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MARKET OVERVIEW

1.1 Definition and Scope of the Study

An air purifier is a device that reduces the impact of domestic and industrial pollution by filtering the air and consequently eliminating pollutants and unpleasant odors. Within the scope of this study, however, we are going to focus only on domestic and commercial applications of these devices rather than on the industrial ones. 

There are five main air purification technologies on the Spanish market, based on the pollutant treated:

  • Mechanical filters (e.g. HEPA);
  • Electronic filters (electrostatic ionizers or precipitators);
  • Gas phase filters (e.g. activated carbon);
  • UVGI or Germicidal UV irradiation;
  • PCO or photocatalytic oxidation;
  • Ozonizers;

In public settings, such as hospital or aircrafts, air purifiers are mainly used to filter and remove toxic residues. In domestic environments, on the other hand, air purifiers are present in offices and homes to improve the hygiene and quality of life of employees and residents.

It is estimated that the global market for air purifiers will grow at a rate of more than 10% in the coming years. In particular, this growth is due to increased pollution rates and increased awareness of the harmful effects of air pollution on health. 

The United States has been the main market for air purifiers, while Asia Pacific is the region experiencing the highest growth, currently accounting for 41.1% of the market. In the Asia-Pacific region, the rapid industrialization, urbanization and rising disposable income are supporting this growth.

The lockdown measures implemented by the government in various Spanish regions to contain the spread of COVID-19 have led to an increase in demand for household appliances, of which air purifiers is part of. In addition, there is a growing demand for air purifiers from healthcare facilities and buildings as consumers are exploring ways to prevent the spread of coronavirus. The awareness of the benefits of air purifiers in general is increasing which is promising for this market.

1.2 World market for air purifiers driven by Chinese and Asian demand

Revenue of the air purifier market World, ****-*****, in billions of dollars Source: ****

The growth of the air purifier market is very significant, with growth expected to reach **% per year over the period ****-****, bringing its value to $** billion by the end of this period.

The world market is largely driven ...

1.3 Market in Spain for air purifiers

In order to assess the size of the market of air purifiers in Spain, we used data from El aire condicionado, which provides statistics and information about different types of ventilation and treatment devices. We first started by analysing the broader Market of Treatment, Distribution and Diffusion of Air, which increased ...

1.4 The impacts of the Covid-19 pandemic

The obsession with cleanliness is understandable in a time of emergency such as the one we are experiencing. Coronavirus is a respiratory virus that is spread primarily through close contact with an infected person. So, air quality in the home has become particularly important, but we should not think of the ...

ANALYSIS OF THE DEMAND

2.1 Demand drivers

The purchase of air purifiers can be linked to several reasons:

Allergies to dust, pet hair and pollen; Asthma; Living with smokers; Bad odors produced by animals and their bedding; Living in a region highly affected by air pollution.

In this study, we will focus on the two most important determinants ...

2.2 Geographic distribution of pollution in Spain

Having established that air pollution is an important determinant of demand for air purifiers, it makes sense to have a closer look at air pollution in Italy in order to identify the most polluted regions of the country. Inevitably these regions will indeed be likely to present a higher demand for ...

2.3 Geographic distribution of Asthma in Spain

We have assessed the importance of the prevalence of asthma for the demand of air purifiers due to the fact that many experts and doctors suggest the domestic use of these devices to cope with the disease for the most severe cases. It is therefore useful to have a look at ...

MARKET STRUCTURE

3.1 The players of the Air Purifier market

The Air Purifiers market in Spain is mainly dominated by companies which focus on large electronic devices and therefore dominate the market in other sectors. These firms are mainly international even though Spanish brands which focus on production or distribution of air purifiers such as Evvo or Ventifilters are emerging.

Therefore, ...

3.2 Value chain of the air purifier market

The Nederman Group has published a mapping of its value chain. Two main conclusions can be drawn from this graph published by the Swedish air filtration expert. On the one hand, a "cradle-to-cradle" value chain concept that emphasizes the desire not to waste material, but to reuse and redesign the materials ...

ANALYSIS OF THE OFFER

4.1 Different types of Air Purifiers Technologies

Several air purification technologies are available, namely [***]:

Filtration: The principle of filtration is to capture the pollutants present in the air to be treated via a series of filters. HEPA (***) filters are the most qualitative since they are able to recover smaller pollutants. HEPA technology accounts for approximately **% of global market ...

4.2 Advantages and Disadvantages of each technology

Source: ****

4.3 Analysis of the offer and price comparison

There's a wide range of air purifiers available in Spain that customers can choose from. La Casa Sibarita released a list of their top ** best air purifiers with the HEPA filter, taking into consideration a couple of different aspects.

Source: ****

Source: ****

4.4 Air purifiers in the battle against Covid-19

As previously seen, the Covid-** pandemic resulted in an unexpected increase in demand for air purifiers, given how they are able to filter virus and bacteria from the air. The company Best Air Technologies developed a product called PurificAir, which is an electronic and portable device that purifies the air without ...

REGULATION

5.1 Regulations

The production and sale of air purifiers in Spain is governed by a number of regulations imposed by both the national government and the European Union.

In Spain, the sale of products containing biocidal products is regulated by Regulation (***) as well as by national legislation. In this regard, biocidal products must ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Dyson
  • Samsung
  • Xiaomi
  • Honeywell
  • Philips
  • LG
  • Evvo Home
  • Venfilter

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.