The nail polish market - Italy
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Study Overview
Nail polish is intended to beautify, as a cosmetic product, or to protect and fortify nails, sometimes also serving a nourishing function. It is applied with a brush of various sizes built into the cap of the nail polish bottle, and then it takes a few minutes for the polish to dry (even longer for designs); some nail polishes can also be applied as gels and then cured with UV or LED light. In general, auindi, nail polish is part of the cosmetics segment, more specifically the make-up category. The different target people and outlets in the nail polish market are both individuals and cosmetic professionals such as beauty salons or nail bars. The global nail polish market is expected to grow at a rate of 11 percent until 2027. The growing popularity of social applications among the young population is expected to fuel demand over the forecast period. In 2022, nail polish consumption in italy ammpned 62.1 percent of total hand product consumption, the latter amounting to 206 million euros. In Italy, the enamel market is very dynamic and competitive. It is driven in particular by the latest innovations in terms of textures and finishes (also available in nail bars), or the latest more ecological and sustainable innovations.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Overview
- 1.1 Definition and presentation
- 1.2 A growing global market
- 1.3 Italian cosmetics market third in Europe
- 1.4 A deficit trade balance for nail care products
- 1.5 The consequences of COVID-19 and future challenges for the cosmetics industry
2. Demand analysis
- 2.1 Demand characteristics
- 2.2 Determinants of demand
- 2.3 Demand trends
3. Market structure
- 3.1 Market structure
- 3.2 The legal form of enterprises
- 3.3 Distribution channels
4. Supply analysis
- 4.1 Supply analysis
- 4.2 Prices for production and consumption
5. Regulations
- 5.1 Current regulations
The nail polish market - Italy
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