the board game market
United Kingdom


1.1 Definition and presentation

Board games have distinguished themselves through their ability to survive time and, even today, some games create and bring together entire communities and a myriad of derivative products.

But what is a board game?

Board games are difficult to define in absolute terms, and are generally characterized by:

  • More or less complex game rules;
  • A minimum of 2 participants;
  • The need for one or more material supports (game board, counters, pen, dice, cards).

The global board games market is projected to grow at a CAGR of over 10% during the period 2018 to 2024. A survey revealed that in 2018 the UK’s favorite board game was Monopoly, closely followed by Scrabble. In third place came Snakes and Ladders, and in fourth Jenga.

The board games market is fragmented; barriers to entry remain low; the creation of board games does not require any molding or tooling, consequently keeping costs down. Larger players include Hasbro, Mittel, and Ravensburger.

Innovation in the board game market is likely to contribute to growth; this includes measures such as introduction of strategic products, leveraging global retail trends, and crowdfunding boosters paving growth paths. [arizton]

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