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1 Market overview

1.1 Definition and presentation

Board games have stood out for their ability to survive the test of time, and even today, some games create and gather entire communities and a myriad of derivative products.

But what is a board game?

Board games are difficult to define in absolute terms and are generally characterized by

  • More or less complex game rules;
  • A minimum of 2 participants;
  • The need for one or more material supports (game board, counters, pen, dice, cards).

The global board game market is expected to grow at a CAGR of over 10% between 2020 and 2026. A survey revealed that in 2018, the favorite board game of the British was Monopoly, followed closely by Scrabble. Monopoly was still the best-selling game on Amazon UK in February 2022.

The board game market is fragmented; barriers to entry remain low; no molding or tooling is required to create board games, keeping costs low. The largest companies in the industry are Hasbro, Mittel and Ravensburger.

Innovation in the board game market is likely to contribute to growth; this includes measures such as introducing strategic products, exploiting global retail trends, and popularizing crowdfunding, which opens up opportunities for growth.[arizton]

List of charts presented in this market study

  • Board game industry revenues
  • The UK market for board games and puzzles
  • Attendance at the annual UK Games Expo
  • Board games - Google Trends index
  • Total weekly expenditure of UK households on board games, toys and entertainment
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Latest news

Hasbro sells its film and entertainment business to Lionsgate - 04/08/2023
  • Hasbro's eOne Film & TV division has been sold to Lionsgate for $500 million (458 million euros).
  • Hasbro had acquired eOne in 2019 for $4 billion.
  • In 2021, Hasbro sold the music business to Blackstone for $385 million.
  • In 2021, eOne generated sales of $829 million, representing around 14% of Hasbro's sales.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Mattel UK
Ravensburger
Hasbro
Asmodee Group
Amazon UK
Argos Ltd

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the board game market | United Kingdom

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