Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

Sunscreen refers to a cream or lotion that is applied on the skin to provide UV protections to the user. In more recent years this has been mixed with bronzing and/or hydrating products.

‘Body care’ makes up the second-biggest expense for Italian families (16.3%), and naturally sunscreen (and pigmentation products) falls under this umbrella, taking first place with a little less than 26% of the share. This market has been steadily increasing for the past decade, with a 9.8% average growth). In the year ending with September 2020 the growth was 2.8% and an increase in volume of 3.6% with a total of over 11.5 million units sold. This trend came to a halt in 2020 due to the COVID-19 pandemic (only products with certified UV protection). Forecasts for 2020 demonstrated an expected fall of 8%. Being a highly seasonal purchase, this market is expected to increase by 2% in 2021. In the peninsula, sunscreen and sun lotions make up more than 99% of this market, with bronzers and lip care making up the rest.

The first five companies (Ganassini, La Roche Posay, Vichy, L’Oréal and Eau Thermale Avène) were granted over 50% of revenues of this market in 2019.

Italy is a strong exporter of skin care products, reaching €900 million in 2018 (+9.5%), naturally sunscreen products make up an important part of this. On the national territory there are over 22,000 firms involved in the production, sale and bulk resale of sun-care products. According to figures from the Milan Chamber of Commerce there are 3.251 firms in Lombardy involved in this business. There are over 1809 in Rome and 1729 in Naples.

The sunscreen market is projected to grow, particularly considering increased UV levels in the atmosphere presented by climate change challenges. In the past 5 years in Europe 5.000 patents have been presented for sun-care related products. Over 26.000 collaborators work on this (researchers, biologists, chemists, toxicologists, doctors), in tens of centres across the continent. R&D investment in Italy tops 7% of revenue per annum. Recent tendencies in bio-conservation, organic products and recycled containers appear to keep this market stable and growing [WildItaly].

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 5 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.