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- Number of pages : 30 pages
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- Last update : 22/12/2021
Summary and extracts
1 Market overview
1.1 Definition and scope of study
A festival is defined as a cultural event organized with the purpose of bringing together, for one or more days, different types of people interested in this type of activity related to art, entertainment or more generally to leisure.
In Italy, before the pandemic, festivals were very rooted in popular culture, now, thanks to security measures to cope with Covid19, this kind of events has started to be organized again.
At a global level, the festival market can be defined as in a phase of growth and recovery post pandemic, especially thanks to the increasing popularity of music festivals.
Even in Italy, the market can be defined as recovering after a period of stop due to the recent pandemic.
In Italy the most popular festivals are the music ones, but not only.
The top 10 festivals that took place in Italy in 2020 were: Kappa FuturFestival (Turin), Polifonic (Monopoli), Decibel Open Air (Florence), Locus Festival (Locorotondo), FRAC Festival (Catanzaro), Ypsigrock (Castelbuono), Movement (Turin), MORE Festival (Venice), Home Festival (Venice) and finally Club to Club (Turin).
The most famous Italian music festival in the world is the Sanremo Festival.
However, it is important not to forget that the vast Italian cultural heritage makes our country an excellent place for many other types of festivals. Among these we can mention film festivals such as the Venice Film Festival, the Rome Film Festival and many others.
Another type of festival particularly popular in Italy is the literary one. Among these festivals we remember events such as the Salone del Libro in Turin, Festivaletteratura in Mantua and Lucca Comics, which is the most followed comics festival in Italy.
An important trend in this sector is the post-Covid recovery. In a delicate moment like the one we are living in, in which cities are slowly beginning to reorganize events open to the public, it is necessary that measures are taken to commit to relaunching the cultural and artistic life of Italy's historic centers. In order to do this, it is necessary to organize events in line with the directives for the protection of public health dictated by the Government.
List of charts
- Turnover of the sector "Organization of conventions and fairs"
- Allez-vous souvent à des festivals de musique ?
- À combien de festivals assistez-vous par an ?
- Où allez-vous pour les festivals de musique ?
- Quel genre de musique préférez-vous entendre lors d'un festival de musique ?
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Latest news
Music: billions in the concert business - 04/01/2024
- Taylor Swift has booked 149 concerts in 20 countries up to December 2024.
- The singer is set to become the first music star to break the billion-dollar barrier
- Before Covid, live music generated $21.5 billion worldwide.
- By 2023, live music revenues should exceed $28 billion, according to Goldman Sachs.
- Live Nation, the world leader in the concert business, holds over 75% of worldwide ticket sales via its Ticketmaster platform.
- In one year, Live Nation sold almost 120 million tickets worldwide.
- The group can fill the equivalent of 1500 Stade de France with these ticket sales.
Vivendi demerger project well received - 14/12/2023
- Vivendi climbs over 10% on the stock market following the announcement of its demerger project.
- The operation involves the creation of three separate entities around Canal+, Havas and an investment company.
Vivendi reinvents its business model with the acquisition of Lagardère - 22/11/2023
- Vivendi's annual sales will rise from 9.6 billion to 17 billion euros following the acquisition of the Lagardère group.
- Vivendi's adjusted operating profit will rise from over 800 million euros to over 1.2 billion euros.
- The number of Vivendi employees will increase from 38,000 to 66,000.
- Vivendi sold Editis to International Media Invest for 653 million euros (including debt).
- Vivendi owns 59.74% of the Lagardère group.
- Other major shareholders in the Lagardère Group are Qatar Holding LLC (11.52%), Arnaud Lagardère (11.11%) and Financière Agache (7.97%).
Vivendi takes control of Lagardère: "A big change" - 22/11/2023
- Vivendi officially takes control of Lagardère on November 21.
Vivendi now holds 57.95% of Lagardère's capital and 50.50% of its voting rights. - Vivendi's sales rise from 9.6 billion euros to 16.5 billion.
- International activities account for 63% of Vivendi's revenues (compared with 54% previously).
- The number of Vivendi employees rises from 38,300 to 65,700.
- Bernard Arnault holds a 7.7% stake in Lagardère via Financière Agache.
Vivendi plans to sell its festivals and ticketing business - 27/09/2023
- Vivendi plans to sell its current music festivals and its See Tickets ticketing service.
- The group controls 11 festivals in France and the UK.
- The Garorock festival drew 150,000 festival-goers over the summer.
- The Brive festival welcomed 43,000 fans and hopes to reach 50,000 by 2024.
- Vivendi counts 400,000 festival-goers annually thanks to its various festivals.
- See Tickets operates in ten European countries and the USA, with 25 million tickets sold in 2019, 27 million in 2021, and 39 million in 2022.
- The part of the company that Vivendi plans to sell represents around 150 million euros in sales and has 600 employees.
- Competitor Ticketmaster sold 500 million tickets in 70 countries in the previous year.
- Should See Tickets be sold, this would mark the disappearance of the last major French player in the ticketing sector, with Germany's CTS Eventim holding 65% of France Billet (FNAC Darty group) and Ticketmaster owned by Live Nation since 2010.
Concerts: France remains the cheapest country, but international stars are going through the roof - 20/06/2023
- change in ticket prices from 2019 to 2023: +13.6
- Increase in top ticket prices for Zenith halls, arenas and stadiums (2022-2023): +18% (seating capacity over 6,000) and +23% (stadiums)
- Highest ticket prices: 70 euros (capacity over 6,000) and 137 euros (stadiums)
- Global stars' fees: 149 euros on average (premium category) vs. 106 for French-speaking artists
- Increase in first prices for venues with 1,500 to 6,000 seats: +22% (23 euros)
- Comparison of international tour prices in Europe and the U.S.: for example, Muse in 2023 - France: 62 euros, Switzerland: 140 euros, U.S.: 115 euros
- price differential for premium categories:
- Madonna - France: 650 euros, England: 1,124 euros, United States: 2,555 euros;
- Beyoncé - France: 450 euros, Germany: 499 euros, United States: 982 euros
- Prices for festivals with more than 30,000 spectators per day:
- France: less than 80 euros, England: 118 euros, Spain: 125 euros, Belgium: 127 euros.
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