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MARKET OVERVIEW

1.1 Definition and scope of study

The tyre (tyre segment) is produced mainly from rubber and inflated with air or nitrogen. It mainly provides grip and shock absorption by surrounding the metal rim of a vehicle. Tyres are characterised by a particular tread pattern (symmetrical, asymmetrical, directional) and a specific type of use (depending on the type of vehicle, suitable for snowy weather, racing vehicles, etc.).

A distinction must also be made between sales of tyres directly fitted to a newly registered car ("original equipment") and so-called replacement sales of new or retreaded tyres. A distinction is also made between tyres for saloon cars, SUVs and 4x4s, vans, trucks and other vehicles.

The global tyre market was calculated a 3.2 billion units in 2019. It is expected to grow at a compound annual growth rate (CAGR) of 3.7% to reach a total of 4 billion units by 2025. This market is mainly driven by increased urbanisation and higher disposable incomes. These two factors combined result in a higher demand for automotive vehicles (for transportation but also logistics and supply chains) and therefore tyres.

In Italy the market for tyres is registered under the Ateco code 22.11.10 “Manufacture of tyres”

The market of tyres is directly dependent on the market of vehicles. The Italian vehicle fleet that relies on tyres was calculated at 52 million vehicles at the start of 2020. On average over 500.000 vehicles are added to the national fleet each year. There are 123 companies in Italy that manufacture tyres. These employ 10.407 people. The most sold model of tyres in Italy are Tomkets, followed by Bridgestone, Dunlop and Pirelli. A trend that is developing is the purchase of tyres online.

The COVID-19 pandemic had a negative impact on this market. Due to the extended closures of  automotive manufacturing plants, car and other vehicle dealerships the demand for tyre decreased. As a result of the lockdown people stayed home and did not drive their cars, vans and motorcycles and therefore did not need to replace their tyres at the same pace they normally did. It is estimated that in the period of January-September 2020, this market contracted by 14.4%.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.