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MARKET OVERVIEW

1.1 Definition and scope of study

The application of nail polish is intended to adorn and protect the nails. It is usually applied with a small brush embedded in the cap of the nail polish bottle, and then it takes a few minutes for the nail polish to dry (even longer for designs); some nail polishes can also be applied as a gel and then cured with UV light.

Nail polish is part of the cosmetics segment, more precisely the make-up category. The latter also includes eye shadows, foundation, powders, blushes, mascara and lipsticks. The nail polish market is a sub-segment of the nail market that includes trade fair activities and the sale of nail polish.

The different targets and sales outlets of the nail polish market are both private individuals and cosmetics professionals such as beauty salons or nail bars.

The global nail polish market is expected to grow at a rate of 9.5% until 2024. The growing popularity of nail polish designs among the young population is set to fuel demand in the forecast period.

In 2018, nail polish consumption in Italy decreased by 3.4%. In Italy as in the world, however, the nail polish market is very dynamic. It is driven in particular by the latest innovations in terms of textures and finishes (also available in nail bars), or by the latest more ecologically responsible innovations.

The segment that has supported demand the most is powder nail polish, which is applied on semi-permanent, acrylic or gel. In addition, one of the main market trends is experimentation with new nail art techniques by influencers, who advertise new products or artists on Instagram.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.