Content of the study:
The card game market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

Card games are defined as all those ludic activities that imply the involvement of one or more people and the presence of cards.

There are many games that can be played with cards and in general these are divided into games of chance or strategy.

With the advent of digital is increasingly common to find this type of activity online.  

In the most popular card games in Italy are: 

·      Briscola

·      Scale 40

·      Burraco

·      Solitario 

Globally, this market can be described as growing. It is estimated that the card games market was worth $11.95 billion in 2018 and is expected to grow at a CAGR of 8.7% by 2025.  

Even in Italy, this sector is definitely growing thanks in part to the recent lockdown that forced all Italians to lock themselves inside their homes and thus having to find alternative ways to entertain themselves that didn't involve leaving the house.

It is estimated that in the last year there has been a 260.8% increase in the sale of these products.

In Italy, the main producer of playing cards is Modiano, a historical company founded in Trieste in 1868 which now employs 60 people. 

Another historical company operating in this sector is Dal Negro, established around 1700 and still present on the market today.

A trend that is depopulating among customers interested in this type of game is that of online purchasing. Much more often consumers are choosing the online channel for their purchases and the same trend has occurred in this sector as well. It is therefore necessary for companies to adapt to this need and create e-commerce to meet the demand of their customers. 

Still talking about playing cards it is also important to mention the collectible playing cards that are becoming more and more popular in the Italian market.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


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The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


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Merci pour votre retour et la confiance accordée :)