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MARKET OVERVIEW

1.1 Definition and scope of study

A textbook is a particular book used for educational purposes within schools and universities. Thus, textbook publishing refers to a segment of the publishing industry, consisting of all textbook publications.

The global textbook market is growing, due to rising book prices. However, McKinsey shows how Americans' spending on new books is decreasing, in favour of rental books (-8% from 2012 to 2018).

This market in Italy is worth almost a third of the three billion of the overall publishing sector, according to data published by the Italian Publishers Association (Aie) at the end of last year. The school textbook sector today is mainly controlled by four groups: De Agostini, Mondadori, Pearson Italia and Zanichelli.

In recent years, the textbook market has evolved significantly from a product that was exclusively paper-based two decades ago, to one that now includes e-books, homework solutions and digital course tools under the umbrella term "textbooks."

The market segment is facing several threats, consisting of used bookstores and online resale marketplaces offering textbooks at steep discounts that are attractive to students, but are also a big competitor to textbook publishers that rely on new book sales. Recently, a new type of player has emerged, the textbook rental reseller. While this change has benefited publishers so far, it could significantly threaten their market share over the next three years.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.