the language travel market
United Kingdom


1.1 Presentation and definition of the language travel market

Language study stays occur for varying lengths in a foreign country. The goal is to learn or improve the language of the country in question. Linguistic stays are carried out by:

  • Children (under 12),
  • Teenagers (12-18 years)
  • Adults

The global market for language travel has seen an impressive growth in recent years both in value and volume, due to the increasing attention towards the necessity of foreign languages in an increasingly globalized world. Demand is strongly driven by students from Asia studying English in Europe or the US.

Among the main players on the market are agencies specializing in language holidays, associations, and specialized organizations that own their own language schools. Key names involve EF Education First, Language International, and GoAbroad. The UK market’s benefiting from the fact that English is taught all over the world; it still, together with the US, dominates the number of recipients.

In recent years, the offers and formulas proposed have evolved. The offer has been extended to a larger number of countries, even if knowledge of english remains the primary motivation for this type of stay.

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Consultant BCG

Aurélien Russo

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Analyste Marketing Mister spex

Guillaume Schlager

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MS Media, Arts & Creation - HEC

Guillaume Belie

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