The market for online trading platforms in France

The global market for codeless platforms showed substantial growth from 2020 onwards. By 2021, the market had grown by an impressive 60-70%, with an annual growth rate of nearly 30%. The vast market for code-free and code-reduced technologies, which is not limited to platforms and applications, was worth over $22 billion and could reach $200 billion by 2030 Investment in no-code startups surged from $529 million to $4.7 billion in 2021. Major players such as Bubble and Zapier have raised significant funds ($100 million and $140 million in 2020, respectively). The broad application of no-code technologies, from websites to artificial intelligence, attracts a diverse user base, including developers, as these platforms both save time and foster the development of quality software. Leading companies such as Airtable and Adalo have generated revenues of $85 million and $1 million in 2020. The appeal of codeless platforms is reinforced by the fact that 75% of large companies will be using at

French online advertising market estimated at between €4.5 and €5 billion Digital advertising represents over 50% of the global advertising market, a significant increase, and is worth more than $210 billion. In France, the market has more than doubled in just a few years, and is dominated by Google and Facebook, who control 80% of the market. Programmatic advertising has become increasingly widespread, and holds 62% of the digital display advertising market. Mobile advertising accounts for 67% of the display market, and revenues from social display exceed one billion euros. In just a few years, video advertising has grown from 67 million euros to 847 million. 11% of French Internet users use ad-blocking software. Investment in search engines is between 2 and 2.5 billion euros. Affiliate marketing, comparison shopping and emailing collectively generate sales of around 700 to 800 million euros. Online advertising via cell phones is a major trend in the European market. The pioneers and

Online e-commerce sales in France are expected to reach around 160 billion euros by 2023. The online payments market is growing, driven by the increase in e-commerce activity. worldwide, online purchases reached $6.7 trillion in 2023, with China leading in terms of volume and the UK dominating in Europe. Security remains a crucial concern in online payments, with constant innovation aimed at gaining consumer trust. The Payment Services Directive 2 (PSD2) introduced in Europe requires "strong authentication" to enhance transaction security. Crypto-currencies are a speculative and marginal payment method. The market is highly competitive, with established international players such as PayPal, Apple Pay and Google Pay, as well as emerging fintech solutions such as Lydia, which has over a million users. The payment services market is attracting new fintech players, and is consolidating through mergers and acquisitions by established players such as Worldline and Ingenico. Demand trends in