The alarm and video surveillance market - Italy

The global market for video surveillance and alarm systems has been experiencing strong growth, with the video surveillance systems market projected to increase from an estimated value of $72.79 billion in 2023 to $128.9 billion by 2028, growing at a CAGR of 12.22% during the forecast period. Similarly, the global market for alarm security systems was valued at $8.45 billion in 2022 and is expected to grow at a CAGR of 7.85% through to 2029, potentially reaching $14.34 billion. These markets are heavily influenced by technological advancements, such as the integration of Artificial Intelligence and the Internet of Things, contributing to more sophisticated security solutions. The adoption of security systems is becoming more widespread within the context of Smart Cities and Smart Buildings, focusing on safety, comfort, and energy optimization. Market structures are continuously evolving with new entrants like Huawei participating alongside established leaders like Dahua and Hikvision. Despite the global expansion and high demand, the Italian market experienced a decline of 51.3% in export value compared to 2018 and a 21% growth in import value, indicating challenges in sustaining export growth and a reliance on foreign advanced security solutions.

Evolving Demand in the Italian Video Surveillance and Alarm Market

The Italian video surveillance and alarm market is witnessing significant demand spurred by advancements in technology and an increasing focus on security. Within this sector, the demand for sophisticated surveillance systems and alarms is robust, as private and public entities look to enhance safety measures. The widespread use of alarms in residential, commercial, and industrial settings, driven by innovation and integration of smart technologies, underpins this growth. In the retail trade of security systems in Italy, a significant increase of about 16.7% of businesses was observed between 2017 and 2021. This emphasizes the growing awareness and need for security solutions among consumers. Employment in this sector has also risen, approximately 26.9% from 2017, indicating the sector's expansion and positive economic impact. Lastly, legal frameworks such as the EU Regulation 2016/679, better known as GDPR, have redefined the market, ensuring stringent data protection measures are in place when deploying video surveillance systems. This legal environment, alongside national standards like CEI 79-03, governs the installation and management of security systems, balancing technological progress with individual privacy rights. The Italian market for video surveillance and alarm systems is characterized by a healthy demand for advanced, interconnected security solutions, bolstered by an evolving regulatory landscape and growing consumer awareness of safety needs.

Key Players in the Security Systems and Video Surveillance Landscape

As security concerns continue to grow globally, the market for video surveillance and alarm systems has been expanding with several key players leading the charge in innovation and market presence. The development of advanced security solutions is a collective effort contributed to by corporations with various specializations, ranging from technological giants to dedicated security firms. Below, we will explore the roles and contributions of some of the primary actors in the security and surveillance market.

Dahua Technology – As one of the world leaders in the video surveillance equipment market, Dahua has continuously innovated in providing reliable surveillance products. The company offers a comprehensive range of security camera systems, including IP cameras, HD over coax cameras, PTZ cameras, and camera systems designed for specific scenarios and environments.

Hikvision – Ranking alongside Dahua as a world leader, Hikvision provides a variety of surveillance solutions, from cameras and DVRs to specialized management software. The company's extensive portfolio includes both standard surveillance systems and those integrating advanced technologies like facial recognition and AI analytics.

Huawei – Originally known for its telecommunications equipment, Huawei has recently expanded its portfolio to include video surveillance solutions. The company leverages its expertise in 5G technology to enhance the capabilities and connectivity of surveillance systems. 

Arlo Technologies – Known for its high-definition wireless cameras, Arlo Technologies has stepped into the spotlight with products like the Arlo Pro3, which boasts features such as 2K video resolution, HDR, and weather-resistant design. Their systems are consumer-friendly, focusing on ease of installation and remote accessibility through smart devices.

Axitea – Axitea represents how traditional security services are being reshaped by smart technologies. The company has dived into offering AI-integrated video surveillance solutions, addressing various security concerns with high-tech approaches.

Verisure – Verisure, primarily known for its home alarm systems, incorporates AI in their video surveillance systems to differentiate between humans, animals, and vehicles. This selective recognition reduces false alarms and enhances overall security efficiency.

SecurTop – Emerging as a versatile player, SecurTop offers video surveillance systems that utilize image recognition, voice recognition, and text recognition capabilities. Their systems are adapted to identify differences in movement patterns and provide valuable data analytics.

RISCO Group – Specializing in security solutions, RISCO Group's portfolio includes advanced intrusion detection systems, smart home applications, and cloud-based monitoring services. The company focuses on integrated security solutions, providing users with comprehensive safety measures.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 07/12/2023

Summary and extracts

List of charts

• Global alarm and video surveillance market
• Global video surveillance market share forecast
• Exports of alarm and security systems
• Imports of alarm and security systems
• Trade exchanges of signaling, electrical sound or visual equipment
• Number of enterprises in the security systems industry by legal form
• Number of Italian companies in the security systems industry
• Average monthly household expenditure on security services
• Consumer price index for the whole community of housing services
• Market shares of surveillance companies
• Annual turnover of the security business market
• Annual turnover of security and investigation activities by sector
• Perception of safety in the area where you live
• Perception of safety in the area where you live by municipality size
• People 14 years and older who feel very or fairly safe walking in the dark alone in the area where they live by gender and age group
• Crimes reported or investigated by law enforcement agencies
• Families who have been victims of residential burglaries and people who have been victims of robberies and pickpocketing
• Households victimized by residential burglary and persons victimized by robbery and pickpocketing by geographic breakdown
• Turnover of security video surveillance manufacturers and service providers worldwide
• Over the next 12 months, the privacy budget...
• Percentage of companies that are in GDPR compliance