1.1 Definition and presentation
The thalassotherapy market refers to all therapeutic and wellness treatments that can be provided using substances from the marine environment (e.g. seawater, mud). Generally recommended for those suffering from fatigue and arthritis, thalassotherapy must be practiced by the sea or ocean (English Channel, Atlantic and Mediterranean).
Spas, on the other hand, deviate from this definition. Synonymous with well-being and luxury, a spa offers the client a moment of calm through beauty treatments and relaxation sessions. While most spas are independently operated, some have been created in luxury hotels.
With more than 32,000 spas, Europe is the leading business area for wellness professionals, ahead of Asia-Pacific and North America. In terms of turnover, the countries that lead this market are the United States, Germany, Japan and France.
In Italy, this market is worth tens of billions of euros and has over 56 thousand employees. Moreover, the market is growing thanks to a new type of consumer. If in the past the typical customer was the Italian senior citizen, now we are talking about foreign tourists and couples under 55, with a medium-high spending capacity.
The market has a large number of operators, around 30 thousand, who must constantly modernize in order to differentiate themselves from one another. It is important to emphasize that this market is closely linked to tourism. Due to the Covid-19 health emergency, the market has suffered a setback due to numerous decrees that have limited the activity of facilities, but it is expected that the market will resume at the end of the emergency.
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The men's razor market - France
Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites
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The essential oils market - France
Publicado en 09/01/2022 by Lorraine Ferry
Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields
Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The make-up market - France
Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.
Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.