The sports event organization market in Italy

An event can be defined as something organized that has some distinctive characteristics : it occurs in a specific place and takes place during a limited time. Events can be distinguished according to a variety of criteria, in terms of content that can be identified,

The global market for sporting events is estimated at $250 billion. The sports economy in France represents 2.6% of the country's GDP. French household spending on sport exceeds 21 billion euros . France organizes recurring events such as the French Open (600,000 visitors), the 24 Hours of Le Mans (300,000 spectators), the Tour de France and soccer championships (between 8 and 10 million spectators), as well as one-off events such as the Euro soccer championships, the Rugby World Cup in 2023 and the Paris Olympic Games in 2024. Event sponsorship accounts for over 43% of revenues. The market also includes rapidly evolving segments such as digital broadcasting and e-sports . Key players Amaury Sport Organisation (ASO) With the Tour de France, Paris-Roubaix and the Dakar Rally, ASO not only dominates cycling and motor sports, but also influences the media through its sports newspaper, L'Équipe. Lagardère Sports (now part of H.I.G. Capital) plays an important role in negotiating contracts

The French event organization market is estimated at between 5 and 6 billion euros. Over 1,200 trade fairs and exhibitions are organized every year, attracting between 20 and 25 million visitors 85-90% of customers are companies. Private individuals make up around 5-10%, and public authorities around 5-10%. Corporate and institutional events attract some 70 to 80 million participants, including some 5 to 10 million international attendees, generating economic spin-offs in the order of 15 to 25 billion euros. Large-scale events such as the Rugby World Cup and the Olympic and Paralympic Games play a central role. The Paris region is home to some 450 companies in this sector. Most of the events organized by these agencies are meetings and seminars. The global market for event management agencies is estimated at over $1,200 billion. European sales for 2022 amounted to $375 billion. French event industry players GL Event, France's leading event organizer Eventive Gala Galore Fiesta Facilita