The alarm and video surveillance market in Italy

The global alarm and video surveillance market has experienced significant expansion in recent years, supported bytechnological innovation and growing demand for security in a variety of residential and business settings. Globally, the value of the industry is expected to grow from $91.66 billion in 2025 to $163.13 billion in 2030, with a compound annual growth rate (CAGR) of 12.22 percent. This increase is driven by theintegration of advanced technologies such as artificial intelligence (AI), cloud computing, and machine learning, which are transforming traditional surveillance systems into intelligent, scalable, and efficient solutions.

In Europe, the industry follows a sustained expansion path, growing from $58.59 billion in 2024 to $83.31 billion in 2028, a CAGR of 9.20 percent. The growing adoption of integrated monitoring systems and advanced threat prevention solutions reflects an increased awareness of the need for protection, both in the residential, industrial and public sectors.

In Italy, the market for alarms and video surveillance stands out for its steady and dynamic growth, with an expected increase of 69.6 percent between 2024 and 2030, reaching a value of 9.48 billion euros. At the same time, the turnover of surveillance and investigation service companies grew by 38.4 percent between 2018 and 2023, highlighting an increasingly robust demand for security solutions. This trend is fueled by the growing perception of crime-related risk and the spread of technologically advanced, increasingly accessible and connected systems.

The demand for security solutions in Italy is influenced by socio-demographic and technological factors. Households and businesses are increasingly moving toward smart systems integrated with IoT devices, which enable real-time monitoring and remote security management. The market structure is well articulated and includes companies specializing in the production, distribution and installation of alarm and video surveillance systems, offering scalable and customized solutions for different types of customers.

On thesupply side, the Italian sector benefits from the presence of major national and international players, offering innovative technologies and flexible service models, such as cloud-based subscriptions and predictive maintenance. This approach, combined with an increasing focus on sustainability and energy efficiency, is one of the main drivers for future market development.

Analyst commentary

The alarm and video surveillance market is confirmed to be booming, with significant acceleration driven bytechnological innovation and digitization of security systems. The growing deployment of intelligent AI and IoT-based solutions is revolutionizing the industry, enabling proactive and automated threat monitoring.

Globally, the market continues to grow at a rapid pace, driven by increased demand for security for critical infrastructure, the corporate sector and private homes. In Europe, tighter data protection and security regulations are driving faster adoption of advanced, compliant systems, consolidating a stable growth trend.Italy, while experiencing significant growth, stands out for a market characterized by strong domestic demand, driven byincreased crime-related risks and the need for protection of private and corporate spaces. The integration of innovative business models, such as security-as-a-service and cloud-based solutions, represents a strategic opportunity for companies in the sector.

In the coming years, the ability to offer increasingly integrated, intelligent and energy-efficient systems will be a key determinant of the success of major market players. The industry is moving toward predictive and automated security, in which threat prevention will play an increasingly central role.