The men's cosmetics market in Italy

A cosmetic is defined as a product intended to come into contact with the surface parts of the human body in order to clean, perfume, alter appearance, protect, maintain in good condition or correct body odour. Cosmetics for men are adapted to the specificities and

Men's cosmetics are products that improve men's appearance, protect certain body parts and can also mask certain body odors. The market is often divided into three main segments:hygiene(soaps, shampoos, deodorants, etc.), skincare(moisturizers, shaving foam, etc.) and beauty products(make-up, perfume, eau de toilette, etc.).

The French market for men's cosmetics is estimated at between €1.6 and €1.8 billion. The global market for men's cosmetics represents around 27% of the total market, or approximately $55 billion. France is Europe's leading exporter of cosmetics, with an export rate of almost 50%. The beard care segment surged by 26% during the pandemic. The market is dominated by large multinationals such as L'Oréal, Unilever and Procter & Gamble. We are seeing the emergence of brands specializing in natural, organic and gender-neutral products. The traditionally limited use of basic hygiene products such as soaps and shampoos has expanded to include cosmetics specifically designed for men. Men are increasingly adopting more specialized products such as face and body scrubs, as well as light-textured moisturizers. Facial care products are growing by around 5-6% a year. Sales of beard care products have jumped by over 20%. The men's make-up segment is also experiencing strong growth worldwide. Online re