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MARKET OVERVIEW
1.1 Definition and presentation
Board games have distinguished themselves through their ability to survive time and, even today, some games create and bring together entire communities and a myriad of derivative products.
But what is a board game?
Board games are difficult to define in absolute terms, and are generally characterized by:
- More or less complex game rules;
- A minimum of 2 participants;
- The need for one or more material supports (game board, counters, pen, dice, cards).
The global board games market is projected to grow at a CAGR of over 10% during the period 2018 to 2024. A survey revealed that in 2018 the UK’s favorite board game was Monopoly, closely followed by Scrabble. In third place came Snakes and Ladders, and in fourth Jenga.
The board games market is fragmented; barriers to entry remain low; the creation of board games does not require any molding or tooling, consequently keeping costs down. Larger players include Hasbro, Mittel, and Ravensburger.
Innovation in the board game market is likely to contribute to growth; this includes measures such as introduction of strategic products, leveraging global retail trends, and crowdfunding boosters paving growth paths. [arizton]
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATIONS
POSITIONING OF THE PLAYERS
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Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin Charbonnier
Analyst
Pierre Doussau
President Ross Alumni Club France
Arnaud Walter
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick Cudonnec
Project Finance Analyst, Consulting
Maelle Vitry
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane Essadiq
Auditeur
Vincent Defrenet
Eva-Garance Tison
Market Research Analyst
Michela Grimaldi
Market Research Analyst @Businesscoot
Azelie Prigent
Market Research Analyst @Businesscoot
Cantiane Gueguen
Consultant
Jules Decour
Alexia Vacheron
Emil Ohlsson
Anna Oeser
Gabriel Salvitti
