the board game market | United Kingdom

1.1 Definition and presentation

Board games have stood out for their ability to survive the test of time, and even today, some games create and gather entire communities and a myriad of derivative products.

But what is a board game?

Board games are difficult to define in absolute terms and are generally characterized by

• More or less complex game rules;
• A minimum of 2 participants;
• The need for one or more material supports (game board, counters, pen, dice, cards).

The global board game market is expected to grow at a CAGR of over 10% between 2020 and 2026. A survey revealed that in 2018, the favorite board game of the British was Monopoly, followed closely by Scrabble. Monopoly was still the best-selling game on Amazon UK in February 2022.

The board game market is fragmented; barriers to entry remain low; no molding or tooling is required to create board games, keeping costs low. The largest companies in the industry are Hasbro, Mittel and Ravensburger.

Innovation in the board game market is likely to contribute to growth; this includes measures such as introducing strategic products, exploiting global retail trends, and popularizing crowdfunding, which opens up opportunities for growth.[arizton]