Italian market
The radio market in Italy
The word "radio" refers to the medium by which audio content is broadcast in real time to different geographical areas. Radio is considered one of the most popular mass media. The different types of radio are
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The word "radio" refers to the medium by which audio content is broadcast in real time to different geographical areas. Radio is considered one of the most popular mass media. The different types of radio are
Analog radio: this is the classic form that still prevails today.
Digital radio: this category includes digital terrestrial or satellite television and web radio.
Satellite radio: radio transmitted through the satellite network.
Globally, The global radio station market is expected to grow from $83.74 billion in 2022 to $87.31 billion in 2023, with a compound annual growth rate (CAGR) of 4.3 percent.
According to ISTAT data referring to the ateco code: 60.10.00 on "Radio broadcasting," there will be a total number of 709 broadcasts in 2021. The distribution of radio broadcasters on the Italian territory is largely concentrated in southern Italy. Just under four out of ten radio broadcasters, in fact, are located in Southern Italy (26 percent) and the Islands (13.8 percent). This is followed by the remaining geographical macro-areas of Central (25.1 percent), Northwest (21.3 percent) and Northeast (13.8 percent). The region with the highest presence of radio broadcasting is Lazio with 14.8% of the total
The trend in the industry is for a decline in younger listeners (14-25), who are gradually abandoning radio in favor of streaming services. In fact, in 2022, in Italy, podcast consumption increased by 7% to 15.4 million listeners, with an average listening duration of 23 minutes. As for the places where Italians listen to the radio most, the car remains in the lead, but there is also significant growth in listening at home, following the pandemic period, which has led to a change in the habits of radio broadcasting enjoyment.
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