1.1 Definition and scope of study
The term "Business School" refers to postgraduate schools with economic and management disciplines. The term that is often used to refer to these schools is "School of Management" or "Business School".
Several subjects are usually taught at Business Schools, the main ones are:
· International Relations
· Marketing and Communication
Globally, the Business School market is growing rapidly as more and more students attend these kinds of schools. The part of the world that is now focusing more on this market is the Asian continent, which sees many students from all over the world flock to attend these prestigious schools.
In Italy, there are three Business Schools that are included in the annual ranking of the Financial Times as the best in Europe. The first Italian school in the ranking is Sda Bocconi School of Management, which hosts 12,000 students every year. At second place, there is the Politecnico Business School in Milan and at third place the Luiss Business School in Rome. Many other Italian universities, both public and private, are implementing and developing projects to open several business schools, thus contributing to the growth of this market.
There are many common trends in Business Schools that are developing. First of all, there is an increasing emphasis on the internationalisation of schools and exchange programmes with foreign universities. In addition, because of the pandemic, "mixed" teaching systems have been implemented, with 50% face-to-face lessons and the remaining 50% remote lessons. Many Italian Business Schools are enhancing their networking with international companies, through online seminars and direct recruitment events, so that their students can find jobs more easily and quickly.
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