Content of the study:
The alarm and video surveillance market - Italy

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1.1 Definition and presentation

The video surveillance and alarm market refers to all those systems used in public and private places for the purpose of protecting public order and safety, preventing, detecting or suppressing crime. This market is one of the most active and diverse, is constantly being updated, going hand in hand with the evolution and development of technologies such as 5G, artificial intelligence, and cloud computing (Video Surveillance as a Service). By product type, the video surveillance and alarm market is mainly divided into: Hardware, Software, and Services. The two current world leaders in the video surveillance equipment market are Dahua and Hikvision.

The global video surveillance and alarm market is expected to grow at a CAGR of 4.8% from 2021 to 2026, and increase from a value of $45.8 billion in 2021 to $59.7 billion in 2026 .

In Italy, the video surveillance and alarm market has been growing strongly since early 2020 (+11% year-on-year), led by 30 companies with double-digit sales growth rates. On Italian soil, manufacturers of security devices and systems now number 150 and are rapidly gaining share. According to the latest financial statements published by the Chambers of Commerce, there are 66 manufacturers with significant growth and strong capitalization.

Future market trends in which surveillance and alarm systems will be an integral part are Smart Cities and Smart Buildings. While, in the early years of its existence, the concept of Smart Cities and Buildings was primarily associated with solutions that sought to manage and optimize energy in order to save energy, it has now begun to broaden, incorporating new categories that can provide new types of services: comfort, health, and most importantly, safety and security.

There are new players from other sectors on the horizon, vying for a slice of the huge pie of public investment. Video surveillance is being promoted, for example, by Huawei, one of the world's largest telecommunications companies.

1.2 The world market is growing strongly

According to Markets&Markets, the size of the global video surveillance market is $**.* billion in ****. This is a rapidly expanding market that will grow at a CAGR of ** percent over the period ****-****, reaching a size of more than $** billion, according to the same source. The key drivers of this market ...

1.3 An uncertain domestic market

The alarm and video surveillance market is very specific, and therefore very difficult to delimit a perimeter to determine its turnover. Nevertheless, the Istat database under Ateco Code **.**.** presents security activities. For this reason, this code will be used to determine the market size.

Annual turnover of the security activities market Italy, ...

1.4 International trade

For trade in alarm systems, the traffic generated and studied in this part corresponds to HS Code **** signaling apparatus, electrical sound or visual. The evolution of the Italian trade balance of international trade in these products was:

Trade in signaling, electrical sound or visual equipment Italy, ****-****, in millions of euros Source: ...


2.1 Video surveillance cameras in the workplace

The presence of security devices, such as alarms and surveillance cameras, in the workplace increases trust in the workplace. Federprivacy, an association of privacy and data protection professionals, conducted research between January **** and April **** of a sample of **** employees on the privacy of surveillance systems. The results are presented in this ...

2.2 The safety of individuals

Citizen security is a very important issue for both individuals and the public domain. In fact, ensuring safety on the streets, in neighborhoods, helps to have a sense of trust in one's own home as well.

Perception of safety in the area where you live Italy, ****-****, in % Source: ****

Perception of ...


3.1 Domestic companies: a very small market

The number of companies in Italy operating in the security and video surveillance sector is not many: in fact, it is a fairly small market, with only *** companies in the sector in ****. To get an even clearer idea, the following graph shows the evolution in the number of companies in Italy ...

3.2 The national companies in the industry

Under Ateco Code **.**.**, ** companies are registered in Italy, and among them are the top Italian companies in the market. The following chart shows the name of the top companies, and the share of the market they hold in the domestic market:

Market shares of surveillance companies Italy, ****, in % Source: ****

It is ...

3.3 A dynamic market organization

In the alarm and video surveillance market, it is important to distinguish the different companies that provide these services, as well as the customers for whom there is real diversity.

However, it may be interesting to distinguish different categories within alarm and video surveillance manufacturers and installers. Different business sectors have ...

3.4 The global companies in the industry

Turnover of security video surveillance manufacturers and service providers worldwide World, ****, in millions of USD Source: ****

The annual turnover of the world's leading suppliers of video surveillance equipment and solutions varied from **** to ****. In ****, Hikvision Digital Technology generated annual revenue of about $*.** billion.

USD ***,***

USD ***,***

Over the next ** months, the privacy ...


4.1 National producer prices of security systems

Prices for the production of security systems in Italy are not very high. In fact, the following graph does not show very high prices, and more importantly, it does not have a very specific parameter, since the Coicop code used is ****, other housing services n.o.c. , which also includes security ...

4.2 The prices charged in the market

Surveillance cameras:




4.3 Types of security installations

This section lists some types of surveillance systems marketed in Italy:

Intruder alarm systems:

These are alarm systems that signal an unauthorized intrusion into a building or protected area. The design of this system, composed of various devices, takes into account the particularities of the site to be protected.

Anti-robbery ...


5.1 The regulation of the video surveillance market: increasingly binding standards

By definition, video surveillance is a system that is highly invasive of privacy, which is why the rules in force are constantly changing, and are very delicate. The Italian Garante per la protezione dei dati personali (***) has also spoken out regarding the presence of surveillance cameras in public places, defining this ...


6.1 Segmentation of actors

  • UTC Fire & Security (Carrier)
  • Thales
  • Stanley Security
  • Somfy
  • Siemens
  • Securitas
  • Prosegur
  • Artel Télésurveillance
  • GAM S.r.l.
  • Punto Sicurezza Casa S.r.l.

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Reviews (1)

The alarm and video surveillance market - France

Publicado en 15/09/2020 by Alain STARON - AMBORELLA

Concise study (good, we don't have much time). It gives precisely the information we needed. All this for a very modest sum: bravo!

Businesscoot Response:

Hello Alain, Thank you for your feedback, we are very happy if our study could save you a precious time. :)