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MARKET SUMMARY

1.1 Definition and scope of the study

The cars were first marketed in 1897 in Spain. Three years later, the first royal decree was issued and requires that drivers have to register their vehicles and get a licence in order to drive on the road. This is not yet a points-based licence, but it can be withdrawn if it is infringed.

The driving school market is a sub-segment of the secondary education market intended for an audience seeking to acquire technical or professional skills. Indeed driving schools are organizations that allow you to train driving in order to obtain a "driver's license".

Driving schools are generally small organisations who have to deal with numerous challenges . Among them, real threats such as changing travel habits - public transport - and a dependence on driver's licence examiners including a general strike in 2017 and a new one at the end of 2018 have really put the sector at risk (job cuts, driving school closures, etc.).

Driving schools have to find a new lease of life and to succeed in adapting their current functioning to current times. 

1.2 Spain's car ownership rate in the European average

Driving schools are small structures, sometimes they are grouped within the same company that has training centres in different places. However, they rarely go beyond the national level.

In order to get an overview of the driving school market in Europe, it may be relevant to note the rate of car ...

1.3 An exploding Spanish market that is experiencing a difficult recovery

There are *,*** companies in Spain whose main activity is the teaching of driving for motor vehicles - cars, motorcycles, boats, etc. - and that are still in operation in ****. Among these *,*** companies, *,*** contain the term "autoescuela" in their names. [***]

Among these companies, *** reported their revenues after ****. By adding up the turnover ...

DEMAND ANALYSIS

2.1 The profile of driving school students

It is possible to profile the kind of people who pass their driving licence - they are driving school students - in order to get an overview of the demand for driving schools in Spain. This can be achieved by using the data published by DGT each year.

Source: ****

It appears, ...

2.2 Perception of the car in Spanish society

In order to understand this prevalence of the B licence among **-** year olds, it is important to understand that the car plays a major role in Spain. For **% of Spanish people a car represents independence and freedom. This feeling is particularly pronounced among young drivers.

Moreover, for **% of people questioned ...

2.3 Location and motorization

Using DGT data, one can gather statistics about car's ownership in Spain according to the Autonomous Community.

The graph below shows the share of new drivers divided by the number of members of the Autonomous Community. The results are then multiplied by *,*** to make them clearer. In Murcia, for example, **.** people ...

2.4 Rising gas prices: a threat?

Gasoline prices are an important factor in the purchase of a vehicle. The higher the prices are, the more difficult it is to own a vehicle - especially for people aged between **-**, whose financial situation is generally precarious.

Source: ****

However, the decline in gasoline prices, which coincides with the recovery ...

2.5 Lowering insurance premiums: an opportunity?

Unlike gasoline prices at the pump, which have been rising since ****, the price of car insurance premiums has been steadily decreasing since ****. Compared to that year, prices recorded by Rastreator were **% lower at the beginning of ****. [***]

However, prices still vary according to the age of the drivers, with particularly high premiums ...

2.6 Public transport and Spaniards

Public transport network is another potential threat to driving schools. The more efficient and relevant the public transportation network for users is, the more optional is the ownership of a motor vehicle. However, after a slight decrease in the number of users between **** and ****, the the number of users has been ...

MARKET STRUCTURE

3.1 A fragmented market

The driving school market in Spain is particularly fragmented. A few large chains have established themselves, such as Gala Autoescuela, the main driving school group in the country, which has more than ** training centres in the capital city.

The Herfindahl index is a measure of the market concentration. This can be ...

3.2 Dependence on examiners

The driving school market in Spain is particularly dependent on examiners (***) in order to ensure that students are tested. Thus, several general events have put the driving school sector at risk:

In **** According to the CNAE (***), a strike by examiners lasting several months costed the company around €** million, *** jobs were lost ...

3.3 The opening of a driving school

Driving schools offer practical and theoretical courses in order for their students to obtain their driving licence and this for each type of permit, driving schools offer specialised courses with adapted vehicles (***). As the driving school market is a service market, it is relatively easy to open one. For instance, the ...

3.4 Geographical distribution of driving schools

Using the absolute number of people who pass their driving licence in each region makes it possible to determine, indirectly, the number of students in driving schools in the autonomous region in question.

Source: ****

The autonomous regions of Andalusia, Catalonia, The Valencian Community and the Madrid city represent the main locations ...

ANALYSIS OF THE OFFER

4.1 The services offered by driving schools

It is possible to list everything what driving schools can offer by studying them on the websites of the companies that dominate the market - such as Gala Autoescuela and Autoescuela Zona Franca.

Source: ****

4.2 Driving licence prices

Except for the price of the driving test, which is set at €**.** for ****, the costs of training in driving schools vary widely. For two-wheelers, the price of the driving test is set at only €**.**.            [***]

Facua is a consumer protection association operating in Spain which has carried out a study in **** on ...

4.3 Driving schools that billed the most in 2016

A growing low-cost offer

The prices of the driving licences are relatively high in Spain, especially in a country that was particularly affected by the **** financial crisis. Some concepts have therefore appeared in order to offer a relatively low-cost experience allowing as many people as possible to have access to a ...

RULES AND REGULATIONS

5.1 Regulations concerning driving schools

In order to open a driving school, the DGT explains that a contractor must comply with a number of rules:

Payment of €***.** in addition to the return of an official document indicating the name, location, property and practice permits. Proof of the authorization to use a practical driving training area, requested ...

5.2 CAPA regulations

The CAPA regulation (***) is another bill that DGT would like to put in place. This would consist in imposing a quota of students who can take the practical exam based on the success of students in these driving schools on the theoretical or skill test.

The Jefatura prepared the number of ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Autoescuela Zona Franca SL
  • Autoescolla pallars
  • Abril Autoescuela
  • Autoescuela 2000
  • Fast Enginyeria SL
  • Centro tecnico de conduccion SL
  • Autoescuela Mikel
  • Autoescuela Guadarrama
  • A V A E Escuelas De Conductores Sociedad Limitada
  • Escoles de Conduccio Sole SL
  • Tramitacion Gestion E Inversiones Elx Sl
  • Grupaemur SL.
  • Auto Escuela Goya I SL
  • Hoy Voy

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Reviews (1)

The driving school market - France

Publicado en 12/01/2022 by Simon Toffaletti

Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.


Businesscoot Response:

Hello Simon, Thank you for your feedback on our study, we are very happy to contribute to the success of your project. We are also very pleased to see that you liked our service and our pricing. :)