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MARKET OVERVIEW

1.1 Definition and scope of study

Con la parola “radio” si indica il mezzo con cui si trasmettono contenuti sonori in tempo reale in più aree geografiche. La radio è considerata essere uno dei mezzi di comunicazione di massa più diffusi. Le diverse forme tecniche adottate dalla radio sono:

-       la radio analogica: forma classica ancora oggi prevalente

-       la radio digitale: si considerano in questa categoria la televisione digitale terrestre o satellitare e la web radio

-       la radio satellitare: è la radio trasmessa sulla rete satellitare

A livello globale si prevede che il mercato radiofonico crescerà con un tasso di crescita annuo composto pari a 2,86% tra l’anno 2018 e 2022.  

Per quanto riguarda la situazione in Italia, nel 2018 il paese contava su 14 operatori ai quali corrispondevano 21 radio emittenti. A livello geografico il maggior numero di soggetti radiofonici è situato in Sicilia, Lazio e Lombardia. Friuli-Venezia Giulia, Molise e Valle d’Aosta sono le regioni con un numero minore di società operanti nel settore. I ricavi totali delle principali società radiofoniche italiane sono cresciuti nel 2018 del 5,5% rispetto all’anno precedente. I ricavi sono attribuibili per il 51% a radio private nazionali, per il 28% a radio private locali e per il 21% alle radio di servizio pubblico. Sempre nel 2018 in Italia venivano contati 525 di emittenti radiofonici.

La tendenza all’interno del settore è quella di una diminuzione del pubblico giovanile (14-25) anni che sempre di più si allontana dalla radio per spostarsi su servizi di streaming e on-demand. Più precisamente nel secondo semestre del 2019 è stata registrata una diminuzione del 9,2% per la fascia d’età 14-17 e una diminuzione del 8,4% nella fascia 18-24. Per quanto riguarda il luogo in cui maggiormente si ascolta la radio l’auto rimane il luogo prediletto ma anche l’ambiente domestico registra una crescita importante. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The dance school market - France

Publicado en 06/01/2022 by Malcolm Vincent

Many interesting figures on this little studied, poorly known and rapidly developing activity


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The driving school market - France

Publicado en 12/01/2022 by Simon Toffaletti

Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.


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The market for the organisation of sporting events - France

Publicado en 27/01/2021 by Edward - Revolugo

Very expensive for a study that includes many official documents, that are easy to find and that only deal with the surface of the subject


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The e-learning and MOOCs market - France

Publicado en 20/11/2020 by Lamice Denguir - Knowledge & Skills

A list of sources is missing, as well as updated data for 2020


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The market for the organisation of sporting events - France

Publicado en 01/10/2020 by Celine Craipeau - Jellyfish

I found the study relevant, clear and readable. It was easy to pick out the relevant information for my project!


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