Content of the study:
The book market and bookstores - Italy

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MARKET OVERVIEW

1.1 Definition and scope of the study

Bookshops are defined as enterprises whose principal activity is the sale of books. They are identified by ATECO code 47.61: 'Retail sale of books in specialized stores'. Sales of cultural products in supermarkets are also taken into account.

Similarly to the world market, the Italian bookstore market is experiencing great difficulties. Since the 2000s, the entertainment business has turned to digital. Also, the arrival of new players such as the online retail giants and new formats (e-readers) has strongly impacted the sector.

To withstand the shock, bookstores had to reinvent themselves by diversifying their offer and offering the "Prenota e ritira" ("Click & Collect") service, especially during the Covid-19 crisis. In Italy, it is interesting to note that during the year 2020, due to the pandemic, book sales have increased, although more to the benefit of online sales than physical distribution channels. In recent years, there has also been an increase in the number of franchised bookstores at the expense of independent and family-owned bookstores.

 

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ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


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Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


Businesscoot Response:

Merci pour votre retour et la confiance accordée :)

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