Content of the study

Available languages

MARKET OVERVIEW

Definition and scope of study

An air purifier is a device that reduces the impact of domestic and industrial pollution by filtering the air and consequently eliminating pollutants and unpleasant odours.

There are five main air purification technologies on the Italian market, based on the pollutant treated:

  • Mechanical filters (e.g. HEPA);
  • Electronic filters (electrostatic ionizers or precipitators);
  • Gas phase filters (e.g. activated carbon);
  • UVGI or Germicidal UV irradiation;
  • PCO or photocatalytic oxidation;
  • Ozonizers;

In industrial or public settings, such as hospital or aircrafts, air purifiers are mainly used to filter and remove toxic residues. In domestic environments, on the other hand, air purifiers are present in offices and homes to improve the hygiene and quality of life of employees and residents.

It is estimated that the global market for air purifiers will grow at a rate of more than 10% in the coming years. In particular, this growth is due to increased pollution rates and increased awareness of the harmful effects of air pollution on health. 

The United States has been the main market for air purifiers, while Asia Pacific is the region experiencing the highest growth, currently accounting for 41.1% of the market. In the Asia-Pacific region, the rapid industrialisation, urbanization and rising disposable income are supporting this growth. 

Today the market is also developing positively in Italy, despite rather high prices. Although still a niche market, the market is growing rapidly and this growth is driven by some leading brands such as Dyson, Philips, Parte and Xiaomi.

The lockdown measures implemented by the government in various Italian regions to contain the spread of COVID-19 have led to an increase in sales of household appliances, including air purifiers. In addition, there is a growing demand for air purifiers from healthcare facilities and buildings as consumers are exploring ways to prevent the spread of coronavirus.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 10 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu L.

Associate Consultant

Mathieu L.

Mathieu L. logo 1 Mathieu L. logo 2
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.