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MARKET SUMMARY

1.1 Definition and presentation

A cosmetic includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.

Cosmetics can be divided into two macro-categories:

- Beauty products: e.g. makeup, perfume, skin cream.

- Care products: e.g. shampoo, soap, deodorant.

In addition, most products can be distinguished according to the end user, classifying cosmetics into feminine and masculine. The distinction that appears clearer and more outlined for some specific products (e.g. shaving razors) is gradually fading in favor of new unisex product lines.

In Italy, the cosmetics market has shown an incredible performance in recent years, thanks to the positive perception of the country of origin. In fact, both production and export have recorded an annual percentage increase since 2009. As far as men's cosmetics are concerned, the sector has recently been experiencing remarkable performances - positioning itself as a leading segment of the market - stimulated by the growing attention paid to facial and body care, which also comes from the men's population. Moreover, the progressive increase in interest in the environment and health is expected to have an impact on male beauty in the organic channel.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (3)

The men's cosmetics market - France

Publicado en 17/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

A good organization of the study and interesting figures, but too much space is lost for the presentation of the companies, which is not the subject of the study...


Businesscoot Response:

Hello, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The men's cosmetics market - France

Publicado en 03/11/2021 by Matthieu Jeanjean - C10Play

there is a lot of "generic" information


Businesscoot Response:

Hello Matthieu, Thank you for your feedback on our study. It is true that our positioning is to offer a global overview of the main market trends. However, we hope that the study has given you a good first overview of the market.

The men's cosmetics market - France

Publicado en 03/11/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Interessant, Mériterait un focus sur les nouveaux acteurs.


Businesscoot Response:

Hello, Thank you very much for this grade. :)