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Summary of our market study
The French market for subscription-based video-on-demand platforms is expected to reach €2 billion in 2023
By 2020, the global video-on-demand (VOD) market is expected to reach a value of €36.3 billion. This expansion is largely due to the rise of subscription-based models, also known as SVOD (subscription video-on-demand), which accounted for almost €20 billion.
The video market is evolving from pay-per-view or rental to SVOD services, which offer users unlimited access to a catalog of content for a set period.
The market is experiencing heightened competition as international players such as Amazon Video and niche platforms like Disney enter the fray.
Another growing segment in the VOD market is that of free, ad-supported video services such as YouTube and Dailymotion, which are competing with social networks that have integrated video offerings, such as Facebook.
The VOD landscape is also influenced by the arrival of integrated video advertising on various applications and websites in France.
Video platform players
- YouTube, which started out as free video content, has become a virtually unlimited video repository.
- Netflix is the leader in subscription video on demand (SVOD)
- Amazon Video has also moved into original content, positioning itself as a direct competitor to Netflix.
- Disney targets the specific niche of nostalgia and family content.
- Video advertising integrated into applications and websites is a model that prevails on social media platforms such as Facebook.
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Summary and extracts
1 Market summary
1.1 INTRODUCTION
The market for video platforms is made up of offers allowing you to watch videos for free on the Internet or a movie at home without having to rent a DVD for example. It is a digital offer that goes through the Internet in most cases
In fact, video-on-demand refers to four types of offers :
- a free access to unlimited video content (Youtube model and Dailymotion)
- a access to a film/series for a limited time (rental)
- a definitive acquisition of the rights to watch a film/series (purchase),
- a subscription for a unlimited access to the films/series in the catalogue (subscription). This third offer is called SVOD (video on demand subscription) and refers to players such as Netflix in particular.
In the VOD market, all the players are trying to offer the widest possible choice of films and series. The trend is to adapt the model from a simple video-on-demand to a SVOD subscription offering a catalogue and an unlimited choice of films and series to watch at any time during the subscription period. The players on the French market are preparing to compete with international players who have an eye on the market such as Netflix or Amazon Video. New specialized players such as Disney are entering the market in specific niches. Unlimited free video players such as the giant Youtube are gradually becoming competitive with social networks such as Facebook, which have developed video integrators in their system Another category of video is emerging on the market: integrated advertising video on various applications and sites in France.
The global video on demand market was worth 26 billion euros in 2017 and will reach 36.3 billion euros in 2020. The global market is boosted by subscriptions to nearly €20 billion in 2017, followed by digital rental and sales.
List of charts presented in this market study
- Taille du marché mondial des plateformes vidéos
- Répartition marché américain des plateformes vidéos
- Nombre d'utilisateurs en fonction des différentes plateformes vidéos
- Nombre d'utilisateurs en fonction des différentes plateformes vidéos
- Nombre d'utilisateurs en fonction des différentes plateformes vidéos
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Latest news
Canal+ put into orbit to make acquisitions and continue to grow - 14/12/2023
- Canal+, forty years old next year.
- Canal+ is valued at around 5.4 billion euros according to analyst consensus.
- The group has more than 25 million subscribers today, up from 11.5 million in 2016.
- It has expanded into almost 50 countries.
- It owns 32.6% of Multichoice, 26% of Viu and 12% of Viaplay.
- It has acquired Luxembourg operator M7 in 2019 and publisher SPI International in 2021.
- 515 million euros in Ebita by 2022.
- Portfolio includes channels C8, CNews, Nordic platforms Viaplay and Viu in Hong Kong, subsidiary GVA and Dailymotion.
Disney slowly begins to recover - 09/11/2023
- Its subscriber base, including Disney Hotstar in India, is 150.2 million.
- Disney's streaming revenues reached $5 billion, up from $4.5 billion last year.
- Revenues from Disney's traditional TV channels fell by 9% year-on-year.
- Disney has invested a minimum of $8.6 billion to fully own Hulu.
Disney buys Hulu for $8.6 billion. - 03/11/2023
- Disney plans to buy the remaining shares in Hulu for a minimum of $8.6 billion.
- Comcast subsidiary NBC Universal owns the 33% of Hulu not held by Disney.
- Disney bought 21st Century Fox in 2019, giving it a two-thirds stake in Hulu.
- Hulu is currently valued at $27.5 billion.
- Hulu has 50 million subscribers. Disney also owns a streaming platform, Disney+, and ESPN+
- Netflix has 247 million subscribers.
Canal+ reaches out to young people - 17/05/2023
- Young people now account for a third of Canal+'s new subscribers.
- The weight of young people in the subscriber base has doubled over the past two years.
- In France, Canal+ had 9.5 million subscribers by the end of 2022 (including packages via operators), compared with 8.4 million in 2019.
Title of article: "Molotov relies on advertising to bounce back" | Molotov relaunches its platform - 11/05/2023
- Video streaming specialist
- Molotov revenues in 2022: €20 million
- Advertising revenues for Fubo, Molotov's parent company: over $100 million
- Fubo revenue forecast for this year: approx. $1.25 billion
Canal+ integrates Apple TV into its offering - 14/04/2023
- Canal+ subscribers to benefit from Apple TV+ content from April 20
- The multi-year agreement will be valid in France and Switzerland, then extended to the Czech Republic and Slovakia
- The agreement enables Apple to expand its audience to 9.5 million Canal+-subscribing households in France by the end of 2022
- Apple is a small player in France compared with Disney+ and Netflix, the latter of which has around 10 million subscribers
- Canal+ already offers access to Disney+, Netflix, Paramount+ and OCS in its Séries offering
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the video platform market | France
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