Content of the study:
The school and university book market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

A textbook is a particular book used for educational purposes within schools and universities. Thus, textbook publishing refers to a segment of the publishing industry, consisting of all textbook publications.

The global textbook market is growing, due to rising book prices. However, McKinsey shows how Americans' spending on new books is decreasing, in favour of rental books (-8% from 2012 to 2018).

This market in Italy is worth almost a third of the three billion of the overall publishing sector, according to data published by the Italian Publishers Association (Aie) at the end of last year. The school textbook sector today is mainly controlled by four groups: De Agostini, Mondadori, Pearson Italia and Zanichelli.

In recent years, the textbook market has evolved significantly from a product that was exclusively paper-based two decades ago, to one that now includes e-books, homework solutions and digital course tools under the umbrella term "textbooks."

The market segment is facing several threats, consisting of used bookstores and online resale marketplaces offering textbooks at steep discounts that are attractive to students, but are also a big competitor to textbook publishers that rely on new book sales. Recently, a new type of player has emerged, the textbook rental reseller. While this change has benefited publishers so far, it could significantly threaten their market share over the next three years.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts 1 sector analyzed
in 40 pages
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Reviews (5)

Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


Businesscoot Response:

Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


Businesscoot Response:

Merci pour votre retour et la confiance accordée :)

Customer cases and references

Customer cases and references
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