Summary of our market study

The global alarm systems and video surveillance market has enjoyed robust growth since 2020. The alarm systems market is forecast to reach $45.8 billion in 2021 and to grow at a CAGR of 4.8% to 2028, while the video surveillance market is expected to reachosurveillance market is expected to reach $53.7 billion by 2023 and continue to grow at a CAGR of 9.3% between 2023 and 2028, eventually overtaking the alarm systems market. In Germany, the electronic security technology sector proved resilient in the midst of the COVID-19 pandemic, with growth of 1.6% in 2020 and a notable 6.2% year-on-year increase in 2021, indicating solid market performance.

The German market has shown particular interest in video surveillance, with an increase of around 15% in 2021, as well as in access control systems, which grew by 13.5% over the same period. The dynamics of demand for security solutions in Germany suggest that the majority of the market is occupied by private companies, with a varied market for sethe dynamics of demand for security solutions in Germany suggest that the majority of the market is occupied by private companies, with a varied market for security technologies and an increase in security awareness among private individuals due to a steady number of burglaries, particularly in regions such as North Rhine-Westphalia.

Trends in the German security technology market:

In recent years, Germany has become increasingly security-conscious, which has translated into strong growth in demand for alarm and video surveillance systems. Market trends show that Germans are prioritizing the security of their living spaces, and taking proactive measures to secure their properties. A large proportion of the German population, particularly in the 55+ age bracket, considers a safe residential area to be essential to their well-being. In cities, around 22% of residents feel safer, while in rural and suburban areas, the feeling of security is slightly lower. Demand for security systems is influenced not only by subjective feelings of safety, but also by tangible threats such as residential burglaries. North Rhine-Westphalia, for example, recorded around 23,528 burglaries, underlining the importance of effective security measures. Despite the number of burglaries, almost half of Germans (44%) have not installed a home protection system, although many (29%) plan to do so in the coming year. Alarm systems enjoy a high level of trust among the population, with 37% of Germans trusting these systems, although only 8% currently use them.

Surveillance cameras, intelligent home systems and door locks follow closely in popularity. Alarm systems are particularly prevalent among homeowners, with 60% using security measures and 39% planning to install additional systems. Public concerns about data protection have also influenced the demand for and design of security systems. The strict regulations of the GDPR and national laws such as the BDSG stipulate that the protection of personal data must be a key consideration in the development of security technologies. This legal framework ensures that the market evolves in a way that takes privacy rights and concerns seriously. In addition, state involvement through the Crime Prevention Fund, which subsidizes security projects, reflects a systemic approach to encouraging security measures throughout the country. This reflects a growing awareness and demand for comprehensive security solutions that address both the private and public spheres. In the context of security technology adoption, Germans are increasingly concerned about cyber-attacks on intelligent security systems - more than half of them consider the risk to be rather high. The typology of demand for security systems in Germany is varied, ranging from private individuals to companies and public institutions. However, with changing preferences and awareness of security issues, there is a noticeable trend towards modern technology, with homeowners particularly invested in the security of their property. The data shows that the market is sensitive to changing preferences and growing security awareness.

Key players shaping the German alarm and CCTV market landscape

Scouring the competitive terrain of the German alarm and CCTV market, several industry trailblazers emerge, each bringing their unique strengths, innovations and regional influence to the fore.

  • Bosch Security Systems: a pillar of innovation and quality A subsidiary of global giant Robert Bosch GmbH, Bosch Security Systems is synonymous with cutting-edge technology and quality. This vertically integrated behemoth not only manufactures top-of-the-range products, it also offers comprehensive local after-sales service through an extensive national distribution network. Bosch's portfolio includes a wide range of security products from video surveillance systems to alarms and more, seamlessly interwoven with smart home technologies.
  • ABUS: Champion of integrated security solutions ABUS, a German company with a long history of providing robust security and safety solutions, has positioned itself as a trusted brand. It understands localized burglary protection needs and shapes home market trends with a wide range of mechanical and electronic security products for homes, commercial properties and mobile objects.
  • Siemens: A generalist with a focus on security Siemens AG, widely recognized for its wide range of electrical systems and industrial automation solutions, also has a significant stake in the security sector. Thanks to vertical integration, the conglomerate offers comprehensive security solutions, including technologies for intelligent buildings that encompass access control, fire safety and security.access control, fire safety and building automation systems, underlining its versatility and innovative prowess.
  • Honeywell: Integration and connectivity at the heart of its business Honeywell, another major global name with regional influence in Germany, offers a kaleidoscope of security solutions. Its systems are designed with an emphasis on integration, to meet the sophisticated needs of modern businesses. Honeywell prides itself on its ability to offer connected solutions that combine diverse security subsystems into cohesive, manageable platforms.
  • Fritz-Glas Security Technology and ProSecurity: Companies like Fritz-Glas Security Technology and ProSecurity stand out as installation and maintenance specialists whose core business is customized security system solutions. Their offerings are particularly attractive to companies and individuals looking for professional, intimate services that are strongly focused on their customers' specific needs.
  • Schneider Electric and ABB: diversifying into smart security These two giants, originally known for their industrial and electronic solutions, have diversified into the smart home market, introducing innovative security solutions that promise convenience and control. By integrating their security offerings into broader smart home systems, they are responding to the growing demand for interconnected, intelligent homes.
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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

The alarm and video surveillance market refers to the sale and installation of security systems and devices used to detect and prevent unauthorized access and potential threats. This includes both the physical hardware such as sensors, cameras, alarm systems, and control units, as well as the software used to monitor and control these systems.

The global market for alarm systems and video surveillance is witnessing steady growth, with MarketsandMarkets estimating that the market will reach a value of around xx billion U.S. dollars by 2026, growing at aCAGR of around 9.4% during the forecast period.

The German alarm and video surveillance market is also witnessing solid growth. The market is expected to register a compound annual growth rate(CAGR) of around 7% from 2021 to 2026.[Euro Security] This growth is driven by increasing security requirements, technological advances, digital connectivity, regulatory requirements, and increased consumer awareness. According to surveys, 81% of Germans say that more video surveillance tends to mean more security for them.[Focus] The market is competitive, with established companies such as Bosch, Honeywell, as well as regional and specialized players.

A number of trends can be observed in the German video surveillance market. These include increased use of IP-based surveillance systems, integration of artificial intelligence and video analytics, increasing use of cloud-based surveillance, focus on privacy and data security, and integration with other security systems.

The following market study focuses on current trends in the industry as well as the market structure and competitive situation of the market.

1.2 Global market

According to Markets&Markets, the global video surveillance market is expected to reach USD **.* billion by ****. It is a rapidly expanding market, forecast to grow at a compound annual growth rate (***) of *.*% from ****-****, reaching over $**.* billion. The key drivers of this market include growing interest in public safety and ...

1.3 German market

Despite the challenges posed by the COVID ** pandemic, the German market for electronic security technology recorded encouragingly positive developments in **** and ****. In ****, this sub-sector of the security industry recorded modest growth of *.*% compared to ****, with sales rising to €*.* billion. This growth was encouraging, despite initial fears, and demonstrated the robustness of ...

1.4 Foreign trade

International Harmonized System (***) commodity code **** refers to electrical machinery and apparatus for electrical signaling, security or control systems. This category includes products such as alarm systems and video surveillance systems. These are important elements in the field of security technology that are used in various applications, from private households to commercial ...

2 Demand analysis

2.1 Typology of demand

Security market at a glance

Security market revenue in Germany varies by sector. In ****, fire alarm technology including smoke alarms accounted for **.**% of the market share, voice alarm systems *.**%, intrusion detection systems **.**%, access management systems *.**%, video systems **.**%, and SHEV/NL* call systems n others *.**%. These figures illustrate the diversity and constant ...

2.2 Burglaries in Germany: Statistics and concerns of the population

The statistics show the number of cases of residential burglary recorded by the police in Germany from **** to ****. In ****, **,*** cases of residential burglary were recorded in Germany, including cases under Section ***(***) and Section ***a of the Criminal Code.

Number of residential burglary cases recorded by the police in Germany Germany, ****, in ...

2.3 Germans' Perception of Safety: Trends and Regional Differences

The German population's perception of safety remains a multifaceted issue in ****. According to recent surveys, the majority of Germans still feel safe from crime (***).

General understanding of security Germany, ****, in % Source: ****

General understanding of security Germany, ****, in % Source: ****

The greatest fear of criminal attacks remains outside at night (***).

Measures and factors ...

2.4 Burglary protection in Germany: Trends in protection systems and security awareness

The security of one's home is of paramount importance to many Germans, and in recent years there have been interesting developments in the area of burglary protection and the use of security systems.

Security awareness of safeguarding systems

The results of a recent survey show that **% of Germans in **** say their ...

3 Market structure

3.1 Value chain and market dynamics

In the market for alarm and video surveillance equipment, it is important to distinguish between the companies that offer the services in question and the customers for whom there is a natural diversity.

However, it might be interesting to distinguish different categories within the manufacturers and installers of alarm systems and ...

3.2 Operations and employees

In Germany, companies operating in the field of alarm systems and video surveillance are covered by the following codes:

WZ**-****: Manufacture of instruments and appliances for measuring, checking, testing, navigating and similar purposes

This industry refers to companies that manufacture instruments and devices that can be used in security systems. ...

3.3 Diverse sales channels in the market for safety technology

Three main types of distribution can be identified in the market for alarm systems and video surveillance:

Distribution to companies

Companies invest significant resources in monitoring their warehouses and buildings. These investments are fundamentally different from those made by private individuals for their security systems. The installation of alarm and video ...

4 Offer analysis

4.1 Types of alarm and video surveillance systems

Types of alarm systems

Alarm systems are diverse and can be selected based on application and need. Here are some common types of alarm systems:

Source: ****

Components of video surveillance systems

Installing a video surveillance system requires choosing the right components. Here are the essential elements:

Recording options for video surveillance ...

4.2 Product overview

Product overview in the market for alarm systems and video surveillance

The alarm and video surveillance market offers a wide range of products, all of which serve the purpose of monitoring and protecting property and people. These products can vary depending on individual requirements and preferences, and offer a wide range ...

4.3 Prices

The market for video surveillance systems has diversified considerably in recent years and is no longer exclusively reserved for large budgets and professional applications. Instead, it now offers a wide range of solutions suitable for different purposes and budgets. To provide clarity on the different price categories and available products, we ...

5 Framework

5.1 Data protection regulations

The German security technology market is subject to strict regulation with regard to the protection of personal data. This is largely controlled by the European Union's General Data Protection Regulation (***). These regulations have a significant impact on the development, installation and use of security systems in Germany.

The GDPR sets the ...

5.2 Norms and standards

In the alarm and video surveillance market, norms and standards are crucial to ensure the quality and security of these systems. Here are some specific norms and standards that are relevant in this market:

EN ***** (***): this European standard is of great importance to manufacturers of alarm and intrusion detection systems. It ...

6 Positioning of the players

6.1 Positioning of the players

  • Dormakaba
  • GEZE
  • ABUS
  • Bosch Building Technologies
  • Hager
  • Verisure
  • Telekom
  • Honeywell Security Group
  • Siemens Building Technologies

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Dormakaba
GEZE
ABUS
Bosch Building Technologies
Hager
Verisure
Telekom
Honeywell Security Group
Siemens Building Technologies

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