1.1 Definition and scope of study
Broadcasting (abbreviated to radio) refers to the emission of signals via electromagnetic waves that are received directly by the public. Several types of radio can be distinguished in France :
- Public service radio stations These are attached to three groups, Radio France, Radio France Internationale and France Télévisions;
- Private radio stations (associative or commercial).
Radio stations with a wide variety of content and audience share coexist in France, with generalist, thematic, local, community and international radio stations sharing the market.
RTL and France Inter remain the most listened to radio stations in France with a stable market share, while Radio France is the leading radio group. This position enables them to sign numerous advertising contracts, in particular in the mass retail sector which accounts for nearly 40% of the industry's advertising revenue.
Radio stations, especially music stations (NRJ, Skyrock, Fun radio) suffer from competition from social networks and streaming (Spotify, Deezer, Apple Music...). The drop in audience numbers is mainly among 13-24 year olds, whereas only 68% of 13-24 year olds listened to the radio at least once during the day in 2019, compared to more than 80% 10 years ago.
To cope with the rise of competing services, radio stations can count on a loyal older audience, a high cumulative audience (over 75%) and a substantial listening time. To renew themselves, radio stations are now relying on technological innovations such as web radio, the creation of common content and the explosion of podcast listening .
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