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Digital

Technology

The videogames market - Italy

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Italian

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Study Overview

The video game market in Italy is a fast-growing sector that encompasses the production, distribution, and enjoyment of interactive electronic games on various platforms, such as consoles, PCs, mobile devices, and online. It includes a wide range of products and services, including:

Console Games: Games designed to be played on game consoles such as PlayStation, Xbox, and Nintendo Switch. Games forPC: Games designed to be played on personal computers. Games formobile devices: Games specially developed for smartphones and tablets. Online games: Games that can be played through Internet connections, often with a multiplayer component. Streamingservices: Streaming platforms that allow users to stream games without having to download or physically own them.

The Italian video game market is growing rapidly, with new emerging players trying to bring luster to the industry in our country. Italy has been considered a country with a limited presence and a less developed video game culture. However, in recent years, successful software houses such as Milestone and Kunos Simulazioni have emerged, helping to change this perception. The Italian video game market began to take off in the 1990s, with popular games such as those about soccer. In the following years, the evolution of technologies and the entry of new consoles opened up new opportunities for Italian software houses. Today, the Italian video game market continues to grow and gain a space in the global industry, with promising prospects for the future. The global video game market size has been estimated at $195.65 billion in 2021 and is expected to grow at a compound annual growth rate(CAGR) of 12.9 percent from 2022 to 2030. This study analyzes the economic and structural characteristics of the Italian video game market as a whole; for more in-depth information on any of the various subsectors of which it is composed, or on complementary markets such as e-sports, please refer to the specific studies available in the Businesscoot catalog.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

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• Professional press and polling institutes
• Industry reports, company financial statements...

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Human expertise

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• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

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• Downloadable data
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Contents

Sommaire

1. Synthèse du marché
- 1.1 Introduction
- 1.2 The global market
- 1.3 The Italian market
- 1.4 The consequences of the Russian-Ukrainian conflict
2. Analyse de la demande
- 2.1 Demand in Italy
- 2.2 Demand drivers
- 2.3 The preferences of video gamers in Italy
- 2.4 New demand trends: metaverse and cloud gaming
3. Structure du marché
- 3.1 The market structure
- 3.2 The value chain
- 3.3 The main manufacturers
- 3.4 Geographical distribution of producers
4. Analyse de l'offre
- 4.1 Type of the offer
- 4.2 The prices
- 4.3 New supply trends: virtual reality and augmented reality
5. Règlementation
- 5.1 The legislation