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MARKET OVERVIEW

1.1 Definition and scope of study

The application of nail polish is intended to adorn and protect the nails. It is usually applied with a small brush embedded in the cap of the nail polish bottle, and then it takes a few minutes for the nail polish to dry (even longer for designs); some nail polishes can also be applied as a gel and then cured with UV light.

Nail polish is part of the cosmetics segment, more precisely the make-up category. The latter also includes eye shadows, foundation, powders, blushes, mascara and lipsticks. The nail polish market is a sub-segment of the nail market that includes trade fair activities and the sale of nail polish.

The different targets and sales outlets of the nail polish market are both private individuals and cosmetics professionals such as beauty salons or nail bars.

The global nail polish market is expected to grow at a rate of 9.5% until 2024. The growing popularity of nail polish designs among the young population is set to fuel demand in the forecast period.

In 2018, nail polish consumption in Italy decreased by 3.4%. In Italy as in the world, however, the nail polish market is very dynamic. It is driven in particular by the latest innovations in terms of textures and finishes (also available in nail bars), or by the latest more ecologically responsible innovations.

The segment that has supported demand the most is powder nail polish, which is applied on semi-permanent, acrylic or gel. In addition, one of the main market trends is experimentation with new nail art techniques by influencers, who advertise new products or artists on Instagram.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Reviews (5)

The make-up market - France

Publicado en 31/07/2022 by Denise GOMBER - ACCEDPLUS

Interesting study with many figures I only regret that there is no section on employment related to the sector of activity developed.

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites


Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields


Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The hair care market - France

Publicado en 08/01/2022 by Geoffroy Boucheteil

On this market too, we can see the takeoff of organic and natural products since 2012


Businesscoot Response:

Hello Geoffroy, Thank you for your feedback. If you have any comments regarding possible points of improvement, we would be happy to discuss them with you soon.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.


Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.