Summary of our market study

As of 2020, the global video on demand (VOD) market was projected to reach a value of 36.3 billion euros, experiencing growth from 26 billion euros. This expansion is largely driven by the surge in subscription-based models, also known as SVOD (subscription video on demand), which accounted for nearly 20 billion euros. Market trends indicate a shift from traditional pay-per-view or rental VOD towards SVOD, with service providers like Netflix leading the charge. The market is witnessing increasing competition as international players like Amazon Video, and niche platforms such as Disney, enter the fray. Another growing segment in the VOD market includes ad-supported free video services like YouTube, which compete with social networks that have integrated video offerings, such as Facebook. The VOD landscape is also influenced by the advent of integrated advertising videos on various apps and websites in France.

Trends and Dynamics in the Video-on-Demand Market Landscape

As we delve into the video-on-demand (VOD) market, it is apparent that this sector is witnessing a significant transformation, influenced by changing consumer preferences and technological advancements. The market encompasses a variety of offerings that enable consumers to watch video content over the internet. These range from free video platforms like YouTube and Dailymotion to paid services including rentals, purchases, and subscription-based models known as SVOD (Subscription Video On Demand). One of the main trends in this market is the shift towards SVOD services. Companies like Netflix have set a precedence, emphasizing the value of providing a wide array of films and series through an all-encompassing subscription model. This approach offers users unlimited access to a catalog of content for a set period, aligning with the increasing consumer desire for convenience and on-demand content.

The French market, in particular, is a battleground for both domestic and international players who are vying for leadership. Established global giants such as Netflix and Amazon Video are facing competition from newer entrants like Disney, which is targeting specific niches. This competition is not just limited to traditional VOD services; it extends to free video platforms that are increasingly in direct competition with social networks integrating video features, like Facebook. Another emerging trend is the growth in integrated advertising videos across various applications and websites within France. This suggests a growing symbiosis between content providers and advertisers, looking to leverage the growing video consumption.

The market's value speaks to its expansion and potential. Globally, the VOD market, which stood at between €25 and €30 billion , is projected to reach upwards of €35 billion by 2020. Subscription revenues are the market's driving force, contributing nearly €20 billion and overshadowing digital rentals and sales. In conclusion, the VOD market is in a state of rapid evolution. With the increasing consumer appetite for SVOD services and the entry of diversified players, the market dynamics are continually changing. The significant market value and its expected growth underscore the critical importance of this sector in the contemporary digital landscape.

Titans of the Streaming Battlefield: An Overview of Dominant Video

Platform Contenders The landscape of video platforms is a digital coliseum where giants such as YouTube, Netflix, Amazon Video, and Disney battle for audience attention and market dominance. In this space, a myriad of options unfold before consumers, each catering to diverse preferences and content consumption behaviors.

  • YouTube, the progenitor of free video content, has evolved into a virtually limitless repository of videos. From amateur vlogs to professional series, tutorials to live streams, YouTube offers an unparalleled breadth of content. Its ad-supported model allows users to binge-watch for hours on end without dipping into their wallets, while creators can monetize their content through the platform's partnership programs.
  • In the realm of subscription video on demand (SVOD), Netflix stands as an entertainment juggernaut. Pioneering the concept of binge-watching, Netflix has masterfully expanded its library to include not only a wide array of films and series but also an impressive catalog of original content that has garnered both critical acclaim and a loyal subscriber base. The Netflix model has seduced viewers with the allure of uninterrupted, on-demand entertainment without the constraints of traditional broadcasting schedules.
  • Amazon Video, part of the larger Amazon Prime ecosystem, offers a dual proposition to its users. With an Amazon Prime subscription, not only do customers gain access to an extensive catalog of movies and TV shows, but they also benefit from the bonuses of Amazon's shopping and shipping advantages. Amazon Video has also dipped its toes into original content, positioning itself as a direct competitor to Netflix.
  • Emerging from its legacy as a powerhouse of animated classics, Disney has taken the streaming market by storm with the introduction of its own dedicated platform. Targeting a specific niche heavy with nostalgia and family-friendly content, Disney's platform is a treasure trove of its historical animations, blockbuster Marvel movies, Star Wars sagas, and its growing list of original series. The move exemplifies a strategic pivot toward embracing the streaming revolution and capturing the hearts of new generations.

Lastly, there is a reference to the rise of integrated advertising videos across applications and websites, a model that is prevalent among social media platforms like Facebook. This models intertwine content engagement with subtle marketing, providing a seamless experience for users while offering a valuable vehicle for advertisers. In conclusion, the market for video platforms is a dynamic and ever-evolving arena. YouTube, Netflix, Amazon Video, and Disney, each with their distinct model and strategic approach, are key actors positioning themselves astutely to captivate audiences and secure their place

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  • Number of pages : ~ 40 pages
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  • Last update : 06/07/2023
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Summary and extracts

1 Market summary


The market for video platforms is made up of offers allowing you to watch videos for free on the Internet or a movie at home without having to rent a DVD for example. It is a digital offer that goes through the Internet in most cases

In fact, video-on-demand refers to four types of offers :

- a free access to unlimited video content (Youtube model and Dailymotion)

- a access to a film/series for a limited time (rental)

- a definitive acquisition of the rights to watch a film/series (purchase),

- a subscription for a unlimited access to the films/series in the catalogue (subscription). This third offer is called SVOD (video on demand subscription) and refers to players such as Netflix in particular.

In the VOD market, all the players are trying to offer the widest possible choice of films and series. The trend is to adapt the model from a simple video-on-demand to a SVOD subscription offering a catalogue and an unlimited choice of films and series to watch at any time during the subscription period. The players on the French market are preparing to compete with international players who have an eye on the market such as Netflix or Amazon Video. New specialized players such as Disney are entering the market in specific niches. Unlimited free video players such as the giant Youtube are gradually becoming competitive with social networks such as Facebook, which have developed video integrators in their system Another category of video is emerging on the market: integrated advertising video on various applications and sites in France.

The global video on demand market was worth 26 billion euros in 2017 and will reach 36.3 billion euros in 2020. The global market is boosted by subscriptions to nearly €20 billion in 2017, followed by digital rental and sales.

List of charts presented in this market study

  • Taille du marché mondial des plateformes vidéos
  • Répartition marché américain des plateformes vidéos
  • Nombre d'utilisateurs en fonction des différentes plateformes vidéos
  • Nombre d'utilisateurs en fonction des différentes plateformes vidéos
  • Nombre d'utilisateurs en fonction des différentes plateformes vidéos
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Latest news

Canal+ put into orbit to make acquisitions and continue to grow - 14/12/2023
  • Canal+, forty years old next year.
  • Canal+ is valued at around 5.4 billion euros according to analyst consensus.
  • The group has more than 25 million subscribers today, up from 11.5 million in 2016.
  • It has expanded into almost 50 countries.
  • It owns 32.6% of Multichoice, 26% of Viu and 12% of Viaplay.
  • It has acquired Luxembourg operator M7 in 2019 and publisher SPI International in 2021.
  • 515 million euros in Ebita by 2022.
  • Portfolio includes channels C8, CNews, Nordic platforms Viaplay and Viu in Hong Kong, subsidiary GVA and Dailymotion.
Disney slowly begins to recover - 09/11/2023
  • Its subscriber base, including Disney Hotstar in India, is 150.2 million.
  • Disney's streaming revenues reached $5 billion, up from $4.5 billion last year.
  • Revenues from Disney's traditional TV channels fell by 9% year-on-year.
  • Disney has invested a minimum of $8.6 billion to fully own Hulu.
Disney buys Hulu for $8.6 billion. - 03/11/2023
  • Disney plans to buy the remaining shares in Hulu for a minimum of $8.6 billion.
  • Comcast subsidiary NBC Universal owns the 33% of Hulu not held by Disney.
  • Disney bought 21st Century Fox in 2019, giving it a two-thirds stake in Hulu.
  • Hulu is currently valued at $27.5 billion.
  • Hulu has 50 million subscribers. Disney also owns a streaming platform, Disney+, and ESPN+
  • Netflix has 247 million subscribers.
Canal+ reaches out to young people - 17/05/2023
  • Young people now account for a third of Canal+'s new subscribers.
  • The weight of young people in the subscriber base has doubled over the past two years.
  • In France, Canal+ had 9.5 million subscribers by the end of 2022 (including packages via operators), compared with 8.4 million in 2019.
Title of article: "Molotov relies on advertising to bounce back" | Molotov relaunches its platform - 11/05/2023
  • Video streaming specialist
  • Molotov revenues in 2022: €20 million
  • Advertising revenues for Fubo, Molotov's parent company: over $100 million
  • Fubo revenue forecast for this year: approx. $1.25 billion
Canal+ integrates Apple TV into its offering - 14/04/2023
  • Canal+ subscribers to benefit from Apple TV+ content from April 20
  • The multi-year agreement will be valid in France and Switzerland, then extended to the Czech Republic and Slovakia
  • The agreement enables Apple to expand its audience to 9.5 million Canal+-subscribing households in France by the end of 2022
  • Apple is a small player in France compared with Disney+ and Netflix, the latter of which has around 10 million subscribers
  • Canal+ already offers access to Disney+, Netflix, Paramount+ and OCS in its Séries offering

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Prime Vido (Amazon)
Canal Plus Groupe (MyCanal)
Molotov (Fubo Group)

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