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MARKET OVERVIEW

1.1 Definition and scope of study

The entertainment ticket market consists of physical and online distributors dedicated to selling tickets for sporting events, theater performances, exhibitions, concerts, etc. This sector is usually divided into a primary and a secondary market, depending on whether the distributor is a ticketing partner of the event organizer or a professional ticket holder and reseller, such as a broker.  

The global entertainment ticket market is expected to grow at CAGR greater than 4% from 2021 reaching a value of $10.77 billion by 2025. In particular, market growth appears to be driven by the online entertainment ticket sales segment, which is expected to grow at a 5% annual growth rate over the 2018-2026 time horizon. 

In Italy, despite the presence of large, well-established companies operating in the entertainment ticket market, such as TicketOne, there is also a growing number of start-ups which, in recent years, have become part of the competitive landscape by focusing on highly innovative features. 

However, a phenomenon that has always characterized the Italian market is that of "bagarinaggio", i.e. the purchase in large quantities of tickets that are resold at much higher prices, yielding high profits. Although considered by many as a practice highly damaging to the market, to date in Italy there are no regulations able to counteract this phenomenon, unlike other nations that have adopted more stringent measures in this regard. 

The market of entertainment tickets has undergone a strong slowdown due to the Covid-19 pandemic, which has caused the impossibility to organize events of any kind for long periods of time. Despite this, future prospects are optimistic, especially with regard to the online ticket sales segment. In fact, thanks to the increasing use of digital tools, many operators in the sector are starting to implement digital measures, such as websites or apps, to increase online sales.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


Businesscoot Response:

Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


Businesscoot Response:

Hello, Thank you for your feedback. We are glad that the study was up to your expectations.

The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


Businesscoot Response:

Merci pour votre retour et la confiance accordée :)