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MARKET OVERVIEW

1.1 Definition and scope of study

Card games are defined as all those ludic activities that imply the involvement of one or more people and the presence of cards.

There are many games that can be played with cards and in general these are divided into games of chance or strategy.

With the advent of digital is increasingly common to find this type of activity online.  

In the most popular card games in Italy are: 

·      Briscola

·      Scale 40

·      Burraco

·      Solitario 

Globally, this market can be described as growing. It is estimated that the card games market was worth $11.95 billion in 2018 and is expected to grow at a CAGR of 8.7% by 2025.  

Even in Italy, this sector is definitely growing thanks in part to the recent lockdown that forced all Italians to lock themselves inside their homes and thus having to find alternative ways to entertain themselves that didn't involve leaving the house.

It is estimated that in the last year there has been a 260.8% increase in the sale of these products.

In Italy, the main producer of playing cards is Modiano, a historical company founded in Trieste in 1868 which now employs 60 people. 

Another historical company operating in this sector is Dal Negro, established around 1700 and still present on the market today.

A trend that is depopulating among customers interested in this type of game is that of online purchasing. Much more often consumers are choosing the online channel for their purchases and the same trend has occurred in this sector as well. It is therefore necessary for companies to adapt to this need and create e-commerce to meet the demand of their customers. 

Still talking about playing cards it is also important to mention the collectible playing cards that are becoming more and more popular in the Italian market.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.