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Summary
The card game market has experienced significant growth since 2020. Globally, the market was valued at USD 16,264.49 million in 2022 and is projected to reach USD 23,032.35 million by 2028, growing at a CAGR of 5.97%. The collectible card games segment specifically saw significant growth, with a valuation of USD 15,105.61 million in 2022 and an expected CAGR of 16.2% towards a projected USD 37,185.2 million by 2028. In Italy, despite varying trends across the production and retail sectors, playing card imports and exports showed remarkable growth. Exports grew approximately 102.4% from $11.73 million in 2018 to $23.76 million in 2022, while imports surged around 217.2% from $21.96 million in 2018 to $69.68 million in 2022. However, this has led to a decreasing coverage ratio from 0.53 in 2018 to 0.34 in 2022, indicating a widening trade deficit for the country in this product category.
Evolving Trends in Italy's Playing Card Market
In Italy, playing cards have been woven into the very fabric of social and cultural life, stemming from a history that traces back to the 14th century. This market has experienced significant growth, particularly influenced by the recent global pandemic that necessitated indoor activities and entertainment. With traditional card games like Briscola, Scopa, and Burraco embedded in Italian culture, the demand for cards has surged, evidenced by a staggering increase of between 250% and 270% in the sales of these products in the past year alone. As a reflection of broader market dynamics, the Italian playing card sector has adapted to the digital era. Online platforms have become increasingly popular, showcased by the global market's substantial valuation of approximately $10 to $13 billion, with projections of a CAGR of between 8% and 9% by 2025. Within Italy, digital adaptations of time-honored card games captivate audiences, contributing to the sector's expansion, which aligns with global trends. Companies like Modiano and Dal Negro, with long-standing history and strong market presence, are pivotal players in this buoyant market.
An interesting facet of the Italian card game market is the collectible card segment, which is catching on at an impressive rate. As Italians exhibit a penchant for online shopping, this trend has cascaded into the card games market, prompting companies to bolster their online presence through e-commerce to cater to the evolving consumer preferences. The geographical heterogeneity of demand does not exhibit significant disparities, yet the north claims a slightly higher average expenditure on card games, amounting to between €1.70 and €1.80 per month, compared to the center and south, which hover around €1.50 to €1.70 per month. As this market advances, it is also crucial to highlight the emerging inclinations toward online gambling. The entire gambling domain in Italy has ballooned to revenues reaching between €14 billion and €15 billion, a notable increase of approximately 16% to 17% from the previous year, demonstrating the Italian populace's avid engagement in varied forms of gaming. Although a substantial portion of Italians refrains from partaking in card games with cash winnings, around 22% to 25% admits to engaging in such games occasionally. In conclusion, Italy's playing card market is marked by a compelling amalgamation of tradition and modernity, with a substantial portion of the population—ranging between 15% and 20%.
Key Players in Italy's Card Game Market Shaping Tradition and Modernity
The Italian card game market is rich in history and innovation, steered by established manufacturers and modern online platforms that have become integral parts of the country's gaming tradition. Here's a closer look at the pivotal companies operating within this dynamic sector:
- Modiano: Founded in 1868, Modiano stands as a paragon of card game heritage in Italy. This Trieste-based historic company has been crafting playing cards for over 150 years, with an emphasis on quality and tradition. Their product range extends from classic Italian regional decks to international ones, including tarot cards and various tabletop games. Through continuous innovation and dedication to craft, Modiano has maintained a loyal following and remains a benchmark for card enthusiasts.
- Dal Negro: With roots going back to the 1700s, Dal Negro is another veteran in the Italian card game manufacturing industry. Known for their artisanal attention to every stage of production, Dal Negro presents an exquisite assortment of playing cards, chess, backgammon, and other board games, serving both the Italian market and card players worldwide. Their commitment to the finest materials and decorations underlines their reputation for premium card game products.
- Cartamundi Italy: As a branch of the global leader in the production of playing cards and board games, Cartamundi Italy brings international expertise to the Italian scene. Their extensive catalog features not only traditional card games but also customized playing cards and innovative gaming concepts. Serving both the retail and promotional sector, Cartamundi Italy demonstrates how a global footprint can enrich local gaming culture.
- BurracOnline and King.com: Transitioning from the physical to the digital, platforms like BurracOnline and King.com have captured the essence of traditional card games while transporting them into the online world. These platforms offer gamers a virtual space to engage in classic Italian card games such as Burraco, addressing the evolving needs of the modern player who seeks the convenience of digital access without sacrificing the thrill of competition.
In the panorama of Italian card games, these companies have not only withstood the test of time but have also adapted to changing consumer habits and technological advancements. Their continued influence ensures that the tapestry of Italy's card gaming culture remains as vibrant and diverse as ever, bridging the gap between cherished tradition and contemporary entertainment.
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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 13/10/2023
Summary and extracts
1 Market Overview
1.1 Definition and presentation
Card games are defined as all those playful activities that involve the involvement of one or more people and the presence of cards.
There are a great many games that can be played with cards, and in general these are divided into games of chance or strategy.
With the advent of digital, it is increasingly common to find this type of activity online as well.
In the most popular card games in Italy are:
-Briscola
-Scale 40
-Burraco
-Solitaire
Globally, this market can be described as growing. It is estimated that the card games market was worth $11.95 billion in 2018 and is projected to grow at a CAGR of 8.7% by 2025.
In Italy, too, this sector is definitely growing, thanks in part to the recent lockdown that forced all Italians to lock themselves inside their homes and thus have to find alternative ways to entertain themselves that did not involve leaving the house.
It is estimated that in the past year there has been a 260.8 percent increase in the sale of these products.
In Italy, the leading manufacturer of playing cards is Modiano, a historic company founded in Trieste in 1868 that now employs 60 people.
Another historical company operating in this sector is Dal Negro, founded around 1700 and still present in the market today.
One trend that is depopulating among customers interested in this type of game is online purchasing. Consumers are much more often choosing the online channel for their purchases, and the same trend has occurred in this sector as well. therefore, it is necessary for companies to adapt to this need and create e-commerce to meet the demand of their customers.
Still talking about playing cards, it is also important to mention collectible playing cards that are becoming increasingly popular in the Italian market as well.
1.2 The global market
The global card game market is a rapidly growing industry, with several segments contributing to its overall value. These segments include traditional card games, collectible card games, and trading card games. The growing popularity of these games, both in physical and digital formats, has led to significant market expansion in recent ...
1.3 The Italian market
The card game market includes various types of activities and is not framed in a specific category, however, we can study it through the analysis of the value (***) of various sectors identified in Italy by the following Ateco codes:
Production of card games:
If the activity is related to the production ...
1.4 Import-Export
The analysis of playing card trade flows will be carried out through the study of data on HS code ****** relating precisely to playing cards. Three aspects will be presented:
Import-export trends in recent years Main countries of origin of imports Main destinations of exports
Historical trend:
Export and import valuesof playing ...
1.5 The impact of the conflict in Ukraine
The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in the consumer price index. However, it appears that the games and toys manufacturing sector, which includes the manufacture of playing cards, has not been particularly affected by the general price increases seen in other ...
2 Demand analysis
2.1 The question
The trend in demand for playing cards in our country can be deduced from an analysis of the average monthly household expenditure on games and hobbies, which includes spending on cards.
We immediately note that although this category is quite large, the value of spending is very low, The trend in ...
2.2 Demand drivers
The demand for playing cards in Italy can be attributed to various cultural, historical, and market factors:
Cultural Tradition: Playing cards have a long history in Italy and are considered a symbol of Italian culture. The use of playing cards is ingrained in Italian culture, and many traditional card games are ...
2.3 Geographical distribution of demand
The average expenditure of Italians in the category that includes playing cards varies, though not excessively, depending on the territory considered. The north records the highest figure, with *.** €/month, followed by the center and the south, with values of *.** €/month and *.** €/month, respectively.
2.4 Gambling
The gambling landscape in Italy is constantly changing, with a growing preference for online gambling. Revenue from gambling in **** reached **,*** million euros, showing an increase of **.* percent over the previous year.[***]
table { width: ***%; border-collapse: collapse; } th, td { border: *px solid black; padding: *px; text-align: left; } th { background-color: #f*f*f*; }
According ...
3 Market structure
3.1 The market structure
To study the structure of the market in which card game companies operate, the card game and toy manufacturing industry is considered. Specifically, three different magnitudes are considered:
number of active enterprises number of employees legal form of active enterprises
Enterprises:
In the period between **** and ****, the game manufacturing sector in ...
3.2 The value chain
3.3 Distribution
The distribution channels of card games are diverse; some of the main ones are listed below:
3.4 The main enterprises
The Italian card games market sees the presence of historical producers such as Cartamundi Italy, Modiano and Dal Negro, traditional physical casinos such as those in Sanremo and Venice, and emerging online platforms such as BurracOnline and King.com. The following table provides an overview of the key players in these ...
4 Supply analysis
4.1 Card games in Italy
Playing cards made their appearance in Italy in the **th century, with some historical evidence confirming their use in Tuscany, particularly in Florence[***]. The stylistic variability in card design, dependent mainly on geographic area, and the diversity of Italian playing card types reflect Italy's rich cultural diversity.
The following is a ...
4.2 The prices
Card deck prices can vary depending on factors such as brand, quality, and region, the following table provides a clear picture of prices charged in the Italian market for different types of card decks, including traditional Italian decks such as Milanese, as well as more specialized or thematic decks. The goal ...
4.3 Major events in Italy
Events offer card game enthusiasts the opportunity to explore new games, participate in tournaments, and connect with the gaming community. The following table presents an overview of some of the card game-related events that will be held in Italy in ****:[***]
5 Regulations
5.1 The legislative landscape
Cash game played live is considered gambling under Italian regulations, except for play in the * licensed casinos (***).
Online cash game is regulated by AAMS Decree No. ****/***/Cgv of February *, ****, published in the Official Gazette on March *, **** (***).
"Anyone who, in a public place or a place open to the public, or ...
6 Positioning of actors
6.1 Segmentation
- Cartamundi Italy
- Mondiano
- Dal Negro
- Casinò de la Vallée
- Casinò di Sanremo
- Casinò di Venezia
- Casinò di Campione
- Nuova Eureka S.r.l. (Il Burraco)
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