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to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 09/03/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation
Tutoring covers all activities designed to improve the academic level of students, whatever their age (primary, secondary, university, etc.) and the format of the course offered (at home, individual, group, etc.). Parents are often the ones who initiate the need for tutoring.
Worldwide, the tutoring market is growing at a steady pace. It is driven by growing demand for tutoring services, particularly in Asia, where schooling is a key factor in the social success of individuals. In terms of quality, we are also witnessing a transformation of the offering, with an increase in digitalized solutions. In Europe, the use of private tutors is particularly common in France, the UK, Sweden and Germany, which are large markets.
In Spain, the tutoring market is still highly fragmented, often based on close acquaintances, with few structures reaching national scale. The covid-19 pandemic has profoundly altered the tutoring market in Spain. The suspension of classes and the ban on travel had an impact on the traditional market players who provided home tuition, to the benefit of companies offering online content such as GoStudent. While the relaxations have enabled traditional players to get back into business, the challenge for platforms is to retain students, as hybrid teaching models take hold.
1.2 Global market
The global tutoring market is set for strong growth throughout the decade. Representing US$*** billion in ****, it could reach US$*** billion in ****, an increase of +*. *% per year.
trends in tutoring sales World, ****-****, US$ billions Source: ****
Among the various growth segments, multimedia tutoring, or "blended" in English, is expected to grow ...
1.3 Domestic market
According to a study conducted by Esade, the tutoring market in Spain has grown from €*** million in ****, to €*** million in ****. This corresponds to a threefold increase in business volume. According to the latest estimates, the market could have reached €*,*** million by ****. However, the actual size of the market could be double ...
1.4 Effects of Covid-19
The pandemic had a lasting impact on the tutoring sector, and on education in general. Western societies were largely unprepared, which slowed the switch to distance learning. In the immediate term, household spending on private tutoring fell sharply compared with the pre-Covid average, due to a lack of supply, as teachers ...
2 Demand analysis
2.1 Perception of a drop in level
There are three main reasons why parents pay for extra lessons for their children:
In recent decades, parents have noted a decline in the quality of schools, which needs to be compensated for; The generalization of secondary education increases competition for the best diplomas; Families are investing more in their children, ...
2.2 Socioeconomic profile
The ability to spend on children's education is directly correlated to parents' income levels. On average, the difference in spending between the wealthiest and poorest households is almost €***.
Average private tuition expenditure by income level Spain, ****, € Source: ****
However, it should be remembered that these costs weigh more heavily in the household's ...
2.3 Demand by material
Demand is strongest for English and math, subjects that parents are willing to invest in because they consider them necessary for their child's success. It's worth noting that low-income households spend more on core subjects (***): Mathematics, Physics, Economics.
Distribution of subjects in total expenditure for low-income earners (***) Spain, ****, % of total expenditure Source: ...
3 Market structure
3.1 A predominantly urban market
The tutoring market is essentially urban. In order to access these services, people living in rural areas usually have to travel to the city, or resort to distance and online lessons. Part of Lifecole.com's strategy, which is ***% online, is to target the populations of "empty Spain". [***]
The graph below shows ...
3.2 The dynamics of EdTech
The dynamics of private tutoring, strengthened by the digitization of society after the pandemic, are also benefiting from the craze for EdTech, i.e. start-ups offering innovative educational solutions. We can gauge their dynamism by their fund-raising activities. Austrian start-up GoStudent, which has just set up in Spain, is already one ...
3.3 Private and public tutoring
In addition to private tutoring provided by agencies, there is also an informal network of mutual help and service. In addition, some public schools offer free private tuition to students in need. However, these courses are not a substitute for private tuition, but rather a complement to it. Indeed, if a ...
4 Offer analysis
4.1 Market overview
The tutoring on offer is relatively standardized: generally speaking, lessons last about an hour and take place every week, mostly at the student's home. Support lasts up to several months, with a greater focus on the period leading up to exams.
the different options available on the tutoring market are as ...
4.2 Market prices
In Spain, tutoring teachers generally earn between €** and €** per hour. However, you need to remember to subtract any costs incurred when they use an agency to make contact with their students. In the case of Tusclasesparticulares.com, the teacher must pay €** per month to remain on the platform. Some platforms have ...
4.3 Offer diversity
It should be noted that prices vary according to the type of course offered and the city in which it is given. The Superprof platform publishes the average prices charged by the teachers in its network. Here are the prices for the different subjects:
The platform also lists a variety of ...
5 Regulations
5.1 Regulations
Private tutors are required by law to declare their income. Undeclared work is a punishable offence. Only tutors working a very small number of hours may be exempt from declaring their income, as long as this does not become their main source of income. On the other hand, teachers whose job ...
6 Positioning the players
6.1 Segmentation
- Superprof
- GoStudent
- Lifecole
- Profe!
- Tus Clases Particulares
- Educ-up
List of charts
- Trends in tutoring sales
- Online tutoring sales trend
- Evolution of tutoring sales
- Percentage of households with children aged 6-18 spending on private tuition
- Percentage of 15-year-olds with a low level of attainment by subject
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