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1.1 Definition and presentation

A sporting event is a one-time technical or sporting effort related to a single discipline that is held to promote the activities of that discipline; sporting events are one of the most complex categories of events to organize, especially when they are large competitions or tournaments. The most important pillars of a sports event are: the administrative area, logistics, Marketing and PR, and the use of volunteers. Sports events can be divided according to the organization behind them, private or public, and also according to size, mega-events, landmark events, major events, and minor events. The interesting aspect of sports events is the economic externality created and the diversification of actors involved.

In 2021, the value of the global sports events market reached $16.51 billion. The market is expected to grow at an annual rate of 6.32 percent (CAGR 2017-2027), leading to a projected volume of $32.26 billion by 2027.

More than 20 million people in Italy participate in sports activities, and the sports sector is worth a significant share of Italy's GDP. The most popular sports in Italy are soccer, tennis, swimming and rugby, not forgetting Motogp and Formula 1. According to Istat, Italian households spend an average of 109.9 euros per year on recreational and sports services and events. Various players, public associations and private companies are involved in the sector, and after the crisis related to the restrictions for Covid-19, the market is set to explode with a full return of all sports events and an increase in their development.

E-sports, often known as e-sports, is a competitive video game activity that is organized as a tournament involving direct confrontations between people or teams. E-sports events are expected to become increasingly popular in the future. The DreamHack and Intel Extreme Masters, which fill entire soccer stadiums, are the best-known traveling competitions that do not yet include Italy. Thus, there is still a huge market opportunity in Italy with minimal competition.






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Reviews (5)

The market for the organisation of sporting events - France

Publicado en 22/09/2022 by Laure Lehaut - Le Haut Potentiel

Très clair et didactique. Bien documenté tout en restant synthétique. Beau travail!

Businesscoot Response:

Merci beaucoup Laure pour votre avis qui nous est précieux. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The e-learning and MOOCs market - France

Publicado en 18/08/2022 by VT KTEK

A very complete study where all sources are cited

The driving school market - France

Publicado en 17/08/2022 by Marie-Anne BOURDIAUX - ECOLE DE CONDUITE ACCELEREE

Study carried out by professionals which allowed me to deepen my knowledge of the market. Too bad that it was already 2 years old, the market being in constant evolution, I would have liked updated figures

The dance school market - France

Publicado en 06/01/2022 by Malcolm Vincent

Many interesting figures on this little studied, poorly known and rapidly developing activity

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Hello Malcolm, Thank you for your feedback. We are very happy to see that you liked our service. :)

The driving school market - France

Publicado en 12/01/2022 by Simon Toffaletti

Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.

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