The driving school market - Italy

In 1898, a code regulating the "rules of the road" was first mentioned in Milan, referring to a somewhat primitive version of a driving license, defined as a "concession" and issued by a special municipal commission, following preliminary checks on the applicant, regarding psychophysical fitness and technical handling of the vehicle. Three years later, in 1901, an official national regulation was issued, stipulating the obligation to pass specific tests in order to consequently obtain a license. From 1901 to the present day, the regulations have undoubtedly undergone a number of transformations, although the conceptual and functional meaning of a license, whatever its form or name, has remained over time. A driver's license was and is in fact aimed at ensuring the ability to drive a particular vehicle. In Italy, preparation for driving tests can be done individually or through a driving school. Driving schools thus provide specialized and educational training, both theoretical and practical, in preparation for the driving test. A number of forces are believed to play a role in shaping current and potential developments in the field. On the one hand, positive predictions about the performance of driving schools can be attributed to the increasing number of aspiring drivers who choose to prepare through them or the growing number of vehicles in the territory. On the other hand, the small size of the players and the gradual change in the perception of owning a vehicle are variables that could offset these potential positive effects.