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Summary of our market study
The global business school market has experienced significant growth, with increased demand observed especially on the Asian continent.
The transition rate from secondary school to university picked up in the 2019/2020 academic year, reflecting the continued value placed on higher education. In Italy, the majority of university enrollments in 2021 were in bachelor's, master's and single-cycle degree programs, with business being the most popular area of study among both bachelor's and master's degree students, with 16.1 percent and 17.6 percent, respectively .
The business school market is part of a larger educational sector, which had 209 companies in 2022, up 29.8 percent from 2016. In addition, universities have increased staffing, with an 8.2% increase in the number of tenured faculty from 2017 to 2021.
The structure of business schools varies globally, with the United States leading the way in terms of coveted places to study and quality of institutions, as evidenced by several global rankings.
Trends in the Italian business school market
In recent years, the Italian undergraduate and postgraduate education market, particularly in the business school sector, has experienced significant growth and transformation. With an estimated market value of about 2.5 billion euros, the Italian education sector reflects a growing interest in business disciplines. One of the most decisive elements influencing the decision to pursue higher education in Italy is social origin. About 30 percent of college graduates in 2021 have at least one parent with a degree, indicating the continued relevance of family educational background in academic choices.
College graduates enjoy a distinct advantage in terms of employment rates, with a significant percentage higher than those with only a high school diploma. In addition, college graduates tend to earn significantly more than their less educated peers.
Geographically, the demand for business education is widespread: nearly half of graduates in 2021 will earn their degrees in the same province where they completed high school. However, there is also a well-established pattern of migration for education, with a considerable percentage of students from the South moving to the North Central. Emerging trends point to a growing preference for access to distance learning courses after the impact of the pandemic on education.
Some of the major companies analyzed:
- Sda Bocconi School of Management: Located in Milan, Sda Bocconi is the leading business school in Italy and is recognized throughout Europe for its high-quality management education. Offering a wide range of programs, from MBA to Executive Education, Sda Bocconi attracts 12,000 students each year, who benefit from its close ties to the business world and emphasis on internationalization.
- Politecnico di Milano Business School: An integral part of the renowned technical university, Politecnico di Milano, this school has made its mark by blending technical expertise and managerial acumen, positioning itself as a unique player where technology meets business.
- Luiss Business School in Rome: With a focus on integrating academic research and practical application, Luiss Business School has established itself at the top of Italian business education. Its strategic location in the nation's capital enables it to establish advantageous links with government and financial institutions.
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Summary and extracts
1 Market Overview
1.1 Definition and presentation
The English term "Business School" refers to postgraduate schools with business and management disciplines. The term that is often used to refer to these schools is "School of Management" or "School of Business."
Several subjects are usually taught by "Business Schools" and mainly they are:
-Economics
-Accounting
-International Relations
-Marketing and communication
-Finance
Globally, the "business school" market is growing rapidly as there are an increasing number of students. The part of the globe that is now focusing more on this market is the Asian continent, which is seeing several students from all over the world flock to attend these prestigious schools.
In Italy, as many as three "Business Schools" fall in the annual ranking of the "Financial Times" as the best at the European level. The first Italian in the ranking is Sda Bocconi School of Management, which hosts 12,000 students each year. Second place is occupied by the Politecnico Business School in Milan and in third place is Luiss Business School in Rome. Many other Italian universities, both public and private, are implementing and developing projects to open several business schools thus fostering the growth of this market.
In the years to come, the common trends of "Business Schools" are many. First and foremost, there is an increasing emphasis on school internationalization and exchange programs with foreign universities. In addition, due to the pandemic, "blended" teaching systems are being developed, involving 50 percent face-to-face lectures and the remaining 50 percent remote lectures. Many Italian "business schools" are enhancing their system of networking with companies, through online seminars and direct recruiting events, so that their students find jobs more easily and quickly.
List of charts presented in this market study
- Sector turnover: undergraduate and postgraduate education (Ateco: 85.42)
- Transition rate from secondary school to university in the same year of graduation
- Market value of university courses by type
- Students enrolled in universities by gender
- Concentration enrolled in bachelor's degree programs by subject area
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