Summary

The global language learning market has seen significant growth, with revenue reaching US$52 billion in 2022, and is expected to register substantial expansion to US$155.2 billion by 2028, growing at a CAGR of 20% from 2023 to 2032. The individual learner segment dominated the market, accounting for about 60% of the total market share, approximating over $30 billion in 2022. This growth has been driven by a preference for self-directed learning platforms that offer users control over the timing and pace of their language education.

Italian Language School Market: Navigating Trends and Preferences

Delving into the Italian context, language schools fall under Ateco Code 85.59, which saw a sharp dip in 2020 due to the Covid-19 pandemic but bounced back with a growth of over 20 percent in 2021. Market demand for language training, as per household expenditure, surged by nearly 12 percent from 2018 to 2019. However, the spending trend took a downward turn by over 25 percent from 2019 to 2022, possibly reflecting the economic impact of the pandemic and a shift to more cost-effective digital learning platforms. The motivations drawing Italians to language study are multifaceted. Over 30 percent of individuals are motivated by professional enhancement, while around 20 percent are inclined to enrich their children’s cultural backgrounds. Additionally, over 10 percent pursue new language skills with relocation aspirations. Interestingly, a considerable number of Italians, nearly 10 percent, engage in language learning for personal cultural enrichment. Despite this, a future drive to learn new languages appears tepid, with more than half of the populace showing no intent to pursue language courses. Geographically, there is a variance in language education spending across Italy. Central regions lead the expenditure charts, followed by northern and southern regions, respectively. The Italian language school market is predominantly characterized by small businesses and freelance operators, accounting for over 85 percent of entities under Ateco Code 85.59. This suggests a market that values autonomy and personalization in language education services. Amidst this landscape, the number of employees within the sector has seen a modest climb of nearly 7 percent between 2017 and 2021.

Key Players in Italy's Language School Market

The language school market in Italy hosts a variety of players offering a diverse range of services to facilitate language learning among different demographics. Each company brings its unique approach to delivering language education, catering to the individual needs of its learners. Here's a closer look at some of the leading institutions in this sector:

The British School Of Milan: (BSM) The British School of Milan stands out as a prestigious international British school, with a history traced back to its foundation in 1969. It was established by the British community in Milan and has been named after Sir James Henderson, a prominent Scottish businessman. BSM prides itself on offering a curriculum that emphasizes a blend of traditional British education with international learning approaches, making it an educational landmark for expatriates and international students in Italy.

Wall Street English (WSE) Italy: Wall Street English is renowned for its effective English language education programs that span across the globe. Since opening its doors in 1972, WSE has become synonymous with English language proficiency, delivering flexible learning solutions that adhere to the Common European Framework of Reference for Languages. Their courses cater to a broad audience, from beginners to advanced level students, with a strong emphasis on conversational skills and practical usage.

My English School (MyES) Florence: My English School takes a personalized approach to English language learning by offering a diverse array of courses for adults, students, teenagers, and professionals. It is known for the flexibility it provides, enabling learners to choose between on-site and online learning options. The adaptability in course structure and timing makes MyES an attractive option for individuals with dynamic schedules.

GoFluent: Corporate language training finds a dedicated and innovative partner in GoFluent. Specializing in delivering tailored language learning experiences, GoFluent merges technology, rich content, and human interaction to create hyper-personalized solutions for each organization. Their expertise lies in their ability to cater to business language training needs, facilitating cross-cultural communication in the globalized corporate landscape.

Online Language Learning Enterprises: In the realm of digital language education, platforms like Duolingo, Babbel, Memrise, and Wlingua have made significant strides in offering asynchronous language learning solutions. These apps allow users to learn a new language in flexible, interactive, and affordable ways, often incorporating elements of gamification and social competition to enhance the learning experience. They address the modern learner's need for on-the-go education accessible right from their smartphones.

The language schools market - Italy

Get all the information you need
to understand this market

Buy the full study

Detailed content

Inforamtion

Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 23/01/2024

Update Details

Summary and extracts

1 Synthèse du marché

1.1 Introduction

The language school market in Italy represents an important segment of the Italian educational sector, focused on language training for students of all ages. Language courses can be classified mainly into:[Academyinternational]

Individual Courses: Customized and flexible, they are suitable for those who have specific needs or need intensive learning in a short time.
Group Courses: Take place in classes of several students, with a regular pace and set times, ideal for gradual and collaborative learning.
Conversation Courses: Aimed at improving the ability to speak in the foreign language through interaction on topics of daily life or current events.
Children's Language Courses: Designed for different age groups, from 3 to 14 years old, to take advantage of young children's natural predisposition for learning.
Specialized/Business English Courses: Designed for those who need specific language in their professional or business field, to improve fluency and mastery of technical terminology.

Most language schools in Italy are small businesses founded by teachers, with revenues ranging from 150,000 to 300,000 euros. However, the public database that categorizes companies by ATECO code presents a variety of business types, some of which are not language schools in the strict sense of the term. These include international universities with campuses, study vacation agencies, language school franchise operators, technology platforms dedicated to language teaching, and bilingual training consultants.[Openminds]

The size of the global language learning market in terms of revenue was US$52 billion in 2022 and is expected to reach US$155.2 billion in 2028, growing at a CAGR (compound annual growth rate) of 20 percent from 2023 to 2032.[Global Market Insights.]

This study focuses exclusively on the language school market in Italy. For more information on related markets, such as the business school market, please refer to the respective studies available in the Businesscoot catalog.

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Example online Example in PDF

Do you have a question about this study? +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

The British School Of Milan

Wall Street English

Myes Firenze

GoFluent

Duolingo

Babbel

Memrise

Wlingua

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

The language schools market | Italy

89 €

What are the figures on the size and growth of the market?
What is driving the growth of the market and its evolution?
What is the positioning of companies in the value chain?
Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € ^{/ study}

378 € instead of 445 € -15%

5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
Save 15% on additional studies purchased
Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.