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1.1 Definition and scope of the study

Broadcasting (abbreviated radio) refers to the emission of signals via electromagnetic waves that are received directly by the public. Several types of radio stations can be distinguished in France:

  • Public Service Radio These are attached to three groups, Radio France, Radio France Internationale and France Télévisions;
  • Private radio stations (associative or commercial).

Radio stations with a wide variety of content and audience shares coexist in France, with generalist, thematic, local, community and international stations sharing the market.

RTL and France Inter remain the most listened-to radio stations in France Radio France is the leading radio group in France, with a stable market share. This position allows them to sign many advertising contracts, particularly with the mass retail sector which accounts for nearly 40% of the sector's advertising revenue.

Radio stations, especially music stations (NRJ, Skyrock, Fun radio) suffer from competition from social networks and streaming (Spotify, Deezer, Apple Music...). The drop in the audience concerns especially the 13-24 year olds, while only 68% of 13-24 year olds listened to the radio at least once in the day in 2019, they were more than 80% 10 years ago.

To face the rise of competing services, radio stations can count on a loyal older audience, a high cumulative audience (over 75%) and a substantial listening time. To renew themselves, radio stations are now focusing on technological innovations such as web radio, the creation of shared content and the explosion of listening to podcasts .






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Reviews (5)

The market for the organisation of sporting events - France

Publicado en 22/09/2022 by Laure Lehaut - Le Haut Potentiel

Très clair et didactique. Bien documenté tout en restant synthétique. Beau travail!

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The e-learning and MOOCs market - France

Publicado en 18/08/2022 by VT KTEK

A very complete study where all sources are cited

The driving school market - France

Publicado en 17/08/2022 by Marie-Anne BOURDIAUX - ECOLE DE CONDUITE ACCELEREE

Study carried out by professionals which allowed me to deepen my knowledge of the market. Too bad that it was already 2 years old, the market being in constant evolution, I would have liked updated figures

The dance school market - France

Publicado en 06/01/2022 by Malcolm Vincent

Many interesting figures on this little studied, poorly known and rapidly developing activity

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The driving school market - France

Publicado en 12/01/2022 by Simon Toffaletti

Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.

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