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SYNTHÈSE DU MARCHÉ

1.1 INTRODUCTION

The e-sport (electronic sports) characterizes the practice on the Internet of a video game alone or in a team via a computer or a video game console (especially Xbox and Playstation). Electronic sport appeared in the 1980s but the sector has now become more professional with major tournaments organized and recognized worldwide such as the Esports World Convention (ESWC), Major League Gaming (MLG) or Cyberathlete Professional League, to name only the best-known.

The financing of professional e-sport is carried out by the backers and brands as well as revenues from the streaming of the competitions. The e-sport ecosystem includes many stakeholders involved which are destined to be interdependent: video game publishers, game console manufacturers, tournament organizers, broadcasters, professional teams and sponsors.

The value creation system in the e-sport market is atypical in that it is based on various sources of revenue: advertising revenue, post-broadcast revenue, sponsorship revenue, etc. The e-sport market therefore has the potential to expand and evolve positively in the coming years, with the advent of the Internet and networked games. In France, many professional players have emerged and this is attracting more and more young customers, generally under 30 years of age.

ANALYSE DE LA DEMANDE

STRUCTURE DU MARCHÉ

ANALYSE DE L'OFFRE

RÈGLEMENTATION

POSITIONNEMENT DES ACTEURS

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Analysts 1 sector analyzed
in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti