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MARKET OVERVIEW

1.1 Definition and scope of study

A festival is defined as a cultural event organized with the purpose of bringing together, for one or more days, different types of people interested in this type of activity related to art, entertainment or more generally to leisure. 

In Italy, before the pandemic, festivals were very rooted in popular culture, now, thanks to security measures to cope with Covid19, this kind of events has started to be organized again.  

At a global level, the festival market can be defined as in a phase of growth and recovery post pandemic, especially thanks to the increasing popularity of music festivals.  

Even in Italy, the market can be defined as recovering after a period of stop due to the recent pandemic. 

In Italy the most popular festivals are the music ones, but not only. 

The top 10 festivals that took place in Italy in 2020 were: Kappa FuturFestival (Turin), Polifonic (Monopoli), Decibel Open Air (Florence), Locus Festival (Locorotondo), FRAC Festival (Catanzaro), Ypsigrock (Castelbuono), Movement (Turin), MORE Festival (Venice), Home Festival (Venice) and finally Club to Club (Turin).

The most famous Italian music festival in the world is the Sanremo Festival. 

However, it is important not to forget that the vast Italian cultural heritage makes our country an excellent place for many other types of festivals. Among these we can mention film festivals such as the Venice Film Festival, the Rome Film Festival and many others. 

Another type of festival particularly popular in Italy is the literary one. Among these festivals we remember events such as the Salone del Libro in Turin, Festivaletteratura in Mantua and Lucca Comics, which is the most followed comics festival in Italy. 

An important trend in this sector is the post-Covid recovery. In a delicate moment like the one we are living in, in which cities are slowly beginning to reorganize events open to the public, it is necessary that measures are taken to commit to relaunching the cultural and artistic life of Italy's historic centers. In order to do this, it is necessary to organize events in line with the directives for the protection of public health dictated by the Government. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
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  • Company reports

Control

  • Continuously updated
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Method

  • Synthetic structure
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.