The men's cosmetics market - Italy

In 2020, the Italian cosmetics market continues to thrive with steady annual growth, attributed to the favorable perception of Italian-made products. Cosmetics are broadly classified as beauty and skincare products, with offerings expanding to include unisex lines, bridging the traditional gender gap. Remarkably, the men's cosmetics segment has emerged as a robust market force, benefiting from a cultural shift towards greater awareness of male grooming. In addition, consumers are increasingly inclined to prefer organic products, due to greater environmental and health awareness, which should have a notable influence on the men's beauty sector.

Italian cosmetics market: trends and dynamics

Looking at the landscape of the Italian cosmetics market, we can see a robust performance, with both production and exports showing rising annual growth. This positive trend is fueled by the prestige of Italian-made products, which are well perceived both nationally and internationally. While there has traditionally been a clear demarcation between products for women and those for men, recent changes indicate a blurring of these lines with the emergence of unisex product lines. Men's cosmetics, in particular, stand out as a booming segment, experiencing notable growth in the market. This development is attributed to the increased importance men attach to face and body care. In addition, growing environmental and health concerns are expected to influence the men's beauty sector, particularly in the organic niche. Although exact figures are not provided, it can be deduced that segments focused on environmentally-friendly and health-conscious products could see their consumer base grow by several tens of millions. This trend reflects a broader, global move towards sustainable, ethical consumerism within the beauty industry. In short, the Italian cosmetics market is characterized by growth and change, with traditional gender-specific products evolving to meet the needs of modern, more health- and environmentally-conscious consumers. With strong production and export figures rising steadily every year, the industry makes a significant contribution to the Italian economy, attracting both domestic and international markets :

Revealing the Titans of Tenderness: The great brands of the Italian cosmetics landscape

In the flourishing world of Italian cosmetics, where beauty and care converge, certain market players have established themselves as veritable sculptors of human vanity. They have established themselves as the revered guardians of finesse, offering people a range of products to cleanse, rejuvenate and beautify. These titans of tenderness are both local heroes and international giants who have found fertile ground in Italy's beauty-loving soil.

• at the helm is Milan-based wonder KIKO Milano, whose vibrant presence has transformed the Italian beauty scene into a canvas of infinite possibilities. KIKO has reimagined make-up as affordable luxury, capturing the hearts of young and old alike with its vivid pigments and innovative products.
• When it comes to luxury, Bulgari's historic opulence cannot be ignored. Although primarily known for its exquisite jewelry, Bulgari has ventured into fragrances with a sophistication that rivals the allure of its precious stones. Its fragrances are synonymous with elegance, and float through the air like a breeze in the corridors of a Roman palace.
• In skincare, the venerable house of Acqua di Parma shines like a carefully tended Italian garden. Its skincare and fragrance offerings evoke a timeless grace, embodying the quintessence of Italian craftsmanship and the serenity of coastal landscapes.
• In personal care, family giant Barilla - whose presence in the cosmetics sector may surprise some - has leveraged its market position to promote personal care products as an extension of a healthy lifestyle. Although pasta and sauces are its claim to fame, Barilla resonates in Italian homes thanks to its commitment to wellness beyond the dining table.
• At the same time, the story of transformation and empowerment is earnestly written by ethical and organic advocate L'ERBOLARIO. Rooted in an appreciation of nature's gifts, L'ERBOLARIO offers a botanical alcove for those seeking sanctuary from the harsh synthetic highways of the modern world.
• Finally, the essence of masculinity has been redefined by PRORASO. This supplier of men's toiletries, from shaving creams to aftershaves, has delicately carved out a niche where tradition meets innovation. PRORASO serves the modern man who sees the ritual of grooming as a testament to his own personality.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 25/10/2021

Summary and extracts

List of charts

• Turnover of the most important players in the cosmetics market
• Cosmetics market share by geographic area
• Breakdown of cosmetics sales
• Cosmetics market turnover
• Commercial performance of cosmetics
• Main beneficiaries of Italian exports
• Exportations italiennes de produits cosmétiques pour hommes
• Principaux bénéficiaires des importations de produits pour hommes
• Composition of male cosmetics consumption
• Geographical distribution of turnover of cosmetic enterprises
• Canaux de distribution des produits cosmétiques pour hommes
• Les canaux de distribution de tous les produits cosmétiques, à l'exception de ceux de la ligne pour hommes
• Breakdown of distribution channels for cosmetics
• Valeur des ventes de cosmétiques pour hommes par canal
• Valeur des produits cosmétiques pour hommes dans les canaux de distribution
• Répartition des canaux de distribution pour les cosmétiques pour hommes