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Summary
Since 2020, the global fireworks market has demonstrated resilience and growth despite the challenges posed by the COVID-19 pandemic. The Italian fireworks industry, an integral part of this market, has shown a varying trend with a significant dip in turnover from 2019 to 2021, due to the pandemic's impact, but a noticeable recovery in 2022 with a 202.6% increase in the value of production sold compared to the previous year. Italy remains a net importer of fireworks, with imports growing by 139.5% between 2018 and 2022, and exports also rising by 78.9% during the same period. The global market for explosives and pyrotechnic articles reached $28.4 billion in 2022, with a forecasted CAGR of 4.7%, potentially exceeding $41 billion by 2030. The specific segment of fireworks stood at $2.69 billion in 2022, with an expected growth rate of 3.9% annually, aiming for a total value of $3.80 billion by 2031. Despite fluctuating trends and the Russian-Ukrainian conflict leading to an 18.8% increase in the producer price index between January 2022 and October 2023, the industry prospects appear generally positive.
Emerging Trends in the Italian Fireworks Market
The Italian fireworks industry, deeply rooted in centuries of tradition, continues to flourish with a dynamic range of products designed to illuminate the skies during festive occasions. In recent years, however, the market has witnessed a series of ups and downs reflective of wider economic and societal challenges. The demand for fireworks in Italy exhibits a clear seasonal pattern, with peaks in interest around August and December, corresponding with the Ferragosto holiday and New Year's celebrations, respectively. During these periods, the search for fireworks skyrockets as citizens look to enhance their festivities with pyrotechnic displays. In terms of the import and export landscape, Italy remains a net importer of fireworks. From 2018 to 2022, the value of fireworks imports saw a significant increase, rising by over 130 percent to reach between 50 and 60 million euros. This was mirrored by a growth in export values, which surged by nearly 80 percent in the same period, indicating an expanding reach of Italian fireworks on the global stage. Several Italian regions display a keen interest in fireworks, with the Northwest, including Liguria, showing the highest search frequency, followed by the Islands, and the Northeast and Southern regions rounding up the spectrum of demand.
The Italian fireworks market offers a vast array of pyrotechnic products ranging from rockets, firecrackers, and mortars, to fountains, pinwheels, batteries, and flamings. These offerings cater to diverse preferences and are classified into categories based on safety, noise level, and visual effects, from Category F1 (low power, for ages 14 and up) to Category F4 (high power, for professionals). Prices for fireworks vary widely depending on product type and manufacturer. Rockets can range from between 10 and 30 euros, fountains may cost roughly between 8 and 30 euros, while fireworks batteries can be priced anywhere from a modest 15 euros to an extravagant 250 euros, indicating a market for both budget-conscious consumers and those seeking more elaborate displays. The fireworks industry is not immune to global challenges. The Russian-Ukrainian conflict, for instance, has led to considerable increases in production costs, with the producer price index for the manufacture of explosives in Italy rising by nearly 20 percent between January 2022 and October 2023. Similarly, import prices saw a rise of nearly 5 percent within 21 months till September 2023. Finally, the Italian fireworks market is intricate, with over a dozen major manufacturers that.
Key Players in Italy's Vibrant Fireworks Industry
Italy's fireworks industry is shaped by a diverse array of companies, each bringing their own unique expertise and heritage to the market. These companies range from historical family businesses to modern enterprises, all contributing to the colorful displays that light up the Italian skies during festivities.
- U. Borgonovo s.r.l: With over four decades of experience, U. Borgonovo s.r.l stands out as a leading player in the market. Known for their compliance with European Standards, this company prides itself on safety, environmental respect, and reduced noise levels in their CE-marked products.
- Parente Fireworks Group s.r.l: Tracing its origins to the late 19th century, Parente Fireworks Group has grown from producing small square-bound fireworks to becoming an internationally recognized brand. The company executes around 600 shows annually in Italy and is celebrated for its global presence and contributions to major pyrotechnic events.
- Pyrogiochi Italia s.r.l: Established in 1984, Pyrogiochi Italia boasts impressive figures, with millions of stars sold annually and a widespread distribution network across Italy and abroad. Among the first in the industry with a certified quality system, the company has solidified its reputation for party items and small fireworks.
- Piromagia s.r.l: Since its inception in 2009, Piromagia s.r.l has excelled in providing fireworks of the highest quality. The company focuses on providing a diverse range of products suitable for various events, known for their innovative approach and commitment to modern pyrotechnics.
- La Pirotecnica s.r.l: As a service provider for the pyrotechnic industry, La Pirotecnica works primarily with licensed retailers and event organizers. With their own brand "Gold Dragon," they bring a specialized selection of pyrotechnic items to market.
- Alessi s.r.l: Recognized as a leader in the import/export and sale of fireworks, Alessi s.r.l is notable for its high-safety, original-effect products and its "Seveso Ter-high-risk" classification. The company has extensive warehousing capabilities and boasts Module E certification for product quality.
- Pirotecnica Teanese s.r.l: Originating from the scenic town of Teano, this company expanded its local market to significant national and international reach within years, establishing trading relationships across countries like Morocco, Algeria, Greece, Spain, and Portugal.
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- Number of pages : 30 pages
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- Last update : 11/12/2023
Summary and extracts
1 Synthèse du marché
1.1 Introduction
The fireworks market is an industry that deals with the production, marketing and use of pyrotechnic devices used to create fireworks displays.
Different types of offerings and products can be found in the fireworks market in Italy, including:
- Rockets: Rockets are pyrotechnic devices that are launched into the air and explode creating light and sound effects.
- Firecrackers: Firecrackers are small explosives that produce a loud sound and a limited light effect.
- Mortars: Mortars are cylindrical tubes containing explosive powder that are thrown into the air and produce pyrotechnic effects such as light trails and explosions.
- Fountains: Fountains are stationary devices that emit jets of sparks and bright colors for an extended period of time.
- Pinwheels: Pinwheels are pyrotechnic devices that rotate on an axis while emitting sparks and bright colors.
- Flamings: Flamings are pyrotechnic effects that produce a column of fire or an explosion of flames of varying intensity.
- Batteries: Batteries are a series of interconnected fireworks that are lit simultaneously, creating a coordinated display of pyrotechnic effects.
The history of fireworks is ancient and has its origins in China, where gunpowder was discovered around the year 800. Over the centuries, knowledge of black powder spread to Europe and the first fireworks factories were founded for entertainment purposes. Today, fireworks are widely used around the world to celebrate special events and anniversaries, such as New Year's Eve and Ferragosto. In Italy, there are several pyrotechnic events of international significance, such as the Fiori di Fuoco in Omegna, the World Championship of Designer Fireworks in Valmontone, and the National Fireworks Festival in San Severo.[Unina]
In2022 , the world market for explosives and pyrotechnic articles reached a total value of $28.4 billion. Between 2022 and 2030, a compound annual growth rate (CAGR) of 4.7 percent is expected under which the market value could exceed $41 billion by the end of the period.(Grandviewresearch)
1.2 The global market
In ****, the world market for explosives and pyrotechnic articles reached a total value of $**.* billion. Between **** and ****, a compound annual growth rate (***) of *.* percent is expected under which the market value could exceed $** billion by the end of the period. Explosives and pyrotechnics market World, ****-****, in billions of dollars Grandviewresearch Considering ...
1.3 The Italian market
In Italy, the value of the fireworks market is difficult to estimate. Considering explosives manufacturing enterprises (***). Looking at the individual yearly changes, it is possible to show a swinging trend between **** and ****. While between **** and **** revenues grow by *.*%, between **** and **** this drops by **.*%. Thus, the outbreak of the pandemic in **** seems ...
1.4 Import - Export
Italy can be called a net importer of fireworks. Between **** and ****, the export coverage ratio, defined by the ratio of exports to imports multiplied by ***, remained consistently below *** percent, fluctuating between **.* percent and *.* percent. Specifically, the value of fireworks imports grew by ***.* percent between **** and ****, from **.** million euros to **.** million euros. ...
1.5 The consequences of the Russian-Ukrainian conflict
the outbreak of the Russian-Ukrainian conflict in February **** led to, among other things, a general increase in the price index. The sector related to the production of explosives (***) is not exempt from this increase. Considering the 'producer price index, between January **** and October **** this rose by **.* points. This means that over ...
2 Analyse de la demande
2.1 Demand in Italy
The graph represents the proportion of searches for a given term in a given region over a given period of time, compared to when it was most searched (***). Thus, a value of ** means that the keyword was used less often in the region, and a value of * means that there is ...
2.2 The geographical distribution of demand
In order to visualize the geographical distribution of demand, a map was created with the index of interest related to fireworks in each Italian region between December **** and December ****. The values are calculated on a scale of * to ***, where *** indicates the location with the highest frequency of searches as a proportion ...
3 Structure du marché
3.1 The market structure
In order to anazalize the market structure, enterprises active under Ateco Code **.** "Manufacture of explosives) are considered. In particular, the number of enterprises active in the industry, the number of employees and the legal form of enterprises are analyzed.
Firms
In Italy, the sector related to the manufacture of explosives appears ...
3.2 The value chain
Regarding quality control, in the context of the fireworks industry, this process involves:
Functionality Testing Testing of individual products: each pyrotechnic item is tested to ensure that it works as intended. This may include tests of ignition, duration of effect, colors and intensity. Safety Testing: in addition to function, the safety ...
3.3 The main manufacturers
A list of the main players active in the production of pyrotechnic products in Italy is proposed below:
U. Borgonovo s.r.l: has been at the forefront of the pyrotechnics market for more than ** years. It manufactures and markets, to retailers and companies in the industry, professional and consumer fireworks. ...
4 Analyse de l'offre
4.1 Type of the offer
The history of fireworks is ancient and has its origins in China, where gunpowder was discovered around the year ***. Over the centuries, knowledge of black powder spread to Europe and the first fireworks factories were founded for entertainment purposes. Today, el market for fireworks in Italy can be found different types ...
4.2 The prices
Prices for some product types are shown below. In particular, prices for rockets, fountains, batteries, and firecrackers are highlighted.
Rockets
Fountains
Batteries
Firecrackers
4.3 New supply trends: toward an environmentally sustainable market
Fireworks, known for their spectacular display of light and color, are going through a technological revolution to become more sustainable. Let's look in detail at cutting-edge solutions that aim to preserve the magic of fireworks while minimizing their environmental impact.
Pollution-free fireworks: traditional chemicals used in fireworks, such as potassium chlorate, ...
5 Règlementation
5.1 The legislation
Directive ****/**/EU: on the harmonization of the laws of the Member States relating to the making available on the market of pyrotechnic articles. Legislative Decree No. *** of July **, ****: implementation of Directive ****/**/EU.
Main prohibited and sanctioned behaviors:
Illegally manufacturing fireworks: according toArticle ** of the Consolidated Law on Public Security (***). The penalty ...
6 Positionnement des acteurs
6.1 Segmentation
- U. Borgonovo s.r.l
- Parente Fireworks Group s.r.l
- Pyrogiochi Italia s.r.l
- Piromagia s.r.l
- Alessi s.r.l
- Pirotecnica Teanese s.r.l
- I Razzi Group s.r.l
- Mugnaioni s.r.l
- Pirotecnica Manna s.r.l
- Pirotecnica San Pio s.r.l.s
- Pirotecnica Soldi s.r.l
- La Pirotecnica s.r.l
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