The e-sport market - Italy

The global esports market, valued at $1.39 billion in 2022, is experiencing robust growth with a projected CAGR of 16.7% from 2022 to 2030. In Italy, esports fans approximate 6 million with a majority being males aged 21 to 30, engaging mainly in games like FIFA, Call of Duty, and Fortnite. The Italian market value ranges between 47 and 51 million euros as of 2022. During the COVID-19 pandemic, esports saw a surge in viewership with a 15% increase in the fanbase and a 166% rise in streaming hours on Twitch. Twitch dominates the Italian market with substantial increases in hours streamed and total views, reaching over 6 million hours (+22%) and 1176 million views (+51%) respectively in 2021. League of Legends remains a leading force in the competitive scene, but a diverse array of games like Call of Duty: Warzone and Fortnite are also popular on Twitch, while Rocket League and Rainbow Six Siege hold sway on YouTube. Despite lacking specific regulatory frameworks, the industry grapples with issues like copyright and privacy laws. Revenue streams for companies engaged in esports include advertising, sponsorships, and sales, with significant players such as Activision and Riot Games in publishing, Beyond the Summit in event organization, and Twitch and YouTube in broadcasting..**Trends and Dynamics in the Evolving Italian E-sports Market** The Italian e-sports market is amidst a rapid ascension, capitalizing on a flourishing interest in video gaming and a burgeoning community base. Tracking the trajectory of e-sports viewership, Italy has seen a significant upsurge in recent years, indicative of an industry on the cusp of extensive opportunities for professional gamers and companies scouting for market entry points. One of the key trends in this market is the industry's resilient response to the COVID-19 pandemic, which spurred augmented viewership and an uptick in advertising revenue. The market's resilience is likely augmented by an ever-maturing e-sports ecosystem, flourishing with professional teams, superior competitions, and strategic corporate alliances. The volume of hours enjoyed on mainstream platforms like Twitch reflects the growth narrative, with hours reaching around 500 million in 2021, marking an over 50% increase from the previous year. This growth, albeit with a comparative slow-down from the year 2020, denotes a stabilization of user interest post the initial pandemic surge. Similarly, metrics such as total views and airtime on platforms like Twitch have demonstrated consistent growth. Diving into fan demographics, we observe an average age of enthusiasts at around 27 to 28 years, with a skew towards male gender, particularly amongst 'avid fans.' There is a noticeable inclination of e-sports fans towards higher education and income brackets, with a major chunk falling between 1501 and 3000 euros monthly income. Moreover, this market segment displays an acute motivation towards e-sports for entertainment, community engagement, desire for skill improvement, and a draw towards competitive aspects of gaming. Geographically, the southern regions of Italy, along with island territories, house the most substantial concentration of e-sports aficionados. The preference for playing and streaming platforms reflects distinct patterns, with Twitch commandeering a more substantial share of viewership, while YouTube holds a secondary, yet substantial, share. Specifically, games like League of Legends, Call of Duty: Warzone, and Fortnite are amongst the most streamed on Twitch, while Rocket League and Rainbow Six Siege are the frontrunners on YouTube. The Italian e-sports market is valued between 47 and 51 million euros, with a direct economic impact of approximately 38 million euros. Key market players include publishers such as Activision and Ubisoft, event organizers such as Beyond the Summit, and broadcasters like Twitch and YouTube, each bringing distinctive contributions to the overall market structure. Concerning regulation, the Italian.### Key Players Shaping the Esports Landscape The esports market has seen an incredible surge in growth, popularity, and professionalization, thanks to the efforts of a variety of vital industry stakeholders. These range from game publishers responsible for the creation and dissemination of competitive titles, to event organizers who bring the thrill of tournament play alive for millions of fans around the globe. Furthermore, broadcasting platforms serve as the digital coliseums where these electronic battles are fought and watched by eager fans. Here’s an overview of the main players in each of these integral market segments: **Game Publishers: Influencers of the Virtual Arenas** - **Activision**: Known for its blockbuster franchises such as Call of Duty, Activision has been instrumental in pushing the boundaries of competitive gaming. Through the development of highly engaging titles, they've been a central force in the turnout at many esports tournaments worldwide. - **Riot Games**: Riot Games’ crown jewel, League of Legends, remains one of the most influential and widely-adopted games within the esports community. Their yearly League of Legends World Championship is one of the most prestigious events in the esports calendar, attracting viewership and player participation from all corners of the globe. - **Ubisoft**: Makers of the tactical shooter phenomenon, Rainbow Six Siege, Ubisoft has developed a strong competitive scene around the game. They continue to cultivate their presence in the market by hosting numerous esports events that boast high levels of professionalism and production value. - **Epic Games**: Epic Games has taken the industry by storm with its cultural phenomenon, Fortnite. Beyond the game's widespread casual appeal, Epic Games hosts the Fortnite World Cup, an esports event that has handed out some of the largest prize pools ever seen in the sector. **Event Organizers: Architects of Esports Experiences** - **Beyond the Summit**: Known for its innovative approach to esports broadcasting, Beyond the Summit has a reputation for creating intimate and entertaining events that are a hit both with players and the audience, particularly in games like Dota 2 and Super Smash Bros. - **Esport Engine**: Recognizing the need for impeccable production values, Esport Engine specializes in designing, producing, and programming world-class esports experiences for staging tournaments that are not only competitive but also broadcast-friendly affairs. - **Gfinity**: A leading esports solutions provider, Gfinity has a strong presence in the UK and beyond. They have a hand in organizing various events and leagues, offering a full suite of services that ensure the success and smooth execution of professional esports tournaments. **Broadcasting Platforms:

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 17/07/2023

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