The air purifier market in Italy

An air purifier is a device that reduces the impact of domestic and industrial pollution by filtering the air and consequently removing pollutants and unpleasant odors. Within the scope of this study, however, we will focus only on domestic and commercial applications of these devices rather than industrial ones.

There are five main air purification technologies on the Italian market, based on the pollutant being treated:

Mechanical filters (e.g., HEPA);

Electronic filters (ionizers or electrostatic precipitators);

Gas phase filters (e.g., activated carbon);

UVGI or germicidal UV irradiation;

PCO or photocatalytic oxidation;

Ozonators;

In public environments, such as hospital or airplanes, air purifiers are mainly used to filter and remove toxic residues. In domestic environments, on the other hand, air purifiers are found in offices and homes to improve hygiene and quality of life for employees and residents.

In 2022, the gloal market for air purifiers is estimated at $13.97 billion. Between 2022 and 2030, a compound annual growth rate (CAGR) of 7.3 percent is expected, thanks to which the market could reach a total value of $24.55 billion.

Smart air purifiers are covering an increasingly large market segment. By 2033, the market value of this specific sector is expected to grow to be worth $24.64 billion.

Today the market is also developing positively in Italy, despite rather high prices. Although it is still a niche market, the market is growing rapidly and this growth is led by some leading brands such as Dyson, Philips, Samsung, and Xiaomi.

Blocking measures implemented by the government in various regions of Italy to contain the spread of COVID-19 have led to increased sales of home appliances, including air purifiers. In addition, there is a growing demand for air purifiers from healthcare facilities and public buildings as consumers are exploring ways to prevent the spread of coronavirus.