1.1 Definition and presentation
Floristry is the production, commerce and trade in flowers. Amongst key activities of flower care we find handling, floral design, flower arranging, merchandising, and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers. The first flower shop opened in 1875.
The global flower market’s outlook is positive: key drivers for this growth include the growing use of flowers and plants for decorative purposes on occasions such as marriage ceremonies, anniversaries, and birthday celebrations. The UK market is the fourth largest (10% market share) in the world. Moreover, it is growing due to increased consumer demand for British flowers, driven by the perceived environmental benefits, which fuels the growth of the local market. [TheGuardian]
The trade of flowers started in the Netherlands. Indeed, Royal FloraHolland, a Dutch company, still accounts for importing and re-exporting 40% of all flowers in the world. [BBC] Other retailers include Dümmen Orange, Syngenta Flowers, Finlays, Beekenkamp, Karuturi, and Oserian.
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