The market for educational support - Spain

Tutoring refers to the full range of educational services provided outside the traditional school setting, to help students fill in gaps, deepen their knowledge of certain subjects or prepare for exams. The sector encompasses home tutoring, digital platforms and innovative teaching solutions. on a global scale, the tutoring market is booming. In 2021, it was estimated to be worth US$202 billion by 2026, representing annual growth of +8.4%. This dynamic can be explained by the growing pressure on academic results, educational inequalities and the rapid development of EdTech, particularly since the pandemic. In Spain, this market is also growing strongly. According to a study by Esade, it grew from 246 million euros in 2006 to 732 million in 2017, tripling sales. By 2022, it will have reached 1.7 billion euros. But the real market is much larger: the informal sector alone accounts for 1.8 billion euros, or more than half of the total, according to Educa-System. Finally, a new trend is transforming this sector: the rise of EdTech, encouraged by post-Covid digitization. Start-ups like GoStudent, recently established in Spain, have raised up to €590 million since 2016. Others, like Innovamat, bring innovative teaching tools that stimulate students' interest in mathematics, supporting the work of tutors.