market are:

Cigarettes The snuff The shreds Cigars Cigarettes Inhalation products

In ****, the top selling products were:

Tobacco product sales Italy, ****, in % Source: ****

The chart below shows the three most popular and best-selling products in the Italian tobacco market. ...

2.4 Very young smokers

A survey conducted in **** by GYTS on youth tobacco habits presents conclusions on the relationship of **-** year olds with products containing tobacco. On the other hand, a study carried out by HBSC is interested in the cigarette smoking of very young people (***) and on their frequency of smoking. Regarding HBSC's ...


3.1 Leading tobacco companies

The global market for distribution of products with tobacco is very uncompetitive, because there are already a few giants in the market, so it is very difficult to enter as a new player. The leading companies in the industry in **** recorded the following turnover:

Leading tobacco companies World, ****, in billions of ...

3.2 The Italian territory: cultivatable areas for tobacco

Tobacco cultivation in Italy has decreased drastically since the beginning of the millennium:

National arable area of tobacco Italy, ****-****, in thousands of ha Source: ****

The graph above shows the cultivable area in hectares on the Italian territory. From **** to ****, the country went from almost ** thousand cultivable hectares to **.* thousand hectares ...

3.3 The tobacco distribution network

The Italian distribution network of products containing tobacco corresponds to the trade phase of the tobacco market. In fact, once tobacco leaves have been grown, harvested and processed, they are then marketed. The distribution of products in Italy takes place through a logistics system divided as follows:

* territorial deposits: **% coming ...


4.1 The prices of tobacco products

In Italy every year there are ** million customers per day who purchase products containing tobacco. The products of that contain tobacco have already been mentioned during this study, in part *. The most popular are:

Cigarettes Cigars Inhalation tobacco Cigarillos Cut Tobacco

The prices charged by the market for some of these ...

4.2 Illicit trade in tobacco

There is an illicit traffic of cigarettes containing tobacco, this is not based on the composition of cigarettes with illicit substances, but on the origin of the product. In fact, the rules of certain countries, especially in the European Union, are much tighter and stricter than in other countries.

In Italy, ...

4.3 A new trend: the electronic cigarette

A study by Intellegit published in **** is interested in the evolution of electronic cigarette use. This product is relatively new, and appeared in the Italian market in ****. In fact, only * out of ** consumers have been using electronic cigarettes for more than * years.

Answers to the question: "How long have you been ...


5.1 European regulation

Governments' updating of tobacco legislation aims to raise awareness of reducing their smoking consumption, protect the non-smoking population from second-hand smoking, and support cessation efforts.

The new European directive Directive **/****/EU (***), on the processing, presentation and sale of tobacco and related products, led to the issuance of Legislative Decree No. * of ...

5.2 The national regulatory framework

The national regulations regarding tobacco analyzed in this part concern the consumption of products containing tobacco. Thus, all products that are smoked. For this reason, the Italian framework has a tendency to protect non-smokers. This is done with the following provisions:

Law No. *** of November **, ****, regarding the prohibition of smoking in ...


6.1 Actor segmentation

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Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

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Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

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The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

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Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

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