Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market Overview

1.1 Definition and scope of the study

The motorcycle market covers the motorized two-wheeled assembly . It thus brings together the different categories of motorcycles: the 50 cc (cc) (mopeds), the 51 to 125 cc (motorcycles and small engines) and the over 125 cc (motorcycles and large engines)

Consumers may buy a motorcycle out of necessity, but more often than not, the reason a person owns a motorcycle is a passion for the type of vehicle.

In 2021, a total of 949,500 motorcycles were sold in the top 5 European markets (France, Germany, Italy, Spain and the UK).

In 2021, the largest motorcycle markets in Europe were Germany (199,10 units), Italy (269,600 units) and France (207,000 units). In this context, the Italian manufacturer Piaggio has a high European market share of 14.2 percent and ranks first in the German market.

In Italy, to ride a motorcycle, you need to have an A license, which allows you to ride without any limitation on engine size and power. In 2019, there were 6,896,048 motorcycles in Italy, an increase of 1.7 percent over the previous year.

The electric market should not be underestimated; it is expected that by 2030, motorcycles will shift to electric, with a gradual (and slow) decline for traditional motorcycle purchases.

List of charts presented in this market study

  • Turnover of enterprises engaged in trade, maintenance and repair of motorcycles and related parts and accessories
  • Number of enterprises engaged in trade, maintenance and repair of motorcycles and their parts and accessories
  • Number of adjuncts in the motorcycle industry
  • Legal form of enterprises operating in the motorcycle industry
  • Top 10 best-selling motorcycles
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

DUCATI MOTOR HOLDING SPA
Moto Guzzi
BMW ITALIA SPA
HARLEY DAVIDSON ITALIA S.R.L.
Tortora Moto
Moto Shop 2000
GATE32 S.R.L.
Honda Roma

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the motorcycle market | Italy

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676