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MARKET OVERVIEW

1.1 Definition and scope of the study

Bookshops are defined as enterprises whose principal activity is the sale of books. They are identified by ATECO code 47.61: 'Retail sale of books in specialized stores'. Sales of cultural products in supermarkets are also taken into account.

Similarly to the world market, the Italian bookstore market is experiencing great difficulties. Since the 2000s, the entertainment business has turned to digital. Also, the arrival of new players such as the online retail giants and new formats (e-readers) has strongly impacted the sector.

To withstand the shock, bookstores had to reinvent themselves by diversifying their offer and offering the "Prenota e ritira" ("Click & Collect") service, especially during the Covid-19 crisis. In Italy, it is interesting to note that during the year 2020, due to the pandemic, book sales have increased, although more to the benefit of online sales than physical distribution channels. In recent years, there has also been an increase in the number of franchised bookstores at the expense of independent and family-owned bookstores.

 

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ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.