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Summary of our market study
In France, radio advertising revenues will be around €700 million in 2023.
The global radio market fell from $115.7 billion to $110.8 billion in 2020 due to the economic slowdown caused by the COVID-19 pandemic. It recovered from 2021 to reach $126.2 billion in 2023.
Western Europe accounted for 50% of the market in 2020, while Africa had the smallest share at 8%.
Internet radio services have gained in popularity, offering better sound quality and genre-specific channels.
Radio market trends in France
The sector's revenues come largely from advertising and contributions to public broadcasting, totaling around 610.5 million euros.
The French market has seen a shift towards digital offerings and DAB broadcasting innovations, with listeners' motivations focusing mainly on music (59%) and information (55%).
In France, the radio sector is experiencing stable demand. Generalist, thematic, local, community and international stations are vying for listeners' attention.
RTL, France Inter and TRL lead the way. Despite the challenges posed by digital advances, these radio stations have maintained a strong market position.
75% of French people listen to the radio for an average of two to three hours a day. Music (around 59%) and information (around 55%) are the main motivations for listeners. The ease of obtaining practical information, such as the weather or traffic reports, also contributes to these motivations.
The 13-24 age group has seen a significant drop in audience, from over 80% to around 68% in the space of ten years.
Since the COVID-19 pandemic, listeners' habits have changed radically, resulting in a historic audience decline of over two million by 2020. This decline is linked to the reduction in commuting distances. Growing competition from podcasts and streaming platforms such as Spotify and Deezer is also responsible for this decline
The number of web radio stations has risen to over 300.
The radio market is being challenged by podcasts and streaming platforms, which are rapidly gaining ground.
The main market players
The French radio market is characterized by a wide diversity of broadcasters, ranging from public service radio stations to commercial companies and digital players.
- Radio France: The country's leading radio group. With stations France Inter, France Musique, France Culture, Franceinfo, and the local network of France Bleu stations, Radio France serves as a cultural beacon, offering a wide range of programs covering news, music, culture and entertainment. Its financing structure is largely based on the contribution to public broadcasting.
- RTL and Eurpe 1 are important private general-interest broadcasters.
- The NRJ group, with its NRJ, Skyrock and Fun Radio stations, targets a younger demographic with its music-centric content.
- Online streaming and social networking services are new players on the market
- France Télévisions and Radio France Internationale: France Télévisions is extending its reach with radio services in French overseas territories, and Radio France Internationale is focusing on a global audience.
- Digital terrestrial radio (DAB) represents a revolutionary advance, setting new standards for broadcasting and enabling the emergence of a wide range of new digital stations.
- Deezer and Spotify, at the frontier of internet radio and streaming services, are redefining music consumption with their personalized recommendation algorithms and vast libraries.
- Podcast creators and independent media are capturing a share of the audience with their innovative approach
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Broadcasting (abbreviated radio) refers to the emission of signals via electromagnetic waves that are received directly by the public. Several types of radio stations can be distinguished in France:
- Public Service Radio These are attached to three groups, Radio France, Radio France Internationale and France Télévisions;
- Private radio stations (associative or commercial).
Radio stations with a wide variety of content and audience shares coexist in France, with generalist, thematic, local, community and international stations sharing the market.
RTL and France Inter remain the most listened-to radio stations in France Radio France is the leading radio group in France, with a stable market share. This position allows them to sign many advertising contracts, particularly with the mass retail sector which accounts for nearly 40% of the sector's advertising revenue.
Radio stations, especially music stations (NRJ, Skyrock, Fun radio) suffer from competition from social networks and streaming (Spotify, Deezer, Apple Music...). The drop in the audience concerns especially the 13-24 year olds, while only 68% of 13-24 year olds listened to the radio at least once in the day in 2019, they were more than 80% 10 years ago.
To face the rise of competing services, radio stations can count on a loyal older audience, a high cumulative audience (over 75%) and a substantial listening time. To renew themselves, radio stations are now focusing on technological innovations such as web radio, the creation of shared content and the explosion of listening to podcasts .
List of charts presented in this market study
- Le marché mondial de la radio
- Évolution de l'audience radio en France
- Chiffre d'affaires du secteur de la radio en France
- Évolution du temps d'écoute quotidien des Français
- Les audiences cumulées par tranches d'âges
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Latest news
TF1 shifts its business model to on-demand television - 21/12/2023
- Launch of TF1+ on January 8
- MyTF1 advertising revenues: around 100 million euros per year
- Advertising revenues for group channels: just over 1.5 billion euros
- 15.000 hours of premium content on TF1+ 200 family films, 200 TV movies,
- MyTF1 is consulted 3 hours per subscriber per month
- Netflix and YouTube viewed approximately 22 hours per month
- Netflix has around 40,000 hours of programming
- Amazon and Disney+ have nearly 15,000 hours of programming
TF1 looks ahead to 2022 - 14/02/2023
- Revenues for the Bouygues group subsidiary in 2022: up 3.3% to 2.51 billion euros.
- Year-on-year growth of 27.5% for Newen, audiovisual production division.
- Advertising sales in 2022: stable at 1.67 billion euros (on a like-for-like basis).
- Total program costs in 2022: 987 million euros.
- Budget for program schedules in the coming years: around 1 billion euros.
- Operating income before non-recurring items (OI) in 2022: 316 million euros (+2.5 million year-on-year).
- Share of profits returned to shareholders: 60%.
The merger of TF1 and M6 would be a jackpot for Nicolas de Tavernost. - 16/03/2022
- M6 CEO to earn 5.9 million euros
- Twice as much as TF1's CEO
- The French competition authority has yet to give its opinion on the merger
- M6 has a stock market valuation 20% higher (2.17 billion euros vs. 1.8 billion euros) than TF1, and a higher rate of return.
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