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MARKET OVERVIEW
1.1 Definition and scope of the study
Bookshops are defined as enterprises whose principal activity is the sale of books. They are identified by ATECO code 47.61: 'Retail sale of books in specialized stores'. Sales of cultural products in supermarkets are also taken into account.
Similarly to the world market, the Italian bookstore market is experiencing great difficulties. Since the 2000s, the entertainment business has turned to digital. Also, the arrival of new players such as the online retail giants and new formats (e-readers) has strongly impacted the sector.
To withstand the shock, bookstores had to reinvent themselves by diversifying their offer and offering the "Prenota e ritira" ("Click & Collect") service, especially during the Covid-19 crisis. In Italy, it is interesting to note that during the year 2020, due to the pandemic, book sales have increased, although more to the benefit of online sales than physical distribution channels. In recent years, there has also been an increase in the number of franchised bookstores at the expense of independent and family-owned bookstores.
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ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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Analysts
chargé d'études économiques, Xerfi
Hugo S.
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.
