Italian market
The ceramics market in Italy
The term ceramics refers to a product made of argillous, inorganic and non-metallic material, which is made rigid through a process of cooking at high temperatures, and which takes its name from the material from which it is made. There are different types of ceramics:

- Price
- €99 excl. VAT
- Written by industry experts
- Data unavailable to general-purpose AI
- Press sources
Intelligent search
Sectoria
Explore the Businesscoot corpus to take your study further.
The Businesscoot team
A question about this study?Market overview
Identify industry dynamics, opportunities and market participants to inform your project.
- Understand the market scope
- Identify demand drivers
- Understand market participants and their challenges
The term ceramics refers to a product made of argillous, inorganic and non-metallic material, which is made rigid through a process of cooking at high temperatures, and which takes its name from the material from which it is made. There are different types of ceramics:
compact paste ceramics: They have a low porosity, good impermeability and are very resistant. Examples of this are stoneware and porcelain.
Porous paste ceramics: They have a soft, absorbent paste that is more easily scratched. Examples are terracotta, majolica and terracotta.
Ceramics are used in various industries, such as the building, manufacturing and medical industries. In addition, various products can be made of ceramics, such as sanitary ware, abrasives, bricks and pipes, tiles and ceramics.
The global ceramic market is growing, especially thanks to the numerous innovations from operators in the sector. The United States is a major consumer of ceramics, while the Asia-Pacific region is the fastest growing region, mainly due to the presence of market players in the region.
In Italy, this market is registered with two Ateco codes, based on composition and destination:
Ateco 23.3: manufacture of terracotta building materials
Ateco 23.4: manufacture of other porcelain and ceramic products
It is interesting to note that the market for terracotta building materials grew by 10.9% from 2013 to 2018, while the market for porcelain and ceramic products fell by 5.2% in the same period.
The Italian market is very fragmented, with more than 3,140 companies that operate in the sector. In addition, most of these companies are small to medium sized companies specialising in one type of ceramic or product type, offered to a limited portion of consumers.
In recent years, the Italian ceramics market has witnessed the progress of 3D printing technology and the advent of numerous innovations, although lagging behind other European countries and the United States. These innovations could drive market expansion and create new areas of application for ceramics.
Study contents
Chapters connecting customer needs, advisory services and the economics of industry professionals.
- Understand customers and uses
- Connect products, businesses and distribution channels
- Compare market participants and their models
Market overview
Demand Analysis
Market structure
Analysis of the offer
Regulation
Positioning of the players
Our expertise
Sources to support your analysis
Base your analysis on identified sources, with clear dates and definitions for each figure.
- Understand the scope of the data
- Find the cited publications
- Compare perspectives on the market
Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
Beyond AI — Professional sources and expert analysis that go beyond ChatGPT or Claude answers based solely on the public web.
IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
Open-access databases — Freely accessible data and publications to enrich the analysis and cross-check the information available on each market.
Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
Trusted by professionals
Professionals share their experience of the clarity and usefulness of our studies and the Businesscoot service.
- Clear, structured analysis
- Insights for business projects
- Responsive customer service
As a business valuation expert, I need reliable strategic analysis of potential targets in their industries. For several years, I have relied on Businesscoot's industry analysis, where expertise and relevant data are essential.

David Jeanne
Managing director •
I am very satisfied with Businesscoot's market studies. The information is clear and well structured, making it easy to understand an industry's trends and key figures. Their catalogue is extensive and varied, and customer service is responsive. I recommend Businesscoot for reliable, accessible analysis.

Time Albouy
Business development expert •
Our team of industry experts
Talk to our team to check that the study's subject and scope match your project.
- Check the market scope
- Choose the right study for your project
- Ask a question before ordering

Guilhem Cournut
Food, retail and consumer goods

Denis Monnoyeur
Industry, energy and construction

Marie-Annick Cournède
Health, beauty and personal services

Arthur Lefeuvre
Digital, media and telecommunications
Related studies
Explore complementary studies to broaden your analysis.
- Explore related markets
- Compare market dynamics
- Refine your project
The ceramic market in France
The ceramics market encompasses a wide range of different products, from decorative items and tableware to sanitary equipment and many types of technical ceramics.
The boiler market in Italy
The term "boiler" refers to a household appliance that is used for heating systems and hot water production. The different types of boilers found on the market are gas-fired, hydrosonic, and condensing boilers. Usually, the factors that are taken into consideration when choosing a boiler
The building insulation market in Italy
Insulators are a diverse group of materials that vary in insulation quality. Insulating materials used in construction form a large and diverse family of products. These products can be classified into 6 main groups

























