Summary of our market study

The videoconferencing market has grown rapidly, particularly in the wake of the COVID-19 pandemic, which gave the industry a major boost. Worldwide, the market has been valued at $3.85 billion and is expected to reach $8.19 billion by 2027, with an average annual growth rate of 9.9%. The move towards cloud services is a notable trend, offering greater accessibility and connectivity, as well as cost savings with the benefit of deploying SaaS videoconferencing solutions.

In France, the market size was $207.24 million. Consumers prefer high-quality video calls and ease of use when choosing software suppliers. The offering is evolving, with software becoming increasingly central as cloud services develop, with 64% of large US companies using Skype for Business and 72% of small businesses preferring Zoom - trends that also reflect the French market. Innovations and high-end service offerings in videoconferencing continue to improve functionality, with service providers aiming for higher resolution video calls, superior audio quality and increased interoperability to meet the needs of users on different platforms.

Trends and dynamics in the French videoconferencing market

The French videoconferencing market is showing robust signs of growth, reflecting maturity as well as potential for expansion. With almost total Internet penetration in the French economy, videoconferencing has become an essential element of corporate communication, particularly in major business centers such as Paris. The French market is being driven by a combination of factors, including global business operations, the rise of e-learning platforms and the thriving tech start-up scene. The focus on telehealth solutions is also contributing to demand.

French companies have been quick to adopt videoconferencing technology, with studies indicating that around three-quarters of businesses use video solutions in their operations. Functions such as human resources and sales show high daily usage rates, with human resources leading the way at around a third and sales at just under 30%. The trend towards remote working and the need for rapid decision-making have made videoconferencing a key tool for operational efficiency. The economic impact of videoconferencing is significant. Companies save money by reducing business travel, which has a quantifiably positive effect on their bottom line. For example, adopting videoconferencing could save a company $30,000 a year. In addition, environmental benefits are also driving market growth, as companies consider their carbon footprint.

The French market is catching up with other European countries in sectors such as telemedicine or distance learning, where videoconferencing is a central element. Disruptive factors during video calls, such as background noise or multitasking, are aspects of the user experience that are taken into account to improve service quality. High-quality video calls and ease of use are the main attributes users look for when choosing videoconferencing tools. In terms of offerings on the market, there are a variety of hardware and software products available to businesses. Options range from telepresence systems to desktop conferencing systems to room conferencing configurations. Each system has a unique function and responds to different business needs. Technological advances are reducing equipment costs and enhancing functionality, enabling wider access to sophisticated videoconferencing solutions. Innovations such as 360-degree cameras with omnidirectional microphones are driving the market forward. Prices on the videoconferencing market vary according to hardware and software considerations. Equipment can range from $2,000 to $20,000 upfront, and $100 to $300 for monthly rentals.

Key players shaping the videoconferencing solutions landscape

In the dynamic and constantly evolving videoconferencing market, several leading companies stand out for their contribution and influence. Each brings unique strengths and innovations that respond to customer needs and industry trends. Without going into financial detail, the impact of these companies is remarkable.

  • Cisco - Innovation at the forefront of video collaboration: a well-established name in telecommunications, Cisco is renowned for its comprehensive range of videoconferencing solutions, including its Cisco WebEx platform. The company has astutely responded to the market shift towards software-based communication by providing a seamless, cloud-based videoconferencing service. Cisco's robust systems are renowned for their reliability and widespread adoption, a testament to their strong market position.

  • Polycom - A videoconferencing veteran: Polycom is a versatile player in the videoconferencing sector, distinguished by its innovative hardware solutions. Its cutting-edge approaches, such as interactive cameras and high-quality audio technology, meet a variety of business needs. Despite competition from cloud-based solutions, Polycom's ability to provide the right hardware for advanced telepresence enables it to maintain its place in the market.

  • Zoom - Redefining simplicity and accessibility, Zoom Video Communications has revolutionized the industry with its user-friendly, software-only approach. The ease of access and affordability of Zoom's platform have contributed to its immense popularity, particularly with small and medium-sized businesses. This service underlines the growing preference for cloud-based videoconferencing solutions, which prioritize convenience and cost-effectiveness.

  • Google - Incorporating videoconferencing into a broader ecosystem, Google - with its Google Hangouts platform - leverages its vast technological ecosystem to offer streamlined videoconferencing solutions. The integration of Hangouts into Google's suite of applications is an irresistible attraction for users looking for a synchronized work environment. Google embodies the trend towards unified communications, where videoconferencing interacts seamlessly with other collaboration tools.

  • Skype (owned by Microsoft) - A pioneer in cross-border connectivity, Skype, acquired by Microsoft, was a forerunner in the field of video communications and has become widely recognized. Offering multi-user videoconferencing capabilities and integration with various Microsoft products, Skype for Business represents a strategic convergence of software resources for businesses of all sizes.

  • Lifesize - A driving force behind innovation in videoconferencing, Lifesize has distinguished itself with innovations that enhance interactive collaboration.
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Summary and extracts

1 Market summary

1.1 Definition and Introduction

Videoconferencing is defined as a remote conference where video and audio equipment enable the interaction between two or more individuals remotely. The service is often used to interact from different parts of the globe in order to reduce costs related to travelling, but also to improve collaboration between users and therefore an organization's productivity.

Videoconferencing first appeared in 1954 in Brussels during the Universal Exhibition, on an experimental basis. However, its' use in companies and organizations did not really develop until the early technological advances (increased bandwidth, better video quality and speed...) in the 1990s and 2000s which also lowered usage costs. 

The global market is growing strongly in parallel to trends such as tele-working and increased global business exposure. In France, the market is mature, nevertheless demonstrating positive growth.

COVID-19 has disrupted the videoconferencing industry, and a section in this report is dedicated to its' effects. In general, the industry has been boosted by the global pandemic.

Finally, market trends include a shift towards cloud services, which enables wider accessibility and connectivity. 

List of charts presented in this market study

  • Estimation de la taille du marché mondial de la vidéoconférence
  • Répartition de la valeur mondiale du marché de la vidéoconférence, par parts de marché
  • Parts de marchés des leaders mondiaux de la vidéoconférence et leur évolution entre 2020 et 2021
  • Parts de marché françaises des entreprises leaders du secteur de la vidéoconférence
  • Estimation de la taille du marché de la vidéoconférence en France
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Latest news

Cisco to lay off thousands of employees - 15/02/2024
  • Cisco to cut several thousand jobs as part of restructuring plan.
  • 5% of Cisco employees worldwide will be affected by this plan.
  • Cisco ended last year with almost 85,000 employees.
  • Cisco acquired the cybersecurity firm Splunk for $28 billion.
Cisco strengthens its position by acquiring Splunk for $28 billion - 23/09/2023
  • Cisco has signed a definitive agreement to acquire Splunk for $28 billion.
  • This is the largest acquisition in Cisco's history, surpassing Scientific Atlanta for $7 billion in 2005, Acacia Communications for $4.5 billion in 2021 and Duo Security for $2.3 billion in 2018.
  • The acquisition is expected to bring Cisco around $4 billion in annual recurring revenues
  • Splunk, which specializes in cloud-based data analysis, has around 7,000 employees worldwide and customers including Coca-Cola, Airbus, Carrefour and Engie.
  • In the cybersecurity sector, Google recently acquired Mandiant for $5.4 billion, Broadcom bought Symantec for $10 billion and Thales acquired Imperva for $3.6 billion.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Skype Entreprise
Google Cloud
Poly (Polycom)

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